Metrics for Measuring and Tracking SEO Performance
Incorporating SEO marketing strategies into your business plan is essential when you want to increase leads and sales. Here either you can research well and implement SEO tactics yourself or hire the best digital marketing agency to do your job. No matter what you decide, it is always important to measure and track your SEO performance.
Measuring your SEO performance helps you know the loopholes in your campaign. Also, you can have an idea about the overall outcome. Here in this blog, you will come to know the top metrics for measuring and tracking your SEO campaign. Consider it to improve or achieve the desired ranking result. Let us take a look.
- Monitor Your Search Engine Result Page Ranking
Monitoring your search engine result page rankings (SERPs) will help you measure your SEO campaign’s health and performance. If your SERP ranking is high, then it a sign that your campaign is doing well. So, it is vital to monitor the page ranking continuously.
You can keep track of your SEO campaign using various platforms like Moz or Ahrefs. There all you have to do is to add keywords for tracking. It will start monitoring your rankings for those keywords over time. This metric is considered the most important for SEO performance.
- Keep an Eye on Organic Traffic
Traffic is one of the reliable metrics today in SEO marketing. No traffic means a smaller number of people interested in your website. Thus, it is essential to keep your traffic numbers high, i.e., to have a relevant website. It will help you engaged a greater number of customers.
The high number of traffic is also a sign that you are doing the right things with your content optimisation and marketing. However, numbers don’t matter in traffic unless they of high-quality and relevant. Using Google Analytics, you can focus on overall organic traffic.
- Check Website Page Loading Speed
Page loading speed is the metric that has gained much more popularity in recent times. Google search also gives priority to the website, which loads quickly. Even the user wants to engage with the business site with high loading speed to get the information in no time.
As a result, website page loading speed is considered one of the essential factors for search engine rankings. Along with this, it also improves user experience. Therefore, you need to check page speed and ensure it loads in 8 seconds.
- Examine Engagement and Landing Page Metrics
Engagement means when users interact with your business site. After the Panda update, an engagement metric is considered vital. In this, if your site has a higher bounce rate, which means users visit your site and immediately jumps to another site, then the chances of penalty increase.
Examine engagement numbers is higher, as it depicts your website’s relevancy according to the target demographics. There many SEO strategies which help you monitor engagement metrics. Along with this, landing page metrics is also used to track your SEO performance as it helps you know the number of people who click on your website sales page.
- Observe Search Engine Visibility
Search visibility means how often your website is shown in the Google search results for your targeted keywords. Thus, it is also an equally important metric for measuring your SEO campaign performance. With high site visibility, you can draw in prospective clients.
Using the best SEO platforms and analytics, you can get suggestions on general tweaks made to your business website. In all these platforms, search engine visibility is known to be impressions. When a customer visits your site through Google searches, it generates an impression.
The Final Words
As a business owner, it is always vital to keep an open mind about what is going on in your SEO campaign. If you are implementing search engine optimisation strategies yourself, you should be aware of the gaps and accordingly work on that. All of the metrics mentioned above help you measure and track your SEO campaign performance. If you don’t have time to follow all the things yourself, then hiring a marketing specialist can help you with your SEO performance tracking need.