What’s in a Name? According to Reece Johnson, Millions

Entrepreneur-turned-author shares branding secrets that lead to his success

(London) – March 28, 2019 – It has long been said that “clothes make the man” – but in today’s world, an entrepreneur’s brand is even more important.

That’s certainly is the opinion of Reece Johnson. In his new book, “Branding for Millions,” the London-based author and entrepreneur offers a bold, expansive look at the evolution and importance of the personal brand. Johnson takes his readers through his own story as a self-made business leader, as well as detailing how meaningful branding and marketing can help companies achieve their business goals.

“Today, businesses that are properly branded can scale upwards with unprecedented speed,” says Johnson. “By capitalizing on social media’s ability to share branded messages, a business that is true to its brand can succeed where others might fail.”

Johnson learned these lessons in the hectic world of 21st century entrepreneurship, helping develop and sell companies in the fast-paced world of digital startups. His company, Face the Brand, offers digital marketing and social media assistance and counts Microsoft and Google as its valued clients.

“I wrote ‘Branding for Millions’ because I believe in practicing what I preach,” says Johnson. “One of the first lessons I share with people is to believe in their own brands enough to invest in them. If they do, the returns will be great.”

Johnson shares these lessons with aspiring artists and singers who need personal branding advice, businesses who need help launching a product, and companies who need social media help. In his book, he also shares with people that he was able to do all of this while overcoming dyslexia.

“I wear my dyslexia proudly because I’ve learned how to overcome it,” says Johnson. “Now, it’s become a part of my story.”

Johnson’s story is available on Amazon. He is available to discuss the world of personal branding. To schedule an interview with Johnson, contact Erika Yuzon at



Children’s author Jo Kemp believes not. When she began her career in Manchester and wrote the original scripts for Chorlton and the Wheelies and Jamie and the Magic Torch  in the late 70’s she adopted a gentle, narrative style with little regard for political correctness and both series attracted a cult following. She continued in this style when she wrote Boodle Books published by Thurman who were responsible for Mr. Men.

Fast and furious programmes then took the market and the more traditional approach to storytelling took a back seat other than timeless classics and well-marketed formulaic concepts, but there was always a need for something different.

Boodle Books  had a temporary reprise when they were re-launched as  Hoo Ha House but the time and circumstances still weren’t right. Together with the Writers’ Guild, Jo reclaimed the rights along with some 23,000 residual books which she distributed at her own cost free of charge to local schools, hospitals and Barnardos.

At her son Luke’s insistence, due to his belief in the stories he’d grown up with, he convinced Jo not to leave it there and that the best vehicle to get the stories out would be via Social Media.

Crowdfunding was a viable option for raising capital and so rather than suffer the loss of editorial control they decided they had the combined knowledge and expertise to produce/market the project themselves and by utilising  KickStarter, funding could be available.

However, backers would need proof of concept meaning the first five films would have to be self-funded and having run her own film production company employing at one point, around 30 people to produce over a hundred episodes of Raggy Dolls, Jo was understandably skeptical.

However, Luke’s tenacity convinced her that with the advances in technology he could shelve his job as a freelance web developer and devote himself entirely to the project.

Luke directs and animates, Jo found a new vocation as Voice Over and the first five films with associated promotion were completed in under six months. BoodleBobs, with ninety or more characters will also appear in a lineup of songs across the 26 stories. It’s all original content that isn’t dumbed down and is written to also appeal to adults.

After all the noise there’s a growing demand for quiet, one-to-one traditional storytelling that extols these old-fashioned values while embracing new media.

Five of the twenty six books/videos plus an animated signature-music video are on the BoodleBobs YouTube Channel .  And a free Ebook is available from the BoodleBobs website. Work has already started on the next five stories so it’s now a matter of time to see if this mother and son duo can capture their audience and win support for BoodleBobs.


The Times (September 24 2005)

 Kickstarter Project



HooHa House List of Books

Free E-Book Download

More Original Content (Songs)