Let your clothes do the talking! Wear your mood with Faux Swag

Born out of Amsterdam and London, the online streetwear store Faux Swag is announcing the release of its first collection of vibrant, moody, sustainable clothes.

Whilst working in the tech industry for big named companies like Shopify, InVision, Dell & Booking.com – and being true introverts – the co-founders & designers James Butler & David Notté decided to create a brand that showcases personality whether behind a Zoom call in a pandemic or out in the world.


Asked about the brand, co-founder of Faux Swag, James Butler, said, “We’re so happy to bring this launch collection to people, whilst creating a sustainable business practice. Everything is printed on demand, meaning no waste is created.”


According to Butler, the “It’s a vibe” beanie hats and “Vibes” pink sweater are some of the favourite products so far. Whilst the “Hallo” premium socks are proving very popular with the Dutch crowd.


With a focus on wearing whatever mood you’re feeling, whether it’s positive vibes right through to representing the anti-work trend, there’s something for everyone no matter how they’re feeling. 


Co-founder David Notté stated, “We wanted to create something that expressed our (and others) introversion outwards. Which is how we came up with the brand”.
Asked about the clothing line, a friend of the founders, Erin W. said, “These are so BADASS. Clothes that do the talking for you!”

Examples from the launch collection, such as the tie-dye “It’s a vibe” beanie hats are made with high quality fabrics. Whilst the “TIRED” premium bomber jackets are made from recycled materials.


People from all over the world can use the Faux Swag website to order their preferred vibe and wear their mood.


Full details can be found at: https://www.fauxswag.com

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