Nexa Digital Marketing Agency celebrates record-breaking 2019 with top industry accolades

DUBAI, United Arab Emirates; 7 January 2020 – Dubai-based digital-first agency, Nexa has become the first agency in the UAE/ MENA region to be awarded HubSpot Diamond Partner Status, placing the company in the top 2% of HubSpot partners globally.

Nexa was first made a Certified HubSpot Partner in 2014 and has since become the leading growth-marketing agency in the region, which led to this exciting promotion.

As one of the world’s leading inbound marketing, CRM, sales and service measurement platforms, HubSpot allows companies to grow their businesses through inbound software, services, and support. In order to become one of Hubspot’s top tier suppliers, partner agencies must not only demonstrate the highest standards of inbound marketing services, but must show continued mastery of the HubSpot platform, measured through client growth and retention. This growth should come from the implementation of a strong digital growth strategy resulting in the generation of qualified leads and return on investment.

HubSpot’s Senior VP & Managing Director, International, Jeetu Mahtani said, with recognition of Nexa’s promotion, “Nexa was HubSpot’s first partner in the Gulf region and joined the partner program over 5 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs. We look forward to Nexa continuing their growth and success in the region.”

Nexa was also recently awarded Premier Google Partner status, specializing in search ads, mobile ads and display ads — a designation reserved for only 50 partners in the MENA region. To qualify, Nexa was required to meet specific criteria, including having Google-certified affiliates within the company and demonstrating solid overall advertising revenue and growth.

Alongside core benefits such as product training, certification and product updates, Premier Google Partners also benefit from dedicated account support, executive business training and strategy consulting, enabling them to deliver all-inclusive marketing strategies which are bespoke to their clients’ requirements.

In addition to these most recent accolades, Nexa also claimed multiple awards at the 2019 MENA Search Awards, hosted in Dubai, including winning ‘Best Integrated Campaign’ for the third consecutive year – this time for its work with an education client using HubSpot.

Amit Vyas, CEO of Nexa said, “2019 has been an incredible year for Nexa and I am delighted that this has been recognised by high-profile partners such as HubSpot and Google as well through industry awards voted for by our peers. These achievements highlight the ability of our team to offer high-quality service and advice to companies looking to grow their business in a very competitive market.

Being a growth-focused agency, Nexa provides its clients with a comprehensive portfolio of services focused on delivering effective and measurable digital marketing campaigns. These services include Account based marketing, Inbound Marketing and Lead Generation, Social Media Management, Website Design, and Search Engine Optimization. Now, with these added partner benefits, Nexa has the capability to do even more for its broad client base.

About Nexa
Established in Dubai in 2005, and with additional offices in Manchester and New York, Nexa is a growth marketing agency which has worked with over 700 clients across a wide range of industry sectors, providing high quality, effective and measurable digital marketing campaigns.

Nexa has built a strong track record and in-house capabilities to support clients through a comprehensive portfolio of services including website design, Search Engine Optimization, Social Media Management, Content Marketing and a fully integrated and creative digital marketing strategy.

The company provides complete, full-scale digital services from opportunity identification through to delivery, implementation and support of the final technology. This is packaged and delivered by Nexa’s in-house experts, providing 24/7 support for all the company’s clients. Nexa clients include some of the best-known companies in the automotive, education, travel, hospitality and other industry sectors.

About HubSpot
HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 56,500 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Bogotá, Colombia; Portsmouth, NH; and Paris, France.

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Digital Clarity and Synergy SKY announce marketing partnership

Award-winning digital agency, Digital Clarity has announced an online marketing partnership with Synergy SKY, a Norwegian based company that develops and markets software platforms making it easier for users and administrators to manage all meetings and video conferences.

Vemun Waksvik, Head of Marketing at Synergy SKY said, “Synergy SKY is on an upward trajectory. In the last quarter to August 2019 we had an uplift of 20% in revenue, more than any other quarter and we aim to double the revenue, compared to last year”.

He added, “We are aware that digital plays a large part in the discovery process and we were searching for a company that could meet our ambitions and help us reach these business buyers and influencers. After some searching, Digital Clarity was the right fit”.

Recently attending the Gartner Symposium in Barcelona and trademarked by Gartner as The World’s Most Important Gathering of CIOs and IT Executives (TM), Synergy SKY launched Synergy of Things (SoT), a unique ‘one-stop shop’ that allows administrators and attendees of business meetings to utilise existing technology infrastructure to intelligently host, analyse and manage meetings, thus creating efficiencies and eliminating wastage – a major impact in today’s business environment.

Speaking on the partnership, Rachel Mepham, Head of Digital at Digital Clarity said, “Recently, our company has gained vast experience in digital marketing to help B2B IT and Software vendors make the most of the digital economy, especially those looking to target medium to enterprise customers. Synergy SKY was looking for digital marketing expertise to help them grow their business”.

She added, “In a competitive market, combining strong content with a measurable digital customer acquisition strategy is key, especially when you are conveying complex solutions in an easy to understand way. By doing this, we have helped clients in this sector, increase enterprise sales by 48%”.

About Synergy SKY

Synergy SKY is a provider of video communication and unified collaboration services.

Synergy SKY supports Polycom Click-to-Join and Cisco One-Button-to-Push in Skype for Business meetings.

Synergy SKY was founded in 2008 with headquarters in Oslo, Norway.

About Synergy of Things (SoT)

Synergy of Things is a software solution from Synergy SKY that extracts data from sensors, behaviour and your calendar to make all meetings more efficient.

Making use of the smart sensors in Cisco Webex Room Series and third-party sensors for all other meeting rooms to achieve smarter utilisation of meeting resources, through features such as no-show detection and booking vs actual usage reports.

With Synergy of Things, the user can apply the exact same method to schedule all meetings – with or without video – in Outlook / Google Calendar without any plug-in or new workflow.

About Digital Clarity

Digital Clarity is a recognised leader in the field of Digital Marketing that encompasses Paid Search (PPC), Search Engine Optimisation (SEO), Social Media and Analytics.

The agency provides exceptional service and results. Digital Clarity was previously shortlisted for Digital Business of the Year, Best Use of Search for B2B at the UK Search Awards, and won the Best Evaluation Strategy category at the Digital Impact Awards.

Digital Clarity is a Google Premier Partner.

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XproAd – How much impact would 5G have on marketing and advertising?

This year witnessed the release of ultra-fast wireless service by carriers and device makers. And there is a knowing that the introduction of the next-gen 5G wireless service will annul the disparities between online and offline. In view of this, XproAd experts have provided answers to the potential impact of this latest innovation on marketing and advertising.

Is this the end of cable connections?
XproAd experts say, “Cable connections could become irrelevant with the invention of 5G wireless service. For instance, a large TV might pick up all HD and 4K programs from air through the wireless service. This will disrupt the cable and Internet Service Provider (ISP) industry because fixed wire infrastructure would lose its relevance in delivering speedy Internet as well as hundreds of TV channels.”

“This would even affect the ad-buying and ad-serving system that depend on it. Though the impact will be felt greatly by the cable connections, marketers will also enjoy surfaces with 5G wireless transceiver as an outlet for the most intelligent computing service available.”– Concluded XproAd experts.

Does that mean any surface can become an interactive marketing medium?
XproAd experts think that “More inventions and innovative opportunities will come with the introduction of 5G media environment. And this is mainly attributed to the availability of ultra-fast wireless connectivity that will bring about sophisticated screens that can be placed anywhere. This might invariably change the messaging approach used by marketers and advertisers.”

“We envision a new era of Augmented Reality (AR) due to the overlays of interactive imagery and ultra-fast bandwidths that will be present anywhere. This might require advertisers to give away AR-enhanced glasses because advertising will now be possible on store windows, walls, car dashboards, and just anywhere and everywhere.”– concluded XproAd experts.

A new interactive way to present products
XproAd experts believe that we are at the beginning of a new period for augmented reality, as overlays of high-quality and sharp imagery became available everywhere: Not only for AR-enhanced glasses, but also in store windows, offices, and even on walls in the street or in-car dashboards. XproAd expert also suggests that advertisers may want to sell branded AR glasses to connect their clients with their own layers of reality directly, giving their clients a new way of marketing.

Will it change ad architectures?
XproAd experts say, “Beyond the fact that data repositories might need to adopt a new design to accommodate high demand, there will also be a need for a great reinvention in advertising infrastructures. Since 5G will blow up the current advertising architectures, all these adjustments need to be performed. Moreover, the architectures currently use for ads are not developed to offer ads that are a hundred times faster. Hence, the need for a proper update in the creative specs on file sizes and ad formats.”

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One of the most impactful and exciting conferences of the year returns to San Francisco this year. Silicon Valley’s largest Digital and Growth marketing conference, the Global Growth Marketing Conference will be welcoming back modern marketers for the 5th time running this year, on December 10th and 11th at the historic 5-star Fairmont Hotel.

Hugely popular with large scale companies and start-ups alike, the Global Growth Marketing Conference is a must attend event to network with industry leaders and innovators from around the world. Dedicated entirely to the business of growth, the conference will cover actionable strategies and tactics which can be implemented easily to supercharge your company’s growth in 2020 and beyond.
Areas covered include:

Acquisition, Activation and Retention
• Growth Process & Experimentation
• Growth Teams, Mindset & Metrics
• Product Marketing & Management
• Onboarding & Engagement
• Referral Growth & Network Effects
• Lessons from World’s Fastest Growing Companies

B2B & Enterprise Growth
• B2B Growth Strategies & Channels for 2019
• Sales Enablement & Account Based Marketing
• C-level Growth Perspective (VP Growth, CMO, CEO)
• Building an Enterprise Growth Team
• Next Generation Tools to Unlock Customer Insights
• Brand Marketing: PR & Influencer Strategies

Organic & Performance Marketing
• Inbound & Outbound Optimization
• The Future of SEO, PPC & Content Marketing
• 2019 Trends: Mobile, Blockchain, GDPR
• Chatbots, Machine Learning & AI
• Social Advertising & Video Marketing
• Data Driven Optimization & A/B Testing

With breakout sessions, workshops and tutorials, vertical-focused content and high-powered networking opportunities, this is set to the Growth Marketing event of the year.
Vasil Azarov, Founder of Growth Marketing, says, ‘This year’s Global Growth Marketing Conference looks set to be our most impactful yet, with a great variety of speakers, sessions and networking opportunities lined up. It’s a must-attend event for anyone looking to grow their business and will set up our attendees for a great 2020 full of growth.’

Keynote speakers confirmed for the event include, among many others:
• Anya Cheng, Product Management, eCommerce Lead, Facebook
• Ken Rudin, Head of User Growth & Analytics, Google
• Ali Wiezbowski, Head of Driver Engagement, Product Marketing, Uber
• Ben Kaplan, Founder & CEO, PR Hacker
• Larry Kim, CEO & Founder, MobileMonkey
• Amrita Damani, Mobile Marketing Leader, Intuit

Enjoy talks and discussions including:
• The Evolution of Growth: Hard-Learned Lessons from the Trenches of Facebook, Twitter, & Wealthfront
• Your Step-by-Step Guide: Proven Best Practices for Getting Product Launches & CX Right
• The 3 Unicorn Growth Channels You Simply Have to Start Using – Today
• The Best Growth Channels You’re Not Using: Why Amazon Alexa, Google Home & More Will Revolutionize Your Business
For further information and to buy tickets, visit:

Tickets range from $950 for a one day pass through to $3,250 for a two day, all access VIP pass. Offers available for early bird bookings.

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The Apprentice: Worst team names revealed


Over 2,800 people were quizzed to see if they knew the meaning of previous team names on The Apprentice
· Connexus and Eclipse were the most confusing with only 26% getting it right
· More than one in 20 thought Typhoon was named after a brand of tea
· Can you decipher the corporate jargon of team names on The Apprentice?

Every year the team name selection on the Apprentice is a hot topic on social media, with many quick to judge or jeer the choices. With this year’s team names now finally revealed – Empower and Unison – people seem less than impressed on Twitter, but are they the worst names the show has seen?

Now, research has revealed which of the 28 former team names on The Apprentice are the most confusing, after 2,811 people were quizzed by Unhooked Communications to see if they could correctly define the words used in the team identities.

‘Connexus’ was one of the most confusing team names, with only 26 per cent knowing it was Latin for ‘a connecting structure’. ‘Eclipse’ also proved difficult to understand, with 26 per cent of people correctly guessing the definition of ‘when something becomes less important’.

Less than half (46 per cent) knew ‘venture’ was something that involved risk and just over half (57 per cent) knew Apollo was a God of music, poetry, light, prophecy and various other titles.

When it came to Team Graphene, 60 per cent knew it as the word for of carbon in a single atom, but 9 per cent thought it was a computer programme made to use graphs and 3 per cent thought it was magazine dedicated to graphic design.

The majority (83 per cent) knew Team Typhoon was named after a violent storm with strong circular winds, but 6 per cent thought it was a tea brand and 11 per cent didn’t think it was a real word at all.

With some of the words offering surprising definitions, it begs the question if the candidates themselves even truly understand the words they’re using for their brand.

Claire Gamble, MD of Unhooked Communications, which carried out the research, said: “The Apprentice is brilliant entertainment, but it doesn’t always portray the realities of running a business. It’s always funny watching the teams try to come up with their names and so often get criticised for being too literal, overly complicated or just plain cringeworthy. But that’s the joy of the show, you don’t need to be a business or marketing expert to have an opinion and it highlights just how some seemingly ‘easy’ jobs – like coming up with a brand name – are actually more difficult than you first think. We can’t wait to hear the associated gags Lord Sugar comes up with too.”

The most confusing team names ranked
Team name Definition Who got it right?
Connexus A connecting structure 26%
Eclipse When something becomes less important 26%
Venture An activity involving risk 46%
Apollo A god connected to things like music 57%
Graphene A form of carbon in a single atom 60%
Synergy The power of a group working together 65%
Titans Someone who is clever, important or strong 67%
Summit The highest point of a mountain 68%
Sterling A precious metal of particular purity 68%
Forte The ability to do something well 68%
Tenacity A determination to keep doing something 71%
Renaissance A growth of interest in art or music 72%
Nebular A cloud of dust or gas in outer space 75%
Invicta Undeafeted 75%
Endeavor To try to do something 80%
Collaborative To work together with someone else 81%
Typhoon A violent storm with strong circular wins 83%
Logic A way of thinking based on good judgement 85%
Impact The force of an object hitting another 85%
Stealth A quiet, careful action to avoid attention 86%
Evolve To develop gradually 88%
Empire A large organisation 89%
Versatile To easily be used for different purposes 90%
Alpha A Greek letter 90%
Phoenix A mythical bird able to regenerate through flame 91%
Veolicty The speed at which an object travels 91%
Vitality Energy and strength 93%
Ignite To cause something to start burning 96%
Team name Definition Answers
Typhoon A violent storm with strong circular wins 83%
Not a word 11%
A brand of tea drank in the UK 6%
A disease causing high temperatures and pains 0%
Collaborative To work together with someone else 81%
Not a word 19%
A shape resembling a collarbone 0%
Something that goes around the neck 0%
Vitality Energy and strength 93%
Not a word 5%
Necessary and important 1%
Sad and lonely 1%
Graphene A form of carbon in a single atom 60%
Not a word 28%
A computer programme made to use graphs 9%
A magazine focused on graphic design 3%
Titans Someone who is clever, important or strong 67%
A light, strong metal chemical element 18%
Not a word 12%
A boat that sinks 3%
Nebular A cloud of dust or gas in outer space 75%
The outer bone of the lower leg 10%
Not a word 10%
An unclear or vague idea 5%
Versatile To easily be used for different purposes 90%
To know a lot about a certain topic 8%
To write something in the form of poetry 2%
Not a word 0%
Connexus Not a word 50%
A connecting structure 26%
A computer programme or software 21%
Having a close relationship with people 3%
Summit The highest point of a mountain 68%
Slang term used meaning ‘something’ 18%
To order someone to come to a place 9%
Not a word 5%
Tenacity A determination to keep doing something 71%
To rent and live in a building 16%
Not a word 13%
A fear or phobia of the number 10 0%
Evolve To develop gradually 88%
Not a word 6%
To move around a central point or ilne 4%
To solve a problem or difficulty 2%
Endeavor To try to do something 80%
Not a word 15%
To love or care for someone 5%
Not a word 0%
Sterling A precious metal of particular purity 68%
Not a word 15%
Something free from bacteria 9%
A common bird with dark feathers 8%
Phoenix An imaginary bird that sets itself on fire 91%
Not a word 5%
An arched structure in the body 4%
Someone who really dislikes something 0%
Venture An activity that involves risk 46%
An exciting trip 46%
Not a word 8%
The invention of something new 0%
Logic A way of thinking based on good judgement 85%
A name you enter to use a computer 8%
Not a word 5%
An act of cutting down trees for wood 2%
Apollo A god connected to things like music 57%
Not a word 19%
A person who supports and defends something 17%
The greek word for sorry 7%
Ignite To cause something to start burning 96%
To run lava into rock 3%
Not a word 1%
To make a disappearing worry grow stronger 0%
Alpha A greek letter 90%
Not a word 6%
A Greek animal 4%
A Greek dish 0%
Stealth A quiet, careful action to avoid attention 86%
A strong worry about health 6%
Not a word 5%
The act of stealing someone’s limelight 3%
Veolicty The speed an object travels at 91%
A track for bicylce racing with curved sides 4%
Used to describe the texture of velvet 4%
Not a word 1%
Forte The ability to do something well 68%
Not a word 13%
A military building designed to defend 11%
The ability to judge the future 9%
Synergy The power of a group working together 65%
Not a word 21%
Words that are similar 13%
When people meet to discuss religion 1%
Empire A large organisation 89%
A large building 6%
Not a word 3%
To buy or get something 2%
Renaissance A growth of interest in art or music 72%
Not a word 18%
A type of fashion with lots of frills 10%
A rich and successful person 0%
Eclipse A circular shape 43%
When something becomes less important 26%
Not a word 22%
A meteor shower 9%
Invicta Undeafeted 75%
Undecided 15%
Not a word 10%
Uninvited 0%
Impact The force of an object hitting another 85%
Not a word 10%
To make an agreement between two people 5%
An object that comes wrapped in packaging 0%
Media Contact Details
Claire Gamble, Unhooked Communications
Manchester, UK
Original Source

The Drum Search Awards Have Arrived, and Absolute Digital Media Have Made The Shortlist!

ADM-The Drum-press-release-image

Fresh from their successful nomination as finalists at the UK Biddable Media Awards and a win at the UK Search Awards 2018 for Best Use Of Search – Finance, the team at Absolute Digital Media have also made the cut for The Drum Search Awards 2019. The award-winning agency will be attending The Drum’s fourth annual Search Awards as nominees for the Finance and Personal Services category.

This announcement comes as a celebration of Absolute Digital Media’s work with payday loan lender, Uncle Buck. They approached the full-service digital marketing agency with goals to increase their overall search visibility, with page-one positions for the most competitive industry keyword – payday loans. Absolute Digital Media soared beyond this goal, bringing Uncle Buck to position 1 for not only ‘payday loans’, but also for ‘same day loans’ and continue to maintain this position. They yielded a 105.17% increase in new user traffic and a 76.64% increase in top three positions as a result.

“We’re proud of what we have achieved already for Uncle Buck and the attention the campaign has received,” says CEO Ben Austin. “We’ve worked tirelessly to not only produce lasting results but to build up a partnership we can treasure. We’re looking forward to celebrating with Uncle Buck at The Drum Search Awards this year and are eager to see just what the future will bring for their campaign.”

The Drum’s regular readership, rich with marketing professionals and those in the know, makes this nomination truly prestigious. The coverage of The Drum can advance an agency’s profile, as they only celebrate the best. The prizes will be awarded by industry leading judges, all active in their respective fields, adding to the quality of the acclaim and public exposure.

Following the announcement of their recent rebrand, that has seen a fresh new website released to truly showcase the company as not only a modern marketing agency, but one that is innovative and forward-thinking, these awards are another cause of celebration. The winners will be announced on the 4th April in London.

For more information about Absolute Digital Media or for press enquiries, please contact 0800 088 600 or visit their new website.

Introducing The Exciting New Rebrand Of Absolute Digital Media!


Here at Absolute Digital Media, we’re proud to announce that we’re revealing our stylish new brand identity. This thrilling announcement comes at a time where we’ve been celebrating a recent win at the UK Search Awards, and the Southern Business Awards in 2018.

With this rebrand comes a fresh new website, featuring an entirely different design, a seamless navigation system and a bright new colour scheme. We’ve moved away from red and white and have adopted magenta and blue, showcasing our dedication to modern style changes. We’ve implemented this colour scheme across each one of our platforms, from our social media, to our communications and of course, the website.

Despite a number of changes, our rebrand still sees us keeping the name of ‘Absolute Digital Media,’ ensuring our well-known name is kept at the heart of our services. We may have a new look, but we offer the same high-quality results that promote enhanced ROI through strategic campaigns tailored for every client.

Ben Austin, CEO here at Absolute Digital Media, commented:
“This rebrand offers us the opportunity to showcase our expertise in digital media and sets us apart from the crowd. This gives us the perfect position within the industry to offer every client a well-integrated campaign that produces lasting results. We’re excited to see what 2019 will bring for the company and with our new brand identity now live, we can do this with a fresh, renewed energy.”
If you would like more information about how to rebrand your company, or about the services we provide here at Absolute Digital Media, get in touch with us on 0800 088 6000, today.