Mobile Apps: A Strategy for Small Business Growth

A lot of business owners are passive about their use of mobile apps as a tool for business growth. Many brands believe that it is a waste of time and money. However, mobile apps have been tested to impact small business growth and expansion. It improves market reputation, boosts sales, and expands customer base. Thus, apps are not just for big businesses. Small and medium-sized businesses have a lot to gain from using it, and some are catching up quickly. Hence, the purpose of this article.

Mobile Apps in 2023

According to the app statistics for 2023, there are 1.96 million applications on the Apple Store. Also, over 2.5 million apps are on the Google Play Store for Android users.

Today, multinational companies are not the only brands with mobile applications. E-commerce sites, schools, and even online casinos are increasingly invested in developing their own app. You will find that some of the best online casinos in Canada, like Casumo and North Casino, are also the ones with the best apps for mobile players.

Many websites use these apps to get a more connected global audience. It also makes it easier for people to reach their targets through a quick tap on their smartphone.

Top Reasons Why Small Businesses Need Mobile Apps

You should have a mobile application for your business for these six reasons;

Generate New Sales

There are e-commerce businesses that have limited the scope of their business operations and sales to websites. These businesses are missing out on the potential benefits of using mobile apps. As a small business, you must understand the relationship between a modern-day customer and their smartphone. It is quite an intimate one.

When an e-commerce small business owner understands this, he can tweak his key strategy to include apps. This will enable him to get across to more mobile users. Thereby expanding his market. It’ll also increase the sales revenue of the business.

For example, it was reported that one of the e-commerce companies, Touch of Modern, recorded an impressive 4x growth in the number of orders and sales in the same year they launched their application.

Mobile devices have also helped most e-commerce platforms. Particularly platforms with both a website and an app. Now, for Touch of Modern e-commerce, 70% of the total sales emerged from applications. The brand’s app also revealed that 57% of their purchases are from repeat customers.

This implies that by the default of using an app, providing an effective customer experience increases the business’s retention.

Operational Efficiency

Applications are not limited to revenue generation or customer retention. It also increases operational efficiency, a key element in running a small business. The cost of operations can sneak up and ruin the entire budget, which can be quite a drastic situation for small businesses.

But then, an app mitigates all of these by helping your business with your internal operations, thereby reducing the associated costs.

Today, several companies are working with most of their staff from home. As a small e-commerce business, you must have effective communication. This can help team members stay connected to each other effortlessly. Fortunately, you can get this done through mobile applications.

Valuable Customer Insight

The use of apps also creates a unique opportunity to gather customers’ data and analyze and leverage it. Without much stress, you can easily capture details such as the preferences and behavior of customers.

Having such information allows you to create a marketing strategy. This is possible because you already have valuable customer insights into user motives. Therefore, with applications, businesses can use data-driven marketing strategies to create a personalized customer experience.

A tool for Business Analysis Strategy

Apps can also help businesses with key analytics such as the most viewed product and by which user. Furthermore, businesses can track the number of visitors, the amount of time spent on each section of the app, and more. Analytics are key for marketing and advertising. It ensures that the right target audience is reached.

Push Notifications

These notifications enable businesses and brands to deliver messages or notifications to customers. They pop up on the screen to keep customers informed about special offers, new products, and other information. According to Pushwoosh’s blog, it was revealed that push notifications offer opt-in rates as high as 70% on average.

Easy Payment

E-commerce businesses often require online payment for their services. With apps, you can have more secure transactions. This is because customers find apps to be more trustworthy than the use of websites, especially for making payments.

But in all, the bottom line is that mobile applications make it possible for small businesses and enterprises to get easy and secure payments from customers.

Conclusion

It is not gainsaying that including apps in the growth strategy for your business is a great move, regardless of the niche of your business. Mobile applications are advancing the businesses of forward-thinking around the world today. Don’t be left out.