Adobe reports that Black Friday online shopping has set a new record

  • The popularity of Thanksgiving Day is increasing as a shopping holiday. 
  • Adobe’s report shows that online spending is up this year.
  • Online retailers offer discounts that were previously only available on Black Friday. 

Black FridayThis year, online shopping will break new records. Just. 

Consumers spent $7.28 billion through 6:00 pm ET, according to Adobe Analytics data. The company expects that when the final tally is in, consumers will spend between $9 billion and $9.2 billion for the day, setting a new record for online sales on Black Friday. Last year, the online total for that same shopping day was $8.92 trillion. 

“Some shoppers are returning to physical stores for Black Friday, after two years where pandemic-related anxieties kept many people at home,” Vivek Pandya, a lead analyst at Adobe Digital Insights, said in a statement. “E-commerce demand has remained high regardless.” 

These were the top-selling items of the day Apple WatchesApple AirPodsSmart speakers smart TVsDigital cameras, espresso machines, video games, and more Pokemon Scarlet & Violet and FIFA 23, as well as toys such as Hatchimals and Squishmallows. 

Adobe reports that $5.29 billion was spent online shopping on Thursday. This is an increase of 2.9% over last year and a record high. 55% of online shopping was done using mobile phones this year. This is an increase of 8.8% and the first time this has been done.

Pandya stated that mobile shopping had struggled to grow over the years because consumers found it lacking in comparison to desktop. “Thanksgiving in this year was an inflection moment, where smartphones drove real growth. This highlights how much these experiences can improve.”

Black Friday’s dominance could be influenced by retailers offering discounts on products earlier than usual due to Thanksgiving’s rise as a shopping holiday. An increase of around 1% year-overyear suggests that holiday shoppers have been holiday shopping for weeks. This is because prices on electronics, toys, apparel and other items have increased by about 1%. dropped throughout November.

Cyber Monday will continue to be the biggest day for online shopping this holiday season. Adobe estimates that people will spend over $11 Billion on Monday, a rise of 5% year-over–year. The week between Thanksgiving Day and Cyber Monday will bring in almost $35 billion, an increase of 2.8% over last year.

Adobe reports that November has seen $78 billion in sales. Hot Weeks, toys like Squishmallows, and Roblox are some of the most popular items. The report stated that electronics and apparel continue to be popular and are heavily discounted.

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