ace Launches as the First Post-Digital Consultancy for the Financial Services Industry
A new era of financial consulting has begun with the launch of ace, the industry’s first specialist post-digital advisory firm. Founded by technology expert and applied neuroscientist Niamh Kingsley, ace positions itself as a remedy to digital transformation fatigue, helping financial institutions move beyond incremental change and achieve genuine technological advantage.
Operating under the G MASS Consulting umbrella, ace enters the market at a defining moment for global finance. While many institutions claim to have completed their digital transformation journeys, few have evolved beyond legacy technologies. ace challenges this status quo with a bold yet clear message: digital transformation is no longer a differentiator. The future of financial leadership depends on mastering post-digital technologies such as advanced artificial intelligence, quantum computing, and distributed ledgers.
“Let’s be honest, if you’re still talking about ‘digital transformation’ in 2025, you’re already behind,” comments Niamh Kingsley, CEO and Founder of ace. “The industry doesn’t need another consultancy peddling AI workshops and blockchain pilots. What they need is someone willing to tell them the uncomfortable truth: most of their tech strategies are fighting yesterday’s war. ace is here to give our clients the advantage for tomorrow.”
Through its proprietary post-digital framework, ace integrates advanced disciplines including distributed ledger systems, robotics, extended reality, AI, mutualisation, and computing innovation. This structured methodology helps financial organisations navigate beyond hype and focus on tangible business impact, distinguishing ace from traditional consultancies offering generic digital services.
Led by Kingsley, the firm brings a fresh and diverse perspective to a sector often criticised for its lack of inclusion. Her background in computational neuroscience and neuroeconomics, combined with extensive experience in financial services transformation, enables ace to bridge human behaviour with technological progress. The leadership team also includes Greg Hannah as Non-Executive Director and Advisor, drawing on his senior leadership experience at Deutsche Bank, RBS, and JDX Consulting.
Unlike firms focused on standard operational transformation, ace prioritises strategic differentiation. Its first-mover advantage in post-digital advisory is strengthened by integration with G MASS’s specialist delivery network and a proven IP-led framework. Together, these capabilities allow ace to deliver both strategic insight and executional excellence across major financial hubs worldwide.
“The advantage of our model is the seamless integration between ace’s visionary advisory and G MASS’s executional capabilities,” explains Tom Mills, Founder of G MASS and Chief Commercial Officer of ace. “While others theorise about the future, we’re already building it. ace identifies the opportunities that will define the next decade, while G MASS deploys the exact expertise needed to capture them. It’s strategy meets delivery at scale.”
Launching with a strong foundation, ace builds upon G MASS’s established relationships within capital markets and financial market infrastructure. With offices in London and New York and expansion plans into Asia and the Middle East, ace is positioned to help leading financial institutions secure a competitive edge in the post-digital era.