CleanCo Set to Feature in This Year’s Your Health, Your Pharmacy Campaign

CleanCo, the world’s premier independent non-alcoholic spirits brand, has been confirmed as the first in its category to participate in the National Pharmacy Association’s (NPA) Your Health, Your Pharmacy campaign this year. This partnership marks an unprecedented inclusion of a non-alcoholic brand, positioning CleanCo as a recommended option for those looking to cut down or moderate their alcohol consumption.

Sanctioned by the NPA, CleanCo will be featured in the publication Your Health, Your Pharmacy, specifically in a segment advocating the reduction of alcohol consumption by offering non-alcoholic alternatives. The publication serves as a vital resource distributed bi-annually to independent community pharmacies both online and in print across the UK, promoting health and wellness.

The distribution of Your Health, Your Pharmacy will cover NPA member pharmacies nationwide, touching over 3 million consumers over a 12-month period. A subsequent issue within the campaign will also include an article on CleanCo. This initiative provides pharmacy customers with guidance on reducing alcohol intake, addressing those looking to decrease consumption rather than individuals needing specialist treatment for active addiction.

The NPA initiative supports the Pharmacy First scheme, an NHS-backed programme launched in early 2024 that allows patients to access support and prescriptions directly from pharmacies without needing GP appointments, thus alleviating pressure on general practice services.

George Hood, Senior Marketing Manager at CleanCo, commented, “Alcohol consumption and moderation can sometimes be hard to navigate which is why CleanCo is proud to support and feature within this campaign. Our belief is to offer consumers choice without compromising on taste, with a delicious non-alcoholic alternative that replicates the taste and mouthfeel of your favourite full-strength spirit.”

Spencer Matthews, the founder of CleanCo, expressed his enthusiasm: “I’m thrilled and excited for CleanCo to be involved within this campaign. Our mission has always been to provide optionality and choice which is why we are proud to be the first non-alcoholic brand approved to appear in the Your Health, Your Pharmacy campaign.”

Andrew Roberts, Head of Publishing Operations for the NPA’s Your Health Your Pharmacy initiative, stated, “We are delighted to welcome CleanCo to our campaign, to promote the use of pharmacies for health and wellness advice. With CleanCo’s valuable contribution, we can better educate the audience on the importance of responsible drinking; helping to inspire the public about the importance of staying informed and engaged in their health journey,” says the spokesperson.