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The Women Behind Tattoodo: Disrupting a Male Dominated Industry

Women are making headlines while thriving in male-dominated industries such as tech, art, and tattoos. The women at the Tattoodo office are no different: their work helps support not only the goals of their company, but the health and evolution of the tattoo industry at large.

Tattoodo has great influence via their social media presence and the 4+ million followers who look to us for guidance through their tattoo journey. We know the responsibility that our influence carries and we’re constantly evolving to exceed expectations!

We’re sharing the stories of the women behind Tattoodo, because our hope is that our personal stories will show people how much we care about making a positive difference, and empower people to reach out for the support we can give.

If this is of interest to you, we’re more than happy to set up interviews for a behind-the-scenes look at the global media company and booking platform that is Tattoodo, as well as the people who work there.

Media Contact Details
Amalie Schou, Tattoodo
Copenhagen, Denmark
+45 53 65 36 20
email:amalie@tattoodo.com
Download the Tattoodo App | Follow us @ Facebook | Instagram

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Over 800,000 creative sector workers face redundancy as the industry shifts towards ‘outsourcing’


Over 800,000 workers in the UK creative sector are at risk of redundancy as businesses shift to ‘outsourcing’

In the UK creative sector, over 1.75 million full time equivalent jobs are supported, across marketing, advertising, and the events industry. With half of previously furloughed staff in the UK now returned to work, either part-time or full time, this puts more than 800,000 jobs at risk of redundancy in coming months: comments David Blackburn of www.MarketingQuotes.co.uk

Current research shows that 46% of companies previously employing in-house marketing teams are now planning to outsource their marketing needs, rather than retain staff currently on furlough. The sector employs more than 1.75 million staff across marketing, advertising and event sectors. With consumer confidence at an all time low, and businesses stalled since lockdown, British businesses are struggling to regain pre-Covid business levels.

In both B2B and B2C sectors, approximately 89% of marketers admit to reviewing and delaying their market spends for the remainder of 2020 and into 2021, with over 80% having paused a new product or service launch for the foreseeable future. As a result, with revenues diminished, end users are cutting back on ‘in-house’ skills and ‘out-sourcing’ as the new normal, on a ‘when required’ basis. With agency staff also be moving from furlough with the consequences of diminished requirement in-agency, ending up on the jobs market with little hope of re-employment, the real fear is the UK will create a ‘talent mountain’.

The consumer-facing marketing sector has been hardest hit with 44% of all staff being made redundant and 57% of marketers have had their roles scaled back in some form or another, whereas the B2B sector has seen 25% redundancies as well as 64% of roles changing in some way.

David Blackburn, founder of Marketing Quotes comments, “We work with over 30,000 creatives in the UK. As consumer and business confidence continues to suffer B2B and B2C marketers are being hit equally hard, with 69% in both sectors reporting a slackening of demand for their brands’ products and services. With commercial TV advertising revenues slumping by 50% in the months of June and July, the potential outcome will be a ‘talent-mountain’ which may see marketers exiting the industry for good.”

Written by: David Blackburn, founder of Marketing Quotes, providing businesses with FIVE Agency Quotes for FREE. E: support@marketingquotes.co.uk W: www.MarketingQuotes.co.uk

*Source information – Statista.com / Econsultancy / Marketing Quotes / BBC

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5 Tips for Creating Niche Content for the Finance Industry


Creating compelling niche content can be a challenge. Due to the vast number of websites and blogs that exist online these days, producing high-quality content that targets a niche market requires skill, know-how, and dedication.

When it comes to the finance industry, many of the challenges involved in creating niche content are no different. If you’re looking for ways to create content for the finance industry, read on for a few tips. While some of these can be generically applied to other industries, they’re essential for the early stages of producing content that delivers.

Know Your Audience

Good content isn’t just about the quality of writing. It’s also about how well your articles target a specific audience and meets their needs. Producing high-quality niche content depends very much on this first tip.

Before you set about typing ideas onto the page, establish your target market, and look to resources like Forbes to help determine the niche they fall into. This requires thinking about their age, demographic, interests, social backgrounds, and, most importantly — their primary needs. Once you know who you’re writing to, it will be much easier to produce content that matters.

Write Consistently About Relevant Topics

Finance, like any industry, will have a broad set of topics. Having established your audience, narrowing down your topics will be an easier job, one that can produce great results if you do it consistently. If you’re knowledgeable in the area, coming up with topics might not be so tricky, but if you’re new to the industry, do some research ahead of time. Niche markets could include banking, investing, credit scores, credit rewards, savings, budgeting, or loans. Once you’ve decided on your topics, be sure to write regularly.

Evaluate Your Competitors

Knowing your competition can be just as valuable as knowing your audience. It is also an essential way of establishing your niche market. If you can find a gap in the market in an area that you’re passionate about, then that’s half the battle. If you’ve decided on the loan industry, for example, you may want to start exploring the likes of Cash Lady and other companies to help you differentiate your content from competitors.

Be Smart About Promotion

Having brilliant content is excellent, but without the right promotion, it will simply be left unread. This is where the knowledge of your audience is also key, as you will want to ensure your digital marketing promotions are targeting the right areas. When it comes to social media, make sure you research the best hashtags for your financial niche and ensure that you’re signed up to the most popular platforms to promote your content. You may also want to invest in paid search ads or other forms of promotion to make sure your content is being well circulated. During this process, also remember to implement a solid keyword strategy to ensure you can rank high on the Google search pages.

Analyse Results

Once you’ve initiated your promotional and digital marketing campaign, be sure to continuously analyse the results. Whether this is done through Google Analytics, Monster Insights, or a decent website plugin, evaluating how your content is being received is key to the ongoing production of relevant and successful content. You’ll want to look at everything from the bounce rate, the average time spent reading each page, as well as the demographics like age, location, etc.

Final Thoughts

Producing niche content that is not only relevant but also found, is a challenge in today’s online world. However, you can make a big success of it if you start with the above tips and remain consistent in your approach.

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Variety Splash Help The Entertainment Industry For Emerging Creatives


Variety Splash is an online platform based in the UK that showcases emerging talent from the entertainment industry, they specialise with five entertainment categories which are music, poetry, magic, dance and comedy.

They have gained a tremendous attraction this year especially on Instagram, for promoting the emerging talent on their social media platforms to pushing their music artist into DJ Target, Charlie Sloth and Snoop Dogg’s Instagram lives during the full lock down. They have also helped the creatives with advice, studio, bookings and been given industry contacts to help build the portfolio of their journey to success.

The difference between Variety Splash and other platforms is that they are their for their creatives no matter the age, country or genre as they have worked with creatives from the UK, USA, Ireland, United Arab Emirates, and Spain. They have built such a nice solid community of people supporting one another, which has led creatives supporting each other in shows, making joint mixtapes, skits together and also many becoming friends.

They are making such a big name in the industry that celebrity Kevin Fredricks aka Kev on stage shouted out the company.
Variety Splash just keeps progressing and definitely won’t be letting the pandemic get in the way of continuing to help the emerging talent in the entertainment industry.

To keep up with the latest with what they’re doing follow them on instagram @varietysplash



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Neueda recruit industry kdb+ expert to lead new division


https://www.prfire.com/

Electronic Trading specialist, Neueda, has announced the launch of a dedicated kdb+ capability to support its global Capital Markets clients.

Neueda’s new independent kdb+ team complements its existing Capital Markets solutions, which are designed for global top tier investment banks and hedge funds, from low latency trading systems to large scale data warehouses.

Neueda’s kdb+ Lead, Patrick Dooher, has worked with Kx technology since 2001. Former Head of R&D at First Derivatives/Kx Systems, Patrick has expertise in multiple financial asset classes, including FX, Fixed Income and Equities and has been responsible for designing and implementing large-scale data capture and analysis solutions for global Tier 1 banks and financial services companies.

In recent years, Patrick has overseen the deployment of kdb+ into a range of industry sectors, including advertising, motor racing, pharmaceutical, and the Internet of Things (IoT). Patrick says: “In a complex and fast-moving industry, kdb+ has become the time series database of choice for many organisations due to its speed and versatility. It outperforms all of its closest competitors at solving complex large data problems fast.

Neueda’s expert software development and support services help our Capital Markets clients identify whether kdb+ is the right solution and, if so, how it can be harnessed to overcome challenges and deliver tangible business value. As with all of our solutions, we  aim to build our clients’ in-house expertise by offering valuable hands-on support and knowledge transfer.”

Neueda’s kdb+ services includes:

  • Development Services. Developing customised kdb+ services integrated with full-stack technologies by leveraging Neueda’s engineering experience and nearshore delivery model.
  • Architecture Design & Review. Reviewing existing systems and architecting new projects to ensure they’re primed to be efficient, robust, and sustainable solutions.
  • Migration & Upgrade. Migrating existing software systems to or from kdb+, as well as helping to upgrade existing systems to the new kdb+ versions, utilising any new features to ensure state-of-the-art processes.
  • Cloud Deployment. Offering guidance and support for migrating systems to cloud-based architecture, providing scalable cluster deployment of kdb+ to modernise operations.

Over the coming weeks, Neueda will offer kdb+ tips and guidance on its blog to help users in Capital Markets realise the value of this premium time series database.

Neueda is an award-winning, trusted partner to international market leaders in the Public Sector, Private Sector and Capital Markets.

Founded in 2006, Neueda delivers large-scale, mission-critical software projects on a global scale. Services provided include enterprise integration, legacy system modernisation, data services, right through to complex transformational projects.

Ranked in the Great Place to Work Awards 2019, Neueda takes pride in being easy to work with, being responsive and investing in both employee and customer success.

Read more about Neueda’s kdb+ practice on the company’s website – https://www.neueda.com/kdb.

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I LIKE NETWORKING: a new solution for the creative industry


A networking and mentoring initiative devised for women and non-binary people to tackle the lack of diversity in the creative industry.

A nimble new solution for the lack of diversity in the creative and culture industries launches in July. Designed exclusively for women and non-binary people, I LIKE NETWORKING aims to tackle the gender, racial and disability gap by promoting greater inclusion in the culture and creative industries across the world.

Mentees will have sessions to develop their resumes, skills and personal brand, but will also be connected to the mentors’ network, who will personally introduce them to other key players in the industry, opening doors and building connections. Mentees will also be interconnected to encourage peer-to-peer support.

Unlike other mentoring schemes, I LIKE NETWORKING has an international network and will aim to assist people in a three-month period. The international scheme also means that this is not just a London- centric proposition. By connecting mentees with top class mentors worldwide, I LIKE NETWORKING aims to expand the pool of talent.

Founded by Isabel Sachs, who has worked in the culture industry for over twelve years across Brazil and the UK, when she noticed how hard it was to build a network in a new country. Six years later, she noticed how few diverse teams she had worked with and once COVID hit and many lost their jobs, she decided it was time to do something about it.

The mentoring scheme will be free for those elected through an online application form. I LIKE NETWORKING aims to create a movement where mentees will eventually become mentors and have a huge community of members supporting each other throughout the career paths. Mentees will be able to advise on who would be their favourite mentors on the application. An advisory board will shortlist candidates.

The I LIKE NETWORKING applications launch in July and the programme starts in September. There will be four virtual encounters between the mentors and the mentees, going over skills, how to sell yourself, how to rebrand your resume and more.

Confirmed mentors include:
Anne Helwing, VIP Manager, Art Basel
Beki Bateson, Consultant, Arts & Festivals
Burcu Yuksel, Director, Gaia Foundation
Carol Almiron, Communications Manager, FIFA
Cassi Young, Specialist, Head of Sale – Modern & Contemporary Art, Bonhams
Claudel Goy, Managing Director, arebyte
Edmund Connoly, Partnerships, Google Arts & Culture
Farooq Chaudhry OBE, Producer, Akram Khan Company
Fernanda Moraes, Art Advisor
Francesca Gavin, Writer, Editor and Curator
Ifeoma Dike, Art Adviser and Curator
Jade Coles, Events Curator, The Wing
Jennifer O’Reilly, Head of Commercial Strategy & Cross-Category Athletes, Nike
João Paulo Testa, Creative Director
Jonathan May, Arts Programmer
Isabella Coraça, Fashion Curator & Lecturer
Manuela Rahall, Director, Rahall Agency
Marine Tanguy, Director, MTart Agency
Marta Gut, Global PR Manager, Rapha
Nicky van Breugel, Head of Membership and Volunteer Engagement, CASE
Philippine Vernes, Co-founder of Time Philanthropy
Salma Tuqan, Deputy Director, Delfina Foundation
Sophie Busby, Corporate Partnerships, Tate
Tobi Kyeremateng, Cultural Producer
Veronica Pessoa, Music Manager, Pessoa Productions

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The commercial food service industry says, ‘Okay Chef!’ to a brand-new online ordering platform


Two old school friends Rob Hutt and Antony Flatman, Rob from a tech background and Antony with 22 years’ experience as a Chef, have known each other since they were 11 years old and have put their time in lockdown to good use by finally fulfilling a long-held desire to go into business together. By combining their two skillsets they have started a brand-new online ordering platform called Okay Chef.

Okay Chef offers any food or drink retailer a suite of web and mobile apps to allow both high street and food service businesses to adopt online sales and maintain social distance without the upfront investment normally associated with implementing this type of e-commerce technology solution and digital marketing strategy.

Okay Chef was created from the view that there was a market opportunity for a more innovative approach to home food delivery provision and e-commerce marketing to rival some of the major players already dominating this industry such as Just Eat, Deliveroo and Uber Eats. The company’s bold move and major point of differentiation, is that Okay Chef has relinquished their own control and is giving each business complete control of their own brand and customer data, believing it’s better to be a partner rather than a supplier.

By bringing together established marketing expertise and an extensive technology product along with an experienced Chef, the company is now carefully rolling out its unique offering across the UK.

Okay Chef has also joined forces with TUGO Food Systems substantially increasing its commercial base and customer reach.

TUGO brings with it popular brands like ‘Neo Pizza’, ‘Burrito Cantina’ and ‘Streat 4ork’ and has sales outlets across the UK in sectors that include Retail, Business and Industry, Leisure and Tourism, Stadia, Healthcare, Education and Defence.

Benefiting from a broad in-depth knowledge of the catering industry, Okay Chef has developed technology that will, at the touch of a button facilitate, click and collect, delivery and pre-order. Payments are secure and the technology is fully compliant.

For Okay Chef this is an accolade and mark of recognition for the quality of its technology solutions which are already available to individual High Street operators.

Lee Personius, Managing Director Tugo Food Systems Ltd “Working with Rob and Okay Chef has enabled us to utilise and combine our businesses strengths, expertise in the food service sector and technical skills to build the best online ordering experience to the food service industry.”

Rob Hutt, Managing/Marketing Director “It is partnerships like the one we are embarking on with Tugo that will allow us to mobilise out technology when struggling businesses need it the most. We are in the business of reducing risk for companies of all sizes, enabling growth through the use of innovative technology and safeguarding the shopping experience for consumers during Covid-19.”

Okay Chef is a UK registered Private Limited Company and is part owned by the Indian development company that originally developed the Okay Chef technology. Strategically this decision was taken to allow Okay Chef to benefit from on-going technology support from a team of over 70 experts in web and mobile development technology. This has allowed and will continue to allow us the freedom to drive long term extensive innovation around the needs of our users.

Okay Chef Website: https://www.okaychef.co.uk/
Okay Chef launch video: https://vimeo.com/410129549

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IX Water Launches SEC Regulated Crowdfunding for Products to Treat Wastewater Produced by Oil and Gas Industry


Golden, Colorado USA— IX Power Clean Water, Inc. announced today that it is raising funds through an SEC-regulated crowdfunding campaign on StartEngine (StartEngine.com/Ix-Water) to enter the market with its machines that clean highly contaminated water produced by oil and gas recovery, mining, and other industries.

The oil and gas industry generates 150 billion barrels of natural wastewater each year. IX Water’s advanced system treats a wide variety of dangerous pollutants in industrial wastewater such as organic hydrocarbons, heavy metals, and dissolved salts, which are all hazardous to human health.

Instead of disposing of the toxic water underground or in surface ponds, or treating it with even more chemicals, IX Water cleans the water so it can be used again. The cleaned water meets or beats the stringent standards set in the U.S., European Union, and China.

Oil and gas companies currently spend $75 billion per year to treat naturally produced wastewater. IX Water costs at least 50 percent less than traditional treatment and disposal methods and it creates a new source of clean water for reuse by industry, recycled for other uses, or discharged to the environment. IX Water’s goal is to provide clean water for 50 cents to $1 per barrel.

The technology was invented by scientists at the world-renowned Los Alamos National Laboratory in a unique collaboration with New Mexico Tech and the University of Texas to provide an economical, efficient, and complete system to treat oil and gas produced water.

To learn about the raise, visit www.StartEngine.com/Ix-Water

— IX —

About IX Power Clean Water

IX Power Clean Water, Inc. was founded by IX Power LLC, a technology commercialization and product development firm spun-out from Los Alamos National Laboratory in New Mexico. Offices for IX Power Clean Water are located in Golden, Colorado, and Dalian, China. Visit https://IxWater.com/

About StartEngine

StartEngine is the largest equity crowdfunding platform in the US and the first mover in the industry. They have raised over $125 million for over 300 businesses on their platform to date and helped more companies raise capital than any other platform. StartEngine is registered with the U.S. Securities and Exchange Commission (“SEC”) as a funding portal and is a member of the Financial Industry Regulatory Authority (“FINRA”). Investing involves the risk of loss. Past performance is not a guarantee of future results. Investments in private companies are particularly risky and you should only consider investing if you can afford to lose your entire investment and are willing to live with the ups and downs with the industry in which you invest. www.StartEngine.com

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How creative solutions will save the travel industry


One out of ten people in the US are employed by the travel industry, the travel sector is 78% below normal, and the impact of COVID is more than six times that of 9/11, but this travel business is expanding—would you like to find out what they’re banking on?

Authentic Vacations is a global business, and international travel was a whirlwind of messages to clients in March. April settled in like heavy fog. The travel industry news was relentless. What will save the travel industry?……. This Expanding Travel Business Focuses on Life Events, not Destinations.

The owners of a travel business saw their colleagues in the industry barely making it, and their own spreadsheets were getting worse. No one had planned for a pandemic. The managers of one business, Authentic Vacations, quickly regrouped. They gathered a creative team that was willing to work long hours with reduced pay for the excitement and the challenge. Their goal was to put together a new industry model. Today, that new model, Authentic America, was launched.

The President, Allegra Lynch, said, “We asked a lot of questions, and the answer that kept coming up was simple: People travel to celebrate milestone moments. We thought of the milestones in our own lives. Cancer free; the divorce is final; celebrating a dark skies experience.” She picked up a photo from her desk. “This is one of my moments—deciding to go away with friends who feel like family.”

“We flipped the coin. Instead of being destination oriented, we are life-event oriented. Tell us what’s coming up with your life first, and then let’s find the perfect destination.” (Their first destinations are the Southwest, Alaska, Wine Country, New England, the Rocky Mountains, and the Pacific Northwest.) “We’ve lost sight of the amazing things we can do right here, at home, and the time to explore America’s endless possibilities is now.”

Sending out surveys, they discovered that travelers are longing for adventures of all kinds. Mountains inspire us. Hiking trails on a shaded path invite us into a world of trees, streams, and eagles. Red rock deserts blaze their sunsets across the sky, and coastlines tease us with charming towns and vineyards.  Sacred spots of wellness welcome us. “The pulse of America beats with culture and creativity,” Lynch says, “and all are waiting to be discovered.”

Authentic Vacations has arranged over 200,000 trips and is a trusted member of USTOA, IATA, ASTA, and Travel Leaders. Lynch is buoyed by the present challenge.

To learn more about Authentic Vacations visit https://www.authenticvacations.com or to schedule an interview with Allegra Lynch, President, please contact:
media@authenticvacations.com
Meredith Blevins
602-299-0327

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American Addiction Centers Leads the Addiction Treatment Industry as it Launches Onsite COVID-19 Testing at all of its Treatment Centers


https://www.prfire.com/

BRENTWOOD, Tenn., April 22, 2020 (GLOBE NEWSWIRE) — American Addiction Centers (AAC) is leading the way in the addiction treatment industry by now testing each patient admitted to any one of its treatment centers for COVID-19. The new safety protocol is significant news for patients seeking addiction treatment in the midst of the COVID-19 pandemic.

“Those struggling with addiction need those services now,” said Andrew McWilliams, AAC CEO. “We don’t need to let COVID-19 be a barrier to treatment. Last year alone, 67,000 people died from drug overdoses in the U.S. That’s almost 200 people per day dying from this deadly disease. In addition, an estimated 88,000 people die annually from alcohol-related causes.”

Tests will also be available to current patients and staff exhibiting symptoms, in accordance with guidelines from the Centers of Disease Control and Prevention. AAC’s lab, Addiction Labs, worked tirelessly to piece together all the necessary elements to conduct the testing with fast turnarounds of 48 hours or less.

“The safety of our patients and staff is paramount and we were not going to take ‘no’ for an answer,” said Shannon Myers, Addiction Labs supervisor. “And with that came hundreds, if not thousands, of phone calls with vendors.”

The lab also went beyond standard testing protocols to ensure an accuracy rate of 95% or higher.

“The accuracy of the test is extremely important to us because our clients are all in the facility together with the staff for extended periods of time,” said Joe Olechowski, Addiction Labs genetics research, and development supervisor. “Providing a false negative report to a positive patient has the potential to affect the entire facility. Our test looks at three gene targets where other tests may only look at one gene target, which means the potential for false negatives is far higher.”

AAC is one of a few treatment providers to have an in-house lab and the capability to offer COVID-19 testing for its patients. Addiction Labs has the capacity to run 2,400 tests a day.

“We do know that behavioral health services, from a COVID-19 testing perspective, is very underserved,” said McWilliams. “Our goal is to utilize the testing we’ve developed to not only serve our patients but to open it up to the broader behavioral health community at large.”

To learn more about AAC’s COVID-19 testing and patient safety plan, visit https://americanaddictioncenters.org/covid-19-update

About American Addiction Centers
American Addiction Centers (OTC: AACH) is a leading provider of inpatient and outpatient substance abuse treatment services. We treat clients who are struggling with drug addiction, alcohol addiction, and co-occurring mental/behavioral health issues. We currently operate substance abuse treatment facilities located throughout the United States. These facilities are focused on delivering effective clinical care and treatment solutions. For more information, please find us at www.AmericanAddictionCenters.org. We also offer several online resources for the public. Visit americanaddictioncenters.org/online-resources to learn more.

https://www.youtube.com/watch?v=6X4hrNtusO8?feature=oembed

Contact
Director of Corporate Communications American Addiction Centers
Joy Sutton
jsutton@contactaac.com
615-587-7728

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