No phone left behind as Digitonic revs up ROI for automotive brands
igitonic, the fast-growing mobile marketing and technology company, has landed a series of new contracts for its mDoc mobile platform, after securing £4 million of new car sales for Renault via its pioneering messaging technology.
The Glasgow-based business has won briefs from automotive brands including Audi, Toyota and Infiniti, as well as sports subscription service BoxNation for the recent Canelo Alvarez vs Gennady Golovkin pay per view event.
One recent mDoc project delivered a return of £512,000 from a budget of just under £1000.
The mDoc product delivers device-specific video content directly to audience handsets for a similar price point as a standard SMS. Digitonic’s proprietary technology is significantly outperforming SMS and e-mail within customer acquisition and retention campaigns and is pushing to be a vital component in any marketer or CRM manager’s toolbox.
The agency has championed the importance of explicit opt-ins since it was founded in 2011, and is at the forefront of compliant mobile marketing having invested heavily in legal advice over the last two years as it prepares itself and its clients for GDPR coming into force in May 2018.
Digitonic MD Grant Fraser, who co-founded the business with marketing director Iain Wilcox, said: “We’ve worked really hard to push the boundaries of what previously has been technically achievable in terms of mobile messaging. mDoc is generating incredible click through rates and clients are calling it the email for the text inbox.”
“We continuously review and critique our products so we can find new ways to improve their performance and help brands communicate effectively with their clients and prospects. We’ve brought in the best developers, creatives and marketers to make sure our products are not only leading the field in mobile marketing, but providing significant commercial returns for our clients.”
Digitonic is showcasing the power of mDoc by offering 50 companies the opportunity to transform their CRM communications with a free trial of its mDoc messaging technology, in a £65,000 mobile marketing campaign giveaway.
To register interest, visit http://www.digitonic.co.uk/promotion