NSG Capital Acquires Frisson Applications Pvt Ltd

PUNE – MAY 31, 2019 – NSG CAPITAL, the private equity management arm of Nilesh Sonigara Group, today announced the acquisition by its affiliates of, Frisson Applications Pvt Ltd, a Pune based influencer marketing product.

The CRM tool (formerly known as Friss) Developed by Frisson applications provides a hugely exciting opportunity for our group to penetrate Marketing Technology Sector enabling our customers to benefit from increased resources, shared knowledge and enhanced innovation potential, ”said Mr.Nilesh Sonigara, Chairman of Nilesh Sonigara Group. “A great addition to our existing catalog of Software Products,the move enables our vision to become one of the top Software Product companies in the country. We plan to introduce a new advanced version of the acquired tool in the market by the end of 2019. The New tool will have many new features in addition to the existing features. We strongly believe that these features are extremely vital and would help brands in various ways. We are confident that this acquisition will open various new doors for our group.”

Omkar Chinchalikar, Founder of Frisson Applications Pvt Ltd commented on the deal adding that “the backing of the NSG Capital marks a major development for Frisson and enables the business to accelerate growth to its next phase. With NSG’s experience, shared values of service and innovation and extensive knowledge of our products, the acquisition provides a very exciting opportunity for our product and customers to grow.

About Frisson Applications

Frisson Applications Pvt Ltd is a privately held company having its head office in Pune, Maharashtra. It was Founded in December 2016 by Mr. Omkar Chinchalikar and Mr. Shrinivasan Shridharan. Since its inception, the company has served as a background tool for various top brands and agencies in the country. Started out as an influencer marketing CRM tool, the company soon converted its product into a full stack marketing tool. Frisson has a huge database of influencers and is claimed to be one of the first influencer marketing tools introduced in India. For more information, please visit www.friss.in

About NSG Capital

NSG CAPITAL is the private equity management arm of Nilesh Sonigara Group. Established its first Venture in 1996, the group has a curated experience of over 20 + years in diversified Business verticals. For over two decades, the principals of the group have worked to realize significant capital appreciation by making controlling equity investments in Technology, Pharmaceutical and Real estate companies across a diverse array of Locations.

The NSG Capital portfolio companies are within numerous industries and have aggregate annual of over 300 unique brands associated with them.

The NSG Capital investment strategy and portfolio companies are described at www.nileshsonigaragroup.com.

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