In response to the confirmation of Google’s broad core algorithm update in March, Absolute Digital Media have spent time perfecting their SEO methods in order to ensure all client campaigns are positively impacted by the changes.
While the latest update is the type which occurs several times per year and Google were not specific with exactly which changes were implemented, a close analysis of SERP activity has allowed the agency to effectively implement adaptations to existing search marketing campaigns.
March has seen a number of Google algorithm updates which the team at Absolute Digital Media has not only been prepared for but acted on prior to the update being officially put into use. On March 26, Google announced that mobile first-indexing was finally being rolled out after having been in testing for many months. The team at Absolute Digital Media, however, have been adapting their client’s campaigns since mid-2016 in order to ensure their websites will thrive when this update takes full effect.
Ben Austin, CEO of Absolute Digital Media, stated: “At Absolute Digital Media, we pride ourselves on ensuring that all of our clients benefit from Google algorithm updates. While many agencies take a reactive approach once the algorithm change happens, we ensure that we are actively undertaking complex analysis of search activity and trends, long before any updates are rolled out.”
Other confirmed March algorithm updates include the Zero-Result SERP test on March 14, which could be an important sign of where SEO is heading in light of Voice Search, and the ‘Brackets’ core update which implied either one long rolling update, or multiple updates within a short period of time.
Having made a comment across social media relating to how Voice Search, AI and Blockchain are likely to influence the SEO and digital world throughout 2018, Absolute Digital Media are set to continue to push their marketing efforts to keep their clients at the forefront of their industries.