Spotler Announces Strategic Acquisition of CommuniGator for $16.3 million
London, June 13th, 2018 — Spotler, a Dutch leader in e-mail marketing and marketing automation software, today announced that it has entered into a definitive agreement to acquire UK-based CommuniGator. The acquisition brings together the respective mid-market players from the UK and the Netherlands to create a European organisation, offering marketing and creative teams scalable, cloud-based solutions for managing and collaborating on their digital sales and marketing strategy.
Marketers today, together with sales professionals, demand more and more intelligent digital support from software systems. As a result, marketing automation has moved to the heart of marketing technology where it must scale to support activities across and beyond the enterprise.
The acquisition of CommuniGator highlights Spotler’s commitment to bring best-in-class e-mail marketing and marketing automation to sales driven mid-size businesses in Europe. Where Europe has created some challenges in the field of privacy and the GDPR it also creates opportunities for a strong European player. Blending industry knowledge, technological innovation and geographic strengths of the two companies -including heavy investments in artificial intelligence and integrations -will allow Spotler and CommuniGator to better address evolving customer needs.
“There is a clear synergy in the culture and product vision between Spotler and CommuniGator. That’s why we see this as a strategic move that will greatly benefit both our customers,” said Lee Chadwick, CEO of CommuniGator. “We have grown rapidly in the past four years as our customers depend on high quality digital experiences to communicate with their customers and prospects.”
Following closing of the acquisition, there will be no immediate impact for customers of either service, however users can expect to see an improved, combined offering.
This acquisition comes 1.5 years after Spotler was strengthened with Rotterdam-based private equity partner CNBB Venture Partners.
About Spotler
Spotler provides leading e-mail marketing automation software to more than 5.000 users in the Netherlands. Spotler helps marketeers and communication professionals to excel using e-mail marketing automation that is easy to use yet still extremely powerful and result driven.
Founded in 2004 by CEO Marc Schusler, Spotler is headquartered in Zoetermeer, The Netherlands.
For more information, visit www.spotler.com
About CommuniGator
Founded in 2005, CommuniGator’s cloud-based platform empowers both marketing and sales professionals to convert prospects to customers.
A leading marketing automation company, CommuniGator is changing the way marketing and creative teams manage their campaigns, by enabling companies to send targeted email communications based on individuals’ behaviour across your digital channels; drastically increasing and improving your lead generation.
CommuniGator works with their customers to generate and deliver new business opportunities. CommuniGator’s all-in-one marketing automation platform allows mid-size companies to manage every step of their digital journey; from tracking leads to building complex campaigns. CommuniGator integrates with most CRM systems, allowing their customers to connect all their data points, enabling then to gain a single customer view.
For more information, please visit www.communigator.co.uk