Music Card Game Upstart WOWs Top Musicians Worldwide with Their First Product
Singapore, SG: Today, Lord of the Chords: The Punniest Music Theory Card Game, is
announcing their Kickstarter launch date: 12th February 2019.
Over the months of November and December 2018, the team of 3 Engineering Majors
garnered rave reactions to their product from top musicians around the world, including
Grammy-award winning artist and Final Fantasy Distant Worlds Conductor Arnie Roth,
“Best Keyboardist of All Time” Jordan Rudess, and world famous classical comedy
musician duo Igudesman & Joo, among others.
Hyungki Joo, of classical comedy musician duo Igudesman & Joo, gushed, “The whole
thing is beautiful! So fantastic. Unbelievable. Wonderful! We will support it, we will
support it, we will support it! We will support your Kickstarter!” upon being shown an
early prototype of Lord of the Chords, backstage after his concert in Singapore, at the
Yong Siew Toh Conservatory of Music.
To get the chance to show these musicians their product, Lord of the Chords CEO and cofounder Jonathan Ng planned and executed the following tactics:
• Designed colorful and funny personalized name cards in the style of Lord of the
Chords’ playing cards as gifts for these musicians
• Signed up for the meet n’ greet sessions at their concerts
• Snuck backstage if there were no meet n’ greet events organized
About Lord of the Chords LLP: Lord of the Chords is a game design company based in
Singapore, SG. Founded in 2018, Lord of the Chords is launching their debut product,
Lord of the Chords: The Punniest Music Theory Card Game, on Kickstarter, on 12th
Watch the reactions here: