Author: Dani Pearce

Dani Pearce spent seven years in lifestyle and consumer PR before switching to journalism. She worked at agencies representing food brands, wellness startups, and homeware companies, and got tired of writing pitches she would not have opened herself. She writes about food, health, consumer trends, personal finance, and the lifestyle choices that are marketed as empowerment and experienced as expenditure. She is interested in what people actually buy rather than what they say they buy. Dani lives in Manchester. She has unsubscribed from more brand newsletters than she has written, and considers that a net positive.