Preparing for Black Friday 2020

Black Friday is the favorite day of the year of shopping-spree enthusiasts. On this day after Thanksgiving, millions of Americans flock their nearest stores and retailers for the greatest deals of the year. If you want to make the most of Black Friday 2020, follow these simple steps.

Start looking for promotions ahead of time

While you might think that shopping during Black Friday is as simple as going to your nearest mall and looking through what they have to offer, that way is extremely inefficient. Not only are you most probably losing out on way better deals found somewhere else, but you are also prone to buy items that you are not going to need. Instead, prepare for Black Friday in advance to guarantee yourself a stress-free and efficient shopping adventure.

In the weeks leading up to Black Friday, retailers start publishing more and more promotional materials and advertisements not only in newspapers and their own catalogs, but also online. Browsing through the websites of your favorite stores can give you a good idea of what prices you can expect. It will also allow you to spot the “fake discounts” of the products with prices that suddenly went up a couple of days before Black Friday, only to be lowered back to the regular price and promoted as a great deal.

Frequently browse ads and catalogs

One of the best ways of finding the best deals is to simply browse through the catalogs of your favorite retailers. If you’re looking for something specific, try to browse through the catalogs of different stores with similar products. This way, you can easily find which store has the best price on the product you’re looking for. Retailers also tend to post ads in newspapers and various websites online, giving you an easy way of spotting their deals right before Black Friday. Be careful with advertisements, however, and always double-check if another store has a better price than the one advertised.

Browsing through dozens of different catalogs can be quite exhausting, especially if you really want to make the most out of Black Friday 2020. Instead of manually finding those catalogs and reading through the pages, visit for all of the latest weekly ads and catalogs of your favorite brands. At, you can quickly and effortlessly search through hundreds of catalogs, divided by categories to make the experience even more enjoyable.

Make use of bookmarks

While you might think that bookmarking a website is a trivial activity and won’t really help you during Black Friday, it can be quite useful for saving the deals you’re interested in. If you already have a lot of other bookmarks and don’t want to further clutter the list, make a separate folder just for Black Friday. In this folder, save all the websites that you have found that contain deals and promotions that you’re interested in so that you don’t forget about them. You can also bookmark the websites of all the retailers you’re interested in, allowing you to quickly check them for new deals every day.

If you find any interesting websites and discussion forums that can help you find the best deals on Black Friday, bookmark them as well! You can safely delete those bookmarks after Black Friday to declutter your browser, or you can leave them be for the rest of the holiday shopping season for future deals.

Watch out for price matching policies

During Black Friday, many retailers boast that their prices are the best prices you will find, period. To prove that, they offer price matching – if you find the same product for a lower price at a different retailer, they will match that price and pay you back the difference. However, in reality, those policies are not so crystal clear and often include fine print that complicates the matter for an average customer.

For example, many retailers exclude clearance sales from the policy. Some even exclude all promotions from their price matching program and only take into consideration the base price of a product. To save yourself time and energy on fighting against the wind, always carefully read the disclosure statement of your retailer’s price matching policy, including all of the fine print.

Show More