Let’s face it: The clientele you have built with hard work might laze down with time. However, that’s a NO-GO for any good business which sure aims to sustain itself, and so you have to re-engage. For this purpose, you may deploy email marketing. But, there is no sense in retaining a big email catalogue if half of your subscribers are not connecting. Email catalogues drop by about 25% a year. However, you can’t just let an old customer sleep. Research shows it’s much easier to sell to an older customer than to a fresh lead. No doubt that there…
Author: Charlie Proctor
Business is all about return on investment. If you are not making profit, you’re not doing your job right. One approach to avoid loss in business is to reduce the operating costs to increase the profit margin. Although it works, it is only a temporary short-term solution. This is because if you wish to expand your business you would obviously need to increase your operating costs as well. So, in order for you to make your mark in the market and elevate your ROI you should have a permanent long-term solution. The identification of the right target audience is the…
It’s no secret that failure rates are high for new businesses. Cash flow is one of the most common challenges for start-ups. In this guide, we’ll explore some effective ways you can manage spending and maximize the chances of beating the odds. Budgeting Budgeting is one of the most effective solutions for managing money, controlling spending and cutting out unnecessary expenses. The aim of a budget is to enable you to make plans based on your income and outgoings. Use a monthly or quarterly budget to monitor and regulate spending, highlight priority areas and identify costs you could either reduce…
Almost every employer has the impossible task of hiring new people to come on board and be a part of the business. It’s an impossible task because finding the right person, training them properly and ensuring that they are comfortable in what they are being asked to do is not always an easy thing to do. Generally, if you are trying to hire someone into your business, you want to make sure that they are the right person from the moment you start looking. The people you bring onto your business to work with you need to have the values…
If you have been wondering what the prettiest town in Montana is, then we may be able to help. We compiled a list of the top ten towns in Montana from beauty to population. These are the ten prettiest towns in Montana. 1) Big Timber, MT with close to 2,000 residents and more than 15% of their houses built before 1940. Things to do in Big Timber, MT: Visit the Yellowstone Fish Hatchery or Prarie Dog Town State Park. 2) Bigfork, MT with a population of less than 1,000 but has some beautiful waterfront property. This is the only town…
From coming up with new advertising strategies to investing in the right resources, a business’ marketing involves a variety of decisions. Depending on your budget, you can look into different ways to reach your audience. But when you are trying to optimize your marketing spend, you have to make these choices with beneficial results in mind. Regardless of the respective modality, your projected return of investment (ROI) stands front and center of these options. To help you choose the most advantageous outreach strategies, here are 5 ways to market your small business. 1. Explore Signage Options If you run a…
Amazon is expanding into the salon business – and technology will be front and center. In late April, the tech giant announced on their blog that they are launching Amazon Salon in London, in a more than 1,500-square foot space on Brushfield Street in London’s trendy Spitalfields. At its first (and likely only) in-person salon, Amazon plans to do more than offer stylish haircuts and salon services. The space will be a venue for pushing the merger of technology and hair care, including augmented reality technology which will allow salon-goers to visualize themselves with different hair colors before committing. At…
Often, people outside of the world of business tend to think about companies as being more or less static over time. They come to know a company for a particular service or offering, and that is typically how they think of it from that point forward. This idea of companies remaining essentially the same throughout their lifespan, however, is usually not representative of the ones that find long-term success. To explore this, we’ve looked to the work of David Schmidt, CEO of LifeWave, a leading health technology company. Examining how the company has changed over time can help illustrate the…
There has been a shift in the South Florida luxury home market. Luxury condos and homes are being snapped up so fast by eager buyers, that some are questioning how long the supply will hold out. Currently, homes that aren’t even built yet are being sold as buyers from across the country, including Texas, California, Wyoming, Chicago, and the typical Northeast cities are snapping them up before the ink is dry on the plans. There doesn’t appear to be any slowdown of buyer interest in the immediate future, according to CEO of Concierge Auctions, Laura Brady. In recent months, New…
If you thought that TikTok was just a game for Generation Z, think again. Yes, it was the craze that started a revolution in social media back a couple of years ago, but now it’s so much more than that. Teens everywhere got creative with their video content and found ways to share it with their friends – and fans. Then brands caught on and saw the writing on the wall. These days, TikTok is so much more than just a place to make silly videos. It’s a way to monetize your brand, and expand your target audience, as well…