The new multi-year agreement strengthens Bitpanda’s presence in a key market.
London/Vienna, 2 October 2025: Bitpanda has announced a multi-year partnership with the National Football League (NFL), becoming an Official Partner of the NFL in the UK. This new collaboration builds on Bitpanda’s existing relationship with the NFL, which began in Europe last season.
The partnership follows Bitpanda’s official UK launch last month and will give the brand prominent visibility at all three 2025 NFL London Games through digital campaigns and in-stadium activations. The agreement will also include co-branded content and exclusive experiences designed for fans. The NFL UK partnership strengthens Bitpanda’s presence in a key market and reflects a shared focus on long-term ambition to “move the lines”.
Pantelis Kotopoulos, UK Country Director, Bitpanda, said: “We’re excited to extend our agreement with the NFL here in the UK. Following our official launch last month, this partnership is the perfect way to continue building our brand and to be part of one of the most iconic sporting events in the world.”
Henry Hodgson, General Manager UK & Ireland, NFL, added: “We’re pleased to expand our partnership with Bitpanda in the UK, as we approach our landmark 40th regular season NFL game in London this month. We look forward to seeing this collaboration come to life throughout the London Games, the remainder of the 2025 season and into the future.”
As an Official Partner of the NFL in the UK, Bitpanda will continue to engage fans throughout the season and across digital platforms, delivering unique experiences and co-branded content to bring supporters closer to the game.