World Cup final style reached extraordinary price tags at MetLife Stadium on Sunday, as celebrities, athletes, and executives poured into East Rutherford, New Jersey, wearing watches, jewellery, and designer clothes worth hundreds of thousands of dollars combined.
Spain’s victory over Argentina provided the backdrop, but on the red carpet and inside the luxury suites, the fashion was competing for attention of its own.
World Cup Final Style: The Watches Alone Tell the Story
Kevin Hart drew the most attention for his wrist. The comedian wore an Audemars Piguet Royal Oak Perpetual Calendar called the ‘Luminary,’ a limited edition of only 25 pieces, according to Wrist Aficionado. Secondhand watch dealers list the piece online for $500,000, though watch retailer Jaztime notes that the Royal Oak Perpetual Calendar range runs from around $100,000 at the lower end to just shy of $500,000 at the top.
Hart completed his look with dark sunglasses from Jacques Marie Mage, specifically the Molino 55 in Raven, a style inspired by 1960s designs that retails for $960. A diamond bracelet and a $70 Adidas button-up shirt rounded out the outfit.
His wife, Eniko Hart, accompanied him on the red carpet.
Lindsey Vonn took a different approach to timepieces. The Olympic skier wore a $55,200 Cosmograph Daytona in yellow gold from Rolex, paired with $1,600 Gucci silk trousers in a floral print and an assortment of gold accessories.
Shakira, Bieber, and the Designers They Chose
Shakira performed at the event in a head-to-toe look from Marine Serre: a $295 tube top, $314 leggings, and $208 gloves. Her sunglasses came from Balenciaga at $560 a pair, and she finished the look with $12,610 diamond earrings from Guzema.
Justin Bieber, also performing, wore a diamond-encrusted necklace and a sparkling nose ring alongside earrings from Logan Hollowell priced at $19,795. Those are the brand’s Reverse Water Drop Pavé Diamond Stuggies, set in yellow gold with approximately 2.46 carats of white diamonds.
Model Emily Ratajkowski wore a look built around her brand’s own pieces: a $1,100 white T-shirt embellished with gold detailing, $2,400 jeans with gold hardware, and a $6,900 mini face bag. A $1,300 eye-shaped ring, a charm necklace, and pearl earrings added to the effect.
Tom Cruise, meanwhile, kept things relatively understated. The ‘Top Gun’ actor wore Jacques Marie Mage sunglasses with a black polo top.
\p>Fanatics chief executive Michael Rubin went for a $1,600 Dior T-shirt in grey, the brand’s name embroidered in white across the chest, paired with black trousers and an Apple Watch. His partner, model Camille Fishel, wore a simple T-shirt with black capris, a leather jacket, and a silver Chanel purse. The two posed together on the pitch, both in dark sunglasses against the afternoon sun.
The collective bill for the outfits on display underlines how the World Cup final has become as much a fashion moment as a sporting one. With the Luminary watch’s scarcity, just 25 examples produced, the next time one surfaces at auction may be the real test of what the market will pay.