28 August 2020. The Hong Kong Tourism Board (HKTB) has announced that the city’s premier Wine & Dine Festival will become a virtual event for the first time.
Scheduled to take place in late October 31/10/2020-30/11/2020, the festival will include culinary workshops, wine pairing classes by world-renowned chefs, food critics and sommeliers, which will be housed on a dedicated platform.
The platform will be designed to preserve much of the original flavour of the physical event, but will also enable participants from around the world to experience some of Hong Kong’s culinary scene.
Explaining this strategic move, HKTB Chairman Dr YK Pang said: “The Hong Kong Wine & Dine festival has been one of the most popular events among locals and tourists alike since its inception over a decade ago. Despite the COVID-19 outbreak this year, we hope people can continue to enjoy Hong Kong’s unique dining culture while providing business opportunities for the local F&B sector amidst this challenging economic climate. Organising the festival virtually allows us to achieve both objectives without compromising public health and safety.”
Dr Pang added, “The virtual Hong Kong Wine & Dine Festival will strive to recreate the festive, joie de vivre atmosphere the event is famous for, by offering access to exclusive wine and gourmet experiences curated by experts on the subject. Taking advantage of the virtual format, the event will be extended from the usual four days to several weeks so that more people can take part regardless of time and geographical constraints.”
The Hong Kong Wine & Dine Festival was launched in 2009, after Hong Kong and Bordeaux signed the Memorandum of Understanding on Co-operation in Wine-related Business. The large-scale outdoor event quickly became the talk of the town, and was dubbed one of the world’s top 10 international food and wine festivals by Forbes Traveler.
For further information about Hong Kong, please visit DiscoverHongKong.com/UK.
Images are available from: www.image.net/hkwinendinefestival2018