How to Use Video to Market Your Product on Kickstarter

You’re about to launch your innovative project on Kickstarter to bring it to life but not sure if it’ll really win investor’s trust or not. Do you want to know what’s the most important element standing between you and a successful launch on Kickstarter?

That’s a compelling Crowdfunding video for your campaign’s success!

Kickstarter contributions have grown massively over the past few years. In 2024, Kickstarter contributed $8.83B for launched projects with a success rate of 42.27%. This success is only possible if your crowdfunding video is compelling and connecting with the right audience.

In this post, we’ll guide you how to effectively use video for running a successful crowdfunding campaign for your product on Kickstarter. Let’s increase your chances of success on Kickstarter!

How Video Campaign Ensures Success on Kickstarter?

What makes a successful crowdfunding campaign? That’s not about special effects, great dialogue and expert acting. A compelling video storytelling that connects with the audience increases your chances of success on Kickstarter.

As the famous saying goes, “a picture is worth a thousand words and a video is worth even more”. You need a powerful video to not only build an emotional connection with viewers but to also give them the glimpse of the product or service that you’re offering.

Kickstarter’s latest survey reveals that 34% of campaigns are funded without videos. However, the percentage increases to 65% for campaigns with an effective crowdfunding explainer video.

When you hire a Kickstarter video production company to create promotional content, you receive these benefits:

• You can convey a huge amount of information in short video clips.
• Almost 90% B2B consumers make decisions based on watching videos.
• Brands get 80% more conversions when they use explainer videos on Kickstarter.
• You can demonstrate your project in different scenes and settings.
• Animations tell stories about behind the scenes efforts and produce development processes etc.

With these explainer videos, businesses can visually convey real life stories on how their product can improve the life of the audience. These videos add personalization to the project and increase the chances of winning trust of backers and build credibility.

How to Make a Crowdfunding Kickstarter Video?

Are you ready to start a Video Campaign for your next launch on Kickstarter? That’s a great step to convince the potential investors to invest their money and bring your vision into life. However, keep in mind that not all videos go viral. Only compelling videos are able to win your audience’s trust and crowdfunding contest.

Below we’re sharing some effective tips to make Kickstarter videos that ensure your project’s success.

1. Hook Your Viewers from the First Few Seconds

The most important point in a crowdfunding video is to hook the viewers in the first 6 seconds. If you don’t grab their attention right away, they’ll likely scroll down your video.

To connect with them, identify what problem your product is solving. Ask them questions about their issues or relevant scenarios that will tap into your audience’s pain point. Then smoothly introduce your product as an effective solution to their problem.

2. Tell a Memorable and Relatable Story

Your Kickstarter video should tell your story. If you’re trying to get funding for a product that is solving a problem, then demonstrate the problem through visual narrative.

People don’t buy features or specifications, they buy real results. So visually demonstrate how your product is going to solve the problem. If you did this successfully, your viewers will be left with an imprint and they won’t be able to forget what they just saw.

3. Get People Excited about Your Product

You’re very excited about your product for which you need funding. However, does this excitement translate to your audience who don’t know about your product or the solution that it offers?

For example, you’re very excited about the movie that you’re planning to start based on this funding. Does your audience have the same level of excitement? Make sure your Kickstarter video gets people excited for your project to convince them to invest.

4. Make Sure Visuals Match the Script

If your script says that “This Backpack can survive even a Downpour in the Mountains”, then you should visually demonstrate this scene where a backpack is getting drenched on a muddy hiking trail.

If you want to build trust with the real user reviews, don’t just show text overlays in the video. Instead, record short clips of the satisfied customers where they’re appreciating your Backpack. This will build more trust in your product.

5. Establish Your Brand Personality

Brand positioning is a coordinated effort between different parts of your company about how you want to be perceived by your customers. It helps you define what values you bring to your target customers.

Like any successful sales pitch, you should communicate with your potential investors by showing them that your company has what it needs to become successful in the market with your plans.

A well defined brand allows you to earn trust and get the investors excited about the opportunity you’re presenting.

6. Keep It Short, Simple and to the Point

Don’t try to complicate things or be too vague. When you keep things simple and straightforward, the investors know what they’re funding and know that you’ve a plan. However, lengthy videos that explain every step in the process don’t serve well. Ideally a Kickstarter video should be 2-3 minutes long.

Final Thoughts on Making Your Kickstarter Video

Your Kickstarter video should be more than just looks. A successful crowdfunding video is the one that discusses pain points, connects with the audience, showcases your product and convince the investors of the benefits of your product.

You need a professional and experienced kickstarter video production company that can promise quality video for increasing the chances of campaign success.

Looking for the kickstarter video that converts? Contact Zelios Agency to discuss your project and discover how we can help in your Kickstarter campaign success.