Get To Know Your Customers
How well do you know your customers? With many transactions being done online now, there isn’t the opportunity to chat with your regular customers and get to know them. You can’t speak to them about their purchase and find out why they have purchased it or if there is something else that they would like that you could get for them, or if they have any questions about your other products. This makes it far more difficult to get to know your customers, which is something that is essential for your business to succeed. Knowing your customers is more than just knowing their names, ages, and incomes. It’s about knowing their hobbies, their preferences, their tastes, and their families. So, how do you get to know your customers and why should you take the time to do it?
Find out about your customers by asking questions just as you would if you were in person. Build up a conversation with them and get past the small talk to find out who they are and why they are buying your product or service. Why have they chosen you over the competition and how often do they need your product or service. Today, customers expect you to know this information, they expect you to give a personalized service and recommendations of other things you think they will like, so give this to them by finding out this information and showing your customers how important they are to you and your business.
Use Insights and Analytics
Luckily, there are plenty of ways to get free insights and analytics which can help you to understand your customers. These services are essential to use if you want to get ahead of the completion. Whether it’s mail track to see if your customers have read your emails and clicked on links or, Google analytics to show you how they have used your website and how long they have spent on a page and what links they clicked on, or more in-depth services which you can pay for and find out how your customers behave, make sure you are taking advantage of the technology that’s available to you.
Ask For Feedback
When you ask for feedback and customers take the time to tell you how they feel and what they think of your business, this can be extremely valuable to your business. The only issue with this is that some people don’t want to give their feedback as they think it takes too long and they can’t be bothered. If you’re not getting much back from your customers then try offering your incentives such as free gifts or entry into a competition. Give them something worth their while because while it might only take a few minutes of their time, the information they will give you is valuable and you need to show that you appreciate that.
Apart from it being good service and good practice, knowing your customers will keep you one step ahead of the competition. It will give you the customer knowledge and insight you need to have that edge and ultimately get more leads and more sales.