Inbox Expo, a virtual email technology conference and expo held over three days kicks off on March 18th 2020, with keynote sessions filmed in front of a live audience at The Science Gallery London. The King’s College venue, an additional lecture hall and meeting rooms will play host to an email marketing micro-conference, workshops and think-tanks on the 18th and 19th of March. The proceedings streamed online to digital delegates ensuring a full conference presentation experience . The third day of conference content will be delivered by leading marketing experts from over a dozen locations worldwide.
The 2020 Inbox Expo attracts senior CRM, Marketing, Deliverability and Communications Professionals and is billed as a celebration of accessibility and diversity in email. With the tone for the event set by the opening keynote titled “Email for All” from author Paul Airy, widely recognised as a lead advocate of accessibility in email.
The event is attracting over 60 leading international speakers and email experts from technology vendors, agencies as well as B2B and B2C brands. The virtual conference includes more than streamed content with an exhibitor area, breakouts and round tables all hosted on the first all-in-one live online events platform, Hopin, ensuring delegates a fully immersive virtual conference experience.
Founder and CEO of Hopin, Johnny Boufarhat said: “We want to make sure everyone can experience the same great benefits of events — the connection you made bumping into someone in a breakout session, the potential customer you met at your booth or the awesome tip you got from a panel speaker – without having to physically attend.”
The inaugural 2020 Inbox Expo is the first time a major conference has made the promise of such a completely virtual conference and exposition experience. With over 40 speakers due to speak from a live central London stage and 20 more delivering their content from a variety of remote locations, delegates will be able to do far more than watch online streams.
Direct interaction and the ability to pose questions as might be expected in many live-streamed broadcasts also exist on the virtual conference platform. Further, the opportunity for a group video discussion, networking and video breakouts exist for visitors to the 2020 Inbox Expo Digital Edition. There are over two dozen virtual exhibitors already confirmed for the event. Online exhibitor booths enable delegates to interact with vendors in real-time, watch product demo’s and request further info with a single click. Mimicking the real-world exhibition exhibitor booth.
“There are a number of barriers to entry when it comes to attending high-quality email conferences, accessibility needs come in all forms and financial is a significant one. Not just for delegates but vendors and agencies too. With traditional exhibitions and similar events in the industry, a huge price barrier to entry exists. Taking a more egalitarian approach to our pricing means our delegates will be able to be exposed to the widest possible range of potential vendors, truly innovative startups and agencies that would normally not be in a position to afford the expensive costs associated with exhibiting at a Tier 1 International conference. Our approach ensures the event is accessible to all in terms of the financial barriers to entry; the event space is fully accessible in terms of any special physical needs or considerations. We will be working hard to make the content available in formats that are accessible. ”
The theme is reflected in the choice of venue for the London networking event, the art gallery at King’s College London booked for a 4-hour networking reception hosting business leaders at a private showing of GENDERS. GENDERS: Shaping and Breaking the Binary presents a kaleidoscopic view of gender and its relationship with science, and factors such as class, culture, race, age and sexuality.
Keynote speaker Melanie Kinney, Marketing Manager, Mightier stated: “I love that the theme is ‘celebrating diversity and accessibility’ which are two important and relevant topics in the industry right now.”
Along with Inbox Expo host email expert UK Ltd, founded with partner-level sponsorship of Pepipost and SparkPost the event includes title sponsor Mapp Digital and premier sponsor Pure360.
Exhibitors include: Mapp, Digital, Pure360, ZOHO, Ongage, Taxi for Email and Chamaileon
Additional sponsors include: Let’sTalk Strategy, SendLane, Sensorpro, EmailOversight, MailMonitor, Striata, maillenium, Email Industries, Action Rocket, eDataSource, PowerMTA
The extensive speaker line-up includes representatives from industry organisation, companies such as The AA, RAC, Women of Email, SEMRush, Zettasphere, Fidor Bank, Holistic Email Marketing, eFocus Marketing, Framer, Mightier, Osano and many others.
Emailexpert UK Ltd promotes smarter use of email and enables access to the tools, information and resources necessary for businesses to make better decisions in the email marketing channel. The UK-based company was incorporated in late 2019 with the support of Founder Partner Sponsors Pepipost and SparkPost.
About Mapp Digital
Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalization, the highest levels of engagement and long-term customer loyalty are achieved.
Mapp has global offices in eight countries. Mapp’s digital marketing platform helps more than 2,500 companies break away from the pack by uncovering missed opportunities, including Xerox, PepsiCo, LG, Qantas, Infinity, and Lloyds Banking Group.
Pure360 is a marketing technology company providing multi-channel data and marketing solutions to help the UK’s leading and growing brands get better results.
Providing UK marketers with an unrivalled combination of our all-in-one AI marketing platform, which enables brands to better integrate, analyse, personalise and deliver, and our industry-leading consultancy and services, we are focused on accelerating customer results across email, mobile, web and social.
With over 1,400 customers across eCommerce, Retail and Travel sectors, we drive better email, better personalisation and better revenues, enabling marketers to be the best they can be.
Born and bred in Brighton, at Pure360 we believe people are paramount.
Ranked No.1 in Email Marketing by Gartner Digital Markets and High Performer by G2. Better starts here.
SparkPost is the world’s #1 email sender, trusted by customers like Zillow, The New York Times, Booking.com, Ebates and Zynga to dramatically increase email performance. SparkPost sends more than 37% of the world’s business to consumer email, more than 5 trillion messages a year. SparkPost’s unmatched data footprint and email analytics help leading enterprises break through the email noise to drive top-line results.
Pepipost, a product of Netcore Solutions, is Asia’s largest and most reliable email delivery service. Over 50,000 global businesses consider Pepipost as their email delivery service partner of choice, enabling them to engage with millions of customers at scale. Successfully delivering over 10 billion emails in the inbox every month, Pepipost is now the most recommended email delivery service on G2. Leading brands such as Oyo, Ola, Nexxt, MakeMyTrip, ICICIBank, Spicejet, and Jobstreet use Pepipost to elevate their inbox delivery.