Pros and cons of choosing Magento

Nowadays, there are a huge number of different online platforms for creating an online store website. Each is unique in its own way and different from the others. However, the Magento platform stands out in particular. 

Magento is an excellent solution for those who want to launch their online store with great comfort and ease. The platform is designed in such a way that allows users to use all sorts of features to make the store popular and in demand among buyers and customers. Magento is quite a popular platform and widely known all over the world. It is used both in the west and in the east. You can learn more here – Magento e-commerce development company

Magento offers many out-of-the-box features to manage your business such as multiple stores, multiple locations, multiple languages, product types (simple, custom, virtual, grouped, batch, downloadable), color swatches. Since the release of Magento 2.3, it also supports multiple warehouses, different price tags, and a wide range of currencies. 

Compare Magento to Shopify, Woocommerce or any other ecommerce platform. Magento stands out for its variety of features. Adobe Commerce (previously Magento) offers powerful options when it comes to marketing, user loyalty, user experience, and business performance.

A very popular and advanced platform for managing an online store. The platform is very flexible, with an easy-to-understand administrative panel, even for a beginner. At the same time, the functionality is not lame, there are a lot of useful features, in particular, the speed of import / export of goods in catalogs and the caching function, which is very important for the development of the site in the future. There are convenient statistics on sales and profits, as well as analysis of goods in stock.

The filtering and navigation system is very convenient and accurate, customers appreciated it. In the settings there is a function of linking certain products to each other, for example, eyeliner to shadows and mascara, and so on. Customers immediately see a large assortment and move from category to category more willingly. It is possible to set up several languages, discounts, coupons, bonuses for certain customers. Optimization functions are also on top, linking to popular markets is operational, it is possible to prescribe URLs and tags manually. The system is free, works under UNIX.

Recent studies show that 84% of companies that have invested in a mobile presence reported an increase in new customers and revenue growth. Magento is a mobile friendly platform as it allows you to develop a mobile website without any difficulty and provide the best mobile experience for your clients. 

Magento Mobile offers seamless storefront integration that is supported across devices (iPhone, iPad, and Android). In addition, Magento Commerce introduced Progressive Web Applications (PWA) Studio, a set of tools for developing online stores with a simple interface on mobile devices.

When we began to analyze technologies and look for cons, we realized that this list would be a problem for programmers, not customers. 

The disadvantages of Magento include: 

* installation complexity; 

* the need to install ZendFramework; 

* the same number of additions. 

And then the question is, how will the shortcomings of the engine affect the development of an online store on the part of the client? If you contact a company that had few magenta projects, there is a risk that the creation will be delayed and will cost more due to a lack of specialists. If you contact a company that regularly makes sites in Magenta, there will be no such problem. We recommend Dinarys – hire dedicated Magento developer.