SEO Support for Small Businesses

Businesses of all types have suffered recently with the impact of the totally unprecedented Coronavirus pandemic. Sales have dropped dramatically on the high street with customers staying at home where possible.

This has driven sales online in most industries. Businesses who already trade primarily online have been given an advantage, while traditional high street shops with little or no online presence have struggled. These businesses have been forced to adapt their services to be able to take orders online or perhaps start a local delivery service to keep their customers.

Starting out online and marketing a website takes time to do yourself, which unfortunately some small businesses don’t have the luxury of. Digital marketing and search engine optimisation needs a strategy and a skilled approach to get businesses ranking high on Google and other search engines.

At Studio 36 Digital, we know the struggles small local businesses have been facing, and we want to help.

We have launched our new initiative to help small local businesses increase their web presence and bring new customers to their website.

On a limited basis, we will be offering Low Cost SEO (Search Engine Optimisation) services to small businesses, suffering from the COVID19 pandemic. This is available to UK and USA businesses only.

We hope this offer of help will enable more smaller businesses to continue trading through these tough times and beyond.

Please get in touch with us today if you feel we could help you.

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How Can SEO Online Marketing Transform Your Business?

In this, all digitized era, SEO or the Search Engine Optimization is one of the most important factors we need to look at. No matter to what extent your business spreads out or what kind of service you provide, you can always be benefitted by SEO. Today, SEO is the most popular digital marketing tools that extremely helps in improving the visibility of your website for the relevant audience as well as makes the page rank higher on a search engine.

There are several SEO marketing strategies used successfully by various Digital Marketing Agency, but with one single strategy, all kinds of businesses won’t be fruitful. And sometimes it is necessary to create a customised SEO strategy to transform a small business into a flourishing one successfully. In this article, we will be discussing the importance of SEO in today’s market and how a good SEO campaign can help make your business successful.

  1. Better brand recognition:

Once you are able to implement the SEO strategies into your marketing campaign correctly, your business will successfully reach thousands of people — more specifically 67 thousand every second. When you use SEO to market your products and services, with regular updates and relevant posts you make your company services visible to an expansive user base, which gives you an amazing chance to attract prospects and make more conversions. It will easily establish a good relationship between your company and your targeted customers.

  1. Generates more and more web traffic:

Once with the fruitful implementation of all these SEO strategies, your website is at the top of Google search results, and you will see how dramatically your website traffic will increase. SEO provides a totally organic way for all kinds of business to reach the top. This also makes it easy for your brand to become trustworthy, ultimately leading to loyal customers.

  1. Information about customers:

Once you are equipped with enough information about the needs, priority, like, dislikes you will be able to create relevant contents for them. With the help of social networking tools at your disposal, you can gather such important information about your viewers in a very detailed manner. You can have clear conception over their age, location, their needs and their wants. Later you will be able to design your products and services accordingly.

  1. Increased sales:

With the help of SEO, the enhanced visibility of your webpage will highly facilitate you by increasing sales. Consumers usually opt for the search results that appear on the first page of Google. With an active online presence of your business in search results, simultaneous delivery of engaging content and better customer support opportunities – an amazing path will be paved for your business to reach the next level.

  1. Keep the contents always up to date:

A very vital part of SEO or any influential tactic is to keep fresh all the content on your site, that can be done through adding more product pages and variations onto your site, or regularly updating your blog. This is the basic process to keep Google regularly involved and interested in your site. Regular updating of informative and high-quality content is very necessary to attract a number of customers.

  1. Establishing trust:

Any professional SEO agency will culminate in a single viewpoint that sharing data about your domain will help in establishing the expertise of the subject matter. Interacting on a daily basis with your customers online and posting their reviews about your service will help new customers rely on your service easily.

Summing up:

So now you know that a good SEO strategy and its implementation in your business can immensely increase your visibility and your sales too.

Victorious Announced as a 4x Market Leader and a Top SEO Firm in 2020 by Clutch

March 2020
SAN FRANCISCO, CA: On Monday, March 16th, Clutch named Victorious SEO the winner of four SEO categories. The award recognizes The Top 15 SEO Firms of 2020.

This recognition is the first of 2020 for Victorious, Award categories include link building, local SEO, on-page SEO, and SEO mobile optimization.

“Our success is the result of a single value that is embodied in every person at Victorious: A fierce dedication to becoming the best version of ourselves,” said Michael Transon, CEO at Victorious. “Day after day, our people enter the front door of our office with attitudes that demonstrate humility, rooted idealism, and work ethic that has resulted in enormous growth, both individually as people and collectively as a company.”

Clutch is the leading ratings and reviews platform for IT, marketing and business service providers. SEO companies were evaluated on verified reviews from past clients via phone interviews and online forms.

“Following extensive research, all of us at Clutch are pleased to announce the leading SEO firms in these specialized categories,” said Michael Trim a Customer Experience Analyst at Clutch. “We present this recognition only to B2B providers with unparalleled abilities to deliver to their clients time and time again.”

About Victorious: Victorious is an SEO agency that leverages a wealth of performance data and market research to create scientifically-driven SEO strategies. Our proprietary methodology combines the best of technology and people to deliver business-impacting results with breakneck speed. We’re driven by a passion to deliver great work and help great companies.

Media Contact Details
Pete Tkachuk, Victorious SEO
San Francisco, CA, USA
(415) 621-9830

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Why is it Good to Make Charitable Donations?

Each year, millions of people make donations to causes that mean so much to them. Giving to charity is a wonderful way to improve the lives of others. Not only that, it can also have such a positive impact on the people who are kind enough to contribute as well. So how is it that giving to charity provides so much gratification?

Research shows that donating to charity can boost a person’s overall mood. Helping others is shown to make people happier. This is backed up by scientific research which found a link between making a charitable donation and an increase in brain activity in the part that is responsible for registering pleasurable feelings.

We spoke to Damien Sartip-Zadeh, a business owner in a company called -Limit Limited. Damien, along with fellow company members Dale Sartip-Zadeh, Diane Sartip-Zadeh and Mahmud Sartip-Zadeh. -Limit Limited recently donated a moderate sum of money to help fund a charity for a rural school in north-west Ghana. The money will help the school acquire much needed school desks and other essential equipment. After making the donation, Damien said:
“It is such a good feeling to donate money to charity. Supporting others brings a lot of joy to my life and the very idea of helping others is really nice.”

No matter what age we live in, there will always be people out there who need help and support. A charitable donation can quite literally change the lives of others. For example, the ‘Against Malaria Foundation’ provides the funding for insecticide treated nets to reduce the number of malaria cases. The nets themselves cost in the £3 to £4 range to buy and distribute throughout countries with the disease. There are still countries throughout the world where many people live in extreme poverty. So, although giving a couple of pounds might not seem like much, it really can go a long way in helping others who are less fortunate than ourselves.

We have come to the rightful conclusion that the feeling of happiness is a two-way thing when it comes to giving to charity. Many businesses donate to such charities. Tonic SEO, for example, plan to donate money to several charities. The company, who specialise in search engine optimisation, recognise the benefits of giving to charity. Donating can bring a lot of happiness to a person and this is shown through our case study and external scientific research. Giving to charity in turn improves the lives of others and can even reduce mortality rates in some of the world’s poorest countries. Therefore, we encourage you to give what you can to your favourite charity today.


8 SEO tactics that can help boost your web traffic

Your visibility on the first page of Google’s search results will create a steady flow of natural traffic that will sustain your business. Search engine optimisation using charlotte search engine optimization services is therefore indispensable if you want to attract visitors to your site in the long term.

Here, we’ll examine eight steps you’ll want to take to ensure your site measures up. You don’t need to be an SEO expert to implement them, and they’ll allow you to keep pace with your competitors.

  1. Review your content

On any website, there will be pages that perform better than others. And there is likely to be some that don’t attract any traffic at all. If you want to improve this, cutting out low-performing content should be considered a priority.

You might do this by killing the offending pages entirely, or by consolidating them with pages that perform a similar function. By trimming the fat in this way you’ll end up with a website that performs better with Google.

  1. Analyse your competitors

In order to compete on particular search terms, you need to outperform your competitors. This means keeping an eye on what they’re doing, and emulating where appropriate. For example, a starting point for your link-building strategy can come from compiling a list of websites that link to your biggest competitors.

After all, if they’re getting links from a given site, you might be able to as well – given that you’re selling similar products or services. There are several applications that can help you do this, the most noteworthy being Moz’s Link Explorer. Alternatively, a good link-building agency will do this for you, and develop a network of links that will compete.

  1. Get local

If your business lacks a profile on social media and search engines, you’re at a disadvantage. This especially applies to smaller firms who rely on local custom – word of mouth can only get you so far. Locals might know about you, but passing customers might miss your business if you aren’t visible on their smartphones.

For this reason, we would suggest building business profiles online, for example, Google My Business. Not only does it appear in a preview section on Google’s search page and Google+, it appears on Google Maps – perfect for catching would-be customers who are searching locally. Pack them with as much accurate information as possible, including address, images, opening times, reviews, contact details and more.

  1. Answer questions

When users turn to Google, it’s usually because they want a specific question answering. Whether they’re after the age of a given celebrity or the difference between plaster and joint compound, they’ll form the search as a question – particularly so if they’re using voice search. Your task is to determine which frequently-asked questions are relevant to your business, and put together content that answers them.

You might already have an idea of the questions your customers are asking – they might have posed them to you directly. But if you’re stuck for inspiration, you could do far worse than pay a visit to Quora, where users answer questions with varying degrees of success.

There are also tools available like Answer the Public that generate a list of questions based on a single keyword. Given the power of question-answering, it’s difficult not to recommend an FAQ page. They make a straightforward, natural way to have lots of questions answered on a single page, and they’re useful for your visitors, too.

  1. Use great tags

Accompanying your content should be informative and enticing title and meta tags. The former is the title of your page on the search-engine results page; the latter is the little snippet of information underneath the title tag which summarises the content on that web page.

Meta tags were once a ranking factor for search engines, but are now better thought of as a conversion factor. You need to ensure that your meta description is unique to the page it’s attached to – it accurately reflects the content on the page and it entices users to click through to your site.

Length is another concern – if a meta description is too long, Google simply cuts off the end and you’ll be left with an incomplete fragment. A good rule of thumb is a maximum of 160 characters (including spaces) for meta tags.

There’s nothing, of course, to imply that Google won’t change its mind and allow longer snippets again in the future, but for now it’s best to keep them snappy. Where titles are concerned, aim for between 55-60 characters. For best results, title and meta tags should incorporate the target keywords for that page, ideally from the first word.

  1. Write how people speak

With voice assistants growing more prevalent, search terms are becoming more conversational, which is good news, as natural search queries are becoming more widely used.

Or, to put it another way, voice-assistant users are less likely, while reclining in their living rooms, to bellow ‘Alexa, galvanised nails hammer drywall technique!’ Instead, they’ll say: ‘Alexa, how do I hammer nails into my wall?’

Your writing needs to reflect this, so writing how people speak will increase your content’s readability and therefore encourage users to stay on the page. Furthermore, your content will more closely match the terms being searched for – meaning it will be more relevant to the chosen search query.

This doesn’t mean you should neglect keyword research, it just means that your keywords will be longer. This leads on to another outdated SEO practice: keyword stuffing. Cramming keywords into your content is a tactic that is likely to backfire. Google will recognise it, and your ranking will fall off a cliff.

  1. Close-caption your video content

If you’re putting a lot of videos on your site, then you could have content that’s not being picked up by search engines – they aren’t quite there with speech recognition (although we’re probably not as far off as you might think).

By providing a transcript underneath the video, you’ll not only make things easier for search-engine algorithms, but you’ll also improve the user experience for visitors. Accurate transcripts including plenty of links and clarifications are an asset. Remember that a large portion of your audience won’t have audio available when they’re watching – they might be sitting on a busy train where they can’t hear what’s being said, for instance.

Closed captions help to keep a greater proportion of your viewers watching. Given that bounce rate plays such a significant role in determining rankings on YouTube, you can be reasonably sure that this will help to maintain a steady flow of traffic to your site.

When Facebook began to introduce automated caption for video ads, it reported that average viewing times increased by around 12%. While you might treat this figure with a little bit of scepticism, given the company’s more recent exploits, it’s fair to say that closed captions are a worthwhile step.

Subtitles are also useful if the appeal of your business crosses language barriers. If you’re looking to rent out chalets in the French Alps, for example, then putting transcripts of the same content up in different languages might yield a considerable return on the investment – particularly if none of your rivals have.

  1. Get mobile

Mobile platforms are now a leading driver of search traffic. Google began steadily moving over to mobile-first indexing in 2016, and you should ensure your website is geared to mobile users. Web content that isn’t optimised for a range of devices is going to miss out on valuable traffic.

There are several straightforward steps you can take to make your site mobile-friendly. Firstly, you should lose any Flash-powered plug-ins. They often don’t display properly on mobile, and they also look rather amateurish and slow sites down.

The same goes for links that automatically open in a new window. Closing these down is annoying enough on a desktop – on a mobile device it’s infuriating, and gives your users the perfect excuse to leave and never return.

Finally, you should make touchscreen navigation as easy as possible. No-one will navigate your site with a stylus, so make buttons appropriately chunky. On the top page of Google’s search results, the difference in ranking is often determined by how users respond to the content – high bounce rates will see your site suffer. We’d suggest testing every change, and on several different devices.

These eight tips above are a great starting point for growing your visitor numbers with minimal effort. And once done, you’ll be able to see the results: more visitors, better engagement and a stronger online presence.