digital

digital

Consumer goods companies: how to launch your own successfully

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The rising influence of digital platforms can be a godsend or a curse to new consumer goods companies — the former if you know how to use them and the latter if you’re not up to speed. But does digital actually help new brands become successful? For example; new business owners have less need for renting a high street property, and sites such as YouTube and Facebook have provided free advertising that makes the cost of promoting a brand more affordable. So, clearly there are perks.

Could it be that we need to take standard business models and practices and simply digitalise them to be successful in 2018? Start-up customer goods companies need to harness traditional and novel methods of business to progress — but how do we do this?

Competing in the competitive market

The fusion of traditional and digital business processes is essential in 2018 for consumer goods companies — especially new ones. The idea of supply and demand has steered companies to huge profits from the start of commerce. If nobody wants it, they won’t buy it — do your research to establish what people want or need. Research online and use the wide reach of the internet to learn everything there is to know about your market. This will let you know if there is room for you in the industry, see what is currently trending, and help you make your range stand out from others.

Outwitting the competition

Competition has been around since the idea of business began — and this carries on through the digital age. What sets you apart from another company that sells similar products or offers services like yours?

If you’re new, you need to work extra hard to stand out — make customers choose you over established brands. Aspects like a cool logo, slick email marketing strategy and engaging Facebook presence can help. In a recent study, research from StartUp Britain (a national, government-backed campaign) suggests that there are around 80 new businesses launching in the UK every hour, so it’s clear that entrepreneurial competition is fierce. Remember, people have instant access to multiple websites and will compare prices before making a purchase.

Making the most of social media benefits

One of the largest perks of having a strong online presence and truly harnessing digital is the availability of free advertising. Marketing has always been essential to businesses across the decades. Today, you can advertise your entire stock completely free of charge using sites such as Facebook, Twitter and Instagram. Also, networking sites help you build brand awareness and loyalty, while allowing your brand to engage with and get to know its audience for future marketing purposes.

Making your brand digital

How popular is digital? According to studies, very, which means it’s critical to your success that you become accustomed to ecommerce. Over 2017, nearly 90% of UK consumers have bought at least one item on the internet. Since the dependence on physical stores has eased, start-up customer goods companies on a budget can grow like never before. E-commerce not only saves you money on overhead costs, but it also has the potential to reach a large audience at once.

Let’s look at some statistics and see how massive companies have used digital platforms to succeed. Warehousing a huge variety of goods, eBay and Amazon have both become one-stop virtual shops for consumer goods, which proves that — with digital opportunities — you can also get a seat at the big-league table. What’s more, ASOS had over 73 million visits in August 2017, with more than a quarter of its traffic coming from the UK. Other online start-ups — such as Missguided, Pretty Little Thing and Boohoo — have all also successfully capitalised on the demand for online shopping and boast massive turnovers.

There are multiple ways you can use digital to your advantage, including advertising, boosting brand awareness and driving potential customers to look at your range. Merging the world of digital with the established, traditional methods of business, all start-up consumer goods companies have the opportunity to succeed on a budget.

Omega Plastics, a plastic injection moulding specialist, researched and created this article.

New InsureTech solution launched to ward off legal threat from digital accessibility non-compliance


A new technology solution has been launched to help organisations demonstrate reasonable adjustment towards digital accessibility compliance, and ward off the threat of increasingly prevalent legal action in the USA.  AAAtraq is an automated compliance identification management system that allows organisations to understand their existing level of accessibility non-compliance risk exposure, and then work towards full compliance through a managed process.

The number of digital accessibility lawsuits filed against companies of all sizes in the USA increased by 183% between 2017 and 2018 , and with increasing media scrutiny, those numbers are expected to have risen substantially in 2019. In one of the more high-profile cases, Domino’s Pizza was found guilty of not making its website app accessible for use by people with visual impairments, and was forced to make adjustments to improve its user experience.

AAAtraq is a new service that wants to reverse these trends, by giving website owners a low cost, fast track route to protecting their organisations from the risks of legal action with an easy to use managed service. As well as a personalised pathway to compliance, subscribers receive an AAAtraq ‘accessibility rating’ badge that can be displayed on websites warning those looking to take legal action that they are working towards digital compliance. Complementary insurance—currently for US-based organisations—with up to a US$50,000 benefit limit from global carrier BRIT adds further protection.

AAAtraq assesses current levels of risk, provides guidance to demonstrate reasonable adjustment and enables ongoing certification. A complementary ‘risk profile’ is accessible immediately online, helping any organization to quickly understand if their website is currently compliant and the precise level of risk they face.

1: https://www.forbes.com/sites/ryanrobinson/2019/09/25/website-accessibility-online-business/#4632ebba9c19

A monthly subscription service provides access to AAAtraq’s full managed service, which offers an automated approach to achieving ongoing compliance. This includes: a guided methodology and full digital supplier management, AI based training and education for developers and content producers, to ensure they understand their responsibilities; benchmarking and KPIs to measure improvements.

An inherent part of the non-compliance problem, according to CEO Lawrence Shaw, is that that accessibility legislation has become overly complicated. “Organisations are not deliberately non-compliant, but the level of misinformation in circulation coupled with a succession of successful legal cases in the US, has created the perfect storm,” he says.

This is because of three factors: opportunistic lawyers seeking financial rewards, digital suppliers who are not being held accountable by their clients and end user organisations who are too reliant on third party suppliers and unsure of their responsibilities according to the accessibility legislation to demonstrate ‘reasonable adjustment’.

“Digital inaccessibility lawsuits are one of the fastest growing financial risks for organisations who are literally ‘burying their heads in the sand’ because they don’t understand the accessibility legislation and mistakenly believe it is difficult and expensive to comply,” concludes Shaw.

For more information visit www.AAAtraq.com
Or contact

James Simpson, Managing Director,
TMCC +44 (0)13 7272 4686
j.simpson@tmccmarketing.co.uk
+44 (0)77 7192 0893

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Rapidly Growing Digital Agency Relocate to Facilitate Growth


Digital Reflow, the leading digital marketing consultancy in the East of England for premium and aspirational brands, has moved to new premises in Colchester to accommodate its expanding team as the business goes from strength to strength.

The new open-plan studio at The Old Joinery in Birch, just outside Colchester, provides a spacious new setting to establish the culture and aspirations of the company as it grows.

Only 12-months ago, Digital Reflow employed just six people from a small office in Stanway, Colchester. Today, the business has a team of ten, comprising of Graphic Designers, Web Developers and Marketers, with plans to recruit further over the coming months. 

With a focus on providing creative and innovative digital solutions, the team are committed to delivering strategies that not only increase brand awareness, but ultimately increase leads and provide an ROI that exceeds expectations. Their unique blend of business acumen, technical know-how and creativity ensure they drive meaningful success for their clients. 

Managing Director, Dan Mitchell commented: “Our business is ambitious and growing, just like the clients we work with. We needed premises that reflected who we are and where we’re going. 

‘The Old Joinery is a boutique office space with excellent communication links. It’s attracting creative businesses like Digital Reflow, and provides us with a professional space that is appropriate for meeting clients, whilst giving our people a bright and inspiring location to work from.

‘I’m excited about the potential we have and the projections we have for the growth of Digital Reflow in 2020 and beyond are extremely positive.’

Founded by Dan Mitchell in 2013, Digital Reflow is the leading digital marketing consultancy for premium and aspirational brands across a diverse number of industries, from professional services to consumer brands. 

Based at The Old Joinery, just outside Colchester, the business works with local, regional and national businesses looking to improve brand awareness and increase lead generation. 

The dedicated team combine design, web & digital marketing strategy to transform businesses into brands, achieve hard, measurable results, financial growth and brand engagement.

For more information please visit https://digitalreflow.co.uk/.

Press Contact

For further details please contact Lois Ransome by emailing lois@digitalreflow.co.uk or calling 01206 589 967.

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Dubai Based Fintech Set to Disrupt UK Digital Payments


Dubai, UAE: Dubai based fintech company specializing in payment processing is set to launch OG Bank and OG Pay (On the Go) a digital banking solution, chat based payment wallet and a digital point of sale (POS) all to be operated from mobile devices.

OG Bank and OG Pay have signed an agreement with Bankable, the global architect of “Banking as a Service” solutions, to offer digital banking and digital payment solutions primarily in the UK and Germany. Whilst OG Bank will be a digital bank, OG Pay claims that with a chat-based payment solution and digital pos through mobile phones in a closed loop environment they will cause major disruption in these markets.

Chat based payment solutions and mobile payment processing is widely and commonly used in Asia. For the last few years a cashless race has been seen in Asia with global players emerging however this type of technology has rarely been seen in Europe. A closed loop system can create advantages for consumers due to the competitive nature and low costs for operators.

Mohammed Ibraheem Khan, CEO of OG Bank and OG Pay said: “I chose Bankable as a technology partner to support my ambition in multiple markets. OG Pay will change the way individuals and businesses send and receive money along with how businesses process payments. We are going to ruffle feathers… A disruption is needed and disrupt we shall”.

“Bankable is delighted to partner with Dubai based OG Pay, a chat based payment pioneer, to launch new payment solutions in the UK and Germany. OG Pay is an ambitious organisation planning to launch digital banking services supported by Bankable API infrastructure, not only in Europe but also in Pakistan, Egypt, Malaysia, Indonesia and other jurisdictions,” says Eric Mouilleron, Founder and CEO of Bankable “Bankable will partner with OG Pay in all its markets, appointing new regional bank sponsors in the process.”

Whilst digital banks are emerging and growing in popularity the emergence of payment wallets and adoption in the UK and Europe has been slow. With the world in a cashless race only time will determine the success of such technology in established markets.

For further information, please contact:

Sara Malinowsky at Bankable sara@bnkbl.com / 020 3948 6034

Ancy Rajeev at OG Pay ancy@ogbank.co.uk

About OG Pay/OG Bank

OG Bank and OG Pay is a digital bank, chat based payment wallet and digital point of sale solution. Our digital payment solutions are powered through mobile phone devices and enabling users to avail full banking facilities, payment transfer through chat and transform their mobile device into a payment receiving and processing terminal.

About Bankable
Bankable is a global digital core banking platform and Banking as a Service provider. We help financial institutions, corporates and FinTechs deploy, orchestrate and operate highly differentiated payment solutions with quick time to market.

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Enhance Customer Interior Experience from the Digital Model


Human Solutions, experts and market leaders in digital ergonomics, and Design Rule, a leading provider of end-to-end digital manufacturing solutions, have today announced their UK partnership naming Design Rule as the sole supplier of RAMSIS in the UK.

Developed by Human Solutions, RAMSIS is the world’s leading 3D CAD manikin. It realistically simulates vehicle occupants and analyses the ergonomics of interiors, allowing you to ensure a high level of product maturity and already save on physical prototypes during the early development of your products on the CAD model.

“We are delighted to be partnering with Human Solutions to provide RAMSIS in the UK.” Commented Adam Bannaghan, Operations Director at Design Rule. “We already work extensively with leading manufacturers to ensure optimal product enhancement at every step of the product lifecycle, from concept through to design, production and beyond – and RAMSIS works seamlessly with the product suite we provide.”

Design Rule’ existing customers are already reaping the benefits of utilising digital solutions in the design stage – but predicting how a customer experiences an interior environment has always been difficult before the production of a physical product. RAMSIS’ ability to effectively analyse the ergonomics of any interior by realistically simulating a range of potential occupants solves that issue, giving manufacturers far greater earlier insight into their product from the design phase and ultimately reducing the time to market and overall cost.

“Whether in aircrafts, trains, cars, boats, planes or trucks, the vehicle occupants’ perception and experience will directly affect the success of your product. RAMSIS gives you a much greater digital view of this than any other solution available today. This solution should be essential for any company involved in vehicle interior design.” Comments Adam.

With its digital manikin RAMSIS, Human Solutions is the world market leader for ergonomic analyses in vehicles and state of the art technology. “We are looking forward to our partnership with Design Rule. I am confident that together we will succeed in raising companies’ awareness of vehicle ergonomics and thus contributing to greater safety and comfort for the drivers and occupants”, says Susanne Kiel, Senior Manager Partner Sales at Human Solutions.

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Nexa Digital Marketing Agency celebrates record-breaking 2019 with top industry accolades


DUBAI, United Arab Emirates; 7 January 2020 – Dubai-based digital-first agency, Nexa has become the first agency in the UAE/ MENA region to be awarded HubSpot Diamond Partner Status, placing the company in the top 2% of HubSpot partners globally.

Nexa was first made a Certified HubSpot Partner in 2014 and has since become the leading growth-marketing agency in the region, which led to this exciting promotion.

As one of the world’s leading inbound marketing, CRM, sales and service measurement platforms, HubSpot allows companies to grow their businesses through inbound software, services, and support. In order to become one of Hubspot’s top tier suppliers, partner agencies must not only demonstrate the highest standards of inbound marketing services, but must show continued mastery of the HubSpot platform, measured through client growth and retention. This growth should come from the implementation of a strong digital growth strategy resulting in the generation of qualified leads and return on investment.

HubSpot’s Senior VP & Managing Director, International, Jeetu Mahtani said, with recognition of Nexa’s promotion, “Nexa was HubSpot’s first partner in the Gulf region and joined the partner program over 5 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs. We look forward to Nexa continuing their growth and success in the region.”

Nexa was also recently awarded Premier Google Partner status, specializing in search ads, mobile ads and display ads — a designation reserved for only 50 partners in the MENA region. To qualify, Nexa was required to meet specific criteria, including having Google-certified affiliates within the company and demonstrating solid overall advertising revenue and growth.

Alongside core benefits such as product training, certification and product updates, Premier Google Partners also benefit from dedicated account support, executive business training and strategy consulting, enabling them to deliver all-inclusive marketing strategies which are bespoke to their clients’ requirements.

In addition to these most recent accolades, Nexa also claimed multiple awards at the 2019 MENA Search Awards, hosted in Dubai, including winning ‘Best Integrated Campaign’ for the third consecutive year – this time for its work with an education client using HubSpot.

Amit Vyas, CEO of Nexa said, “2019 has been an incredible year for Nexa and I am delighted that this has been recognised by high-profile partners such as HubSpot and Google as well through industry awards voted for by our peers. These achievements highlight the ability of our team to offer high-quality service and advice to companies looking to grow their business in a very competitive market.

Being a growth-focused agency, Nexa provides its clients with a comprehensive portfolio of services focused on delivering effective and measurable digital marketing campaigns. These services include Account based marketing, Inbound Marketing and Lead Generation, Social Media Management, Website Design, and Search Engine Optimization. Now, with these added partner benefits, Nexa has the capability to do even more for its broad client base.

About Nexa
Established in Dubai in 2005, and with additional offices in Manchester and New York, Nexa is a growth marketing agency which has worked with over 700 clients across a wide range of industry sectors, providing high quality, effective and measurable digital marketing campaigns.

Nexa has built a strong track record and in-house capabilities to support clients through a comprehensive portfolio of services including website design, Search Engine Optimization, Social Media Management, Content Marketing and a fully integrated and creative digital marketing strategy.

The company provides complete, full-scale digital services from opportunity identification through to delivery, implementation and support of the final technology. This is packaged and delivered by Nexa’s in-house experts, providing 24/7 support for all the company’s clients. Nexa clients include some of the best-known companies in the automotive, education, travel, hospitality and other industry sectors.

www.digitalnexa.com

About HubSpot
HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 56,500 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Bogotá, Colombia; Portsmouth, NH; and Paris, France.

Learn more at www.hubspot.com.

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Will Strong Customer Authentication pave the way for a widely adopted digital ID scheme in the UK?


Strong Customer Authentication (SCA) lies at the heart of the revised Payment Services Directive (PSD2) and is likely to impact significantly on banks and financial organisations. Banks are required to provide a more robust framework for their online banking and electronic payment services to ensure added security for customers, and to comply with the Fifth Anti-Money Laundering Directive.

More consumers are now using online banking facilities on a daily basis, making it essential to keep up to speed with the customer and repeatedly verify their identity in a fast-paced digital world.

PSD2 will help deliver a better customer environment for banks by strengthening the requirements on authentication processes when making these payments, which will help reduce account takeover and other malicious activity.

Inevitably additional authentication will create extra friction during the customer journey and banks need to overcome some of the barriers and risks that currently hinder their verification processes.

For example, many banks rely on authentication systems such as text messages which are open to interception and are vulnerable to security attacks. These systems were not designed to be used as a part of secure customer authentication and instead have been retro-fitted to form a part of the customer journey.

When banking methods and technology aren’t aligned it creates pockets of risk that SCA is designed to mitigate. This risks banks having to overhaul their IT infrastructure completely to replace legacy systems and bring them in-line with the digital age.

The essential component to improving the customer journey and mitigating risk at the same time is the source of trusted identity that customers use for all their banking activities. This once again brings the debate for a national Digital ID scheme to the fore.

A Digital ID scheme has significant potential to deliver in two key areas – security and simplicity. It would help to deliver a more seamless journey for customers without compromising on security.

Combining a public (credit, ID&V etc.) and private (biometrics, device etc.) profile would create one unique Digital ID for an individual which can be presented to financial organisations either in person – by showing the mobile device – or by sharing select parts of a digital profile through a secure transfer mechanism.

New to market challenger banks are embracing the digital age and digital identity and as the market matures, other banks could be in danger of being left behind if they don’t keep pace with a new wave of authentication and user experience.
It seems clear that digital identity helps mitigate some of the risks posed by using legacy authentication methods to satisfy PSD2 requirements. The question remains as to whether a central digital identity scheme would be driven by either the public or private sector.

Gov.uk Verify has represented the UK Government’s attempt to build a digital identity and has been deployed with mixed results.

Whilst the scheme is robust in authentication it has experienced significant delays, spiralling budgets and a challenging user experience when signing up. Furthermore, funding was ceased last year by central government.

Over and above Gov.uk Verify, consumer trust and confidence in our current government has been heavily eroded. In the 2019 Audit of Political Engagement, opinions of the system were at their lowest point in a 15-year audit series, with 72% saying the system needs ‘quite a lot’ or ‘a great deal’ of improvement. (1)

For a Digital ID scheme to work it needs to be easy to authenticate and trusted by consumers. We are currently living in a world where consumers are more inclined to trust financial institutions with their data than the government itself. A recent survey by nCipher Security suggested consumers trust banks more than any other organisation when it comes to data privacy and security. (2)

If a Digital ID scheme is to be implemented, it needs to be driven by the private sector, as opposed to the Government, to reflect consumer confidence and ensure adoption on a national scale.

PSD2 and SCA provides a great opportunity for the financial services sector to work together and begin to create a national digital identity.

It is inevitable that a Digital ID scheme will happen anyway and the data suggests that banks are best placed to create a scheme that provides positive customer experiences whilst ensuring data privacy and security standards are upheld.

The alternative is ominous. Customers are already using versions of Digital ID to verify their Apple and Facebook accounts and the transition to a Digital ID scheme to benefit the customer is already happening. The question remains – where are consumers going to place their trust?

This article was published in issue 10 of Connect Magazine from Synectics Solutions. To download the full copy visit: www.synectics-solutions.com/our-thinking/details/connect-edition-10-is-vulnerability-a-much-wider-problem-for-uk-financial-services

References

1. https://www.hansardsociety.org.uk/publications reports/audit-of-political-engagement-16
2. https://www.nciphersecurity.co.uk/about-us/newsroom/news-releases/ncipher-survey-reveals-americans-trust-banks-most-their-personal

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Leading Technology Providers Trailblaze New Digital ID Technology to Fight Financial Crime


Synectics Solutions has partnered with the digital identity platform Yoti to leverage advanced identity verification technology and enhance customer onboarding for its clients. The partnership will help tackle identity fraud and prevent bad actors from accessing and using financial services to commit serious crimes.

Synectics will utilise Yoti Doc Scan to digitally transform the customer experience – offering individuals a simple, private and secure way of proving their identity for KYC when applying for financial services.

The innovative move will provide Synectics’ clients with the ability to:

● Verify the identity of end-customers to a high level of assurance in the UK or over 175 nationalities using government-approved documents including passports, driving licenses, and national ID cards.
● Allow consumers to prove who they are remotely and securely, globally.
● Streamline the approach to customer onboarding and customer due diligence.
● Reduce user journey friction and deliver products and services faster than before.
● Enhance regulatory compliance through a best-in-class technology solution.

As new digital technologies disrupt markets, complex organizations need to move from traditional information management approaches to modern solutions if they want to remain secure and competitive.

For over 27 years Synectics Solutions has been at the forefront of developing leading-edge, data driven solutions for its clients, to help them create effective risk management systems and reduce their losses to fraud and other financial crime. Synectics’ clients have saved over £4.8 billion collectively through the use of these market leading link analysis, fraud prevention and predictive analysis solutions – National SIRA, Orion and Precision.

Yoti provides global coverage for businesses through being able to authenticate government-issued ID documents from 175 countries. It uses cutting edge AI to determine that a person is real, through a fast and simple liveness test, and that they are the person who they claim to be through matching their face to the presented ID document. This can offer significant benefits to many regulated firms who still require customers to present certified paper copy proof of identity documents over the counter.

Russell Mackintosh, Head of Partnerships at Synectics Solutions said: “We’re delighted to announce this partnership with Yoti as it further demonstrates our recognition that improving methods of authenticating and identifying genuine customers lies at the heart of addressing issues of fraud and financial crime for our clients.

“As a company we’re committed to continually investing in the services we offer and Yoti’s Doc Scan provides access to the leading edge ID&V technology to help our clients improve their ability to authenticate genuine customers faster and more effectively.”

Gareth Narinesingh, Commercial Director – Financial Services at Yoti said: “Our partnership with Synectics Solutions is a key proposition for UK regulated financial services. Verified identities delivered through our Yoti Doc Scan platform compliments best-in-class data services provided by Synectics Solutions. Financial services clients can now look to an end-to-end solution for onboarding new customers or remediating existing customer files, through a comprehensive digital journey. This will lead to better and quicker customer outcomes for good actors, whilst employing much tighter controls around keeping out bad actors. This will be good news for both compliance officers and heads of retail banking and consumer finance businesses.”

For more information go to www.yoti.com or visit the app store on iOS and Android phones.

About Yoti

Founded in 2014, Yoti is a global technology company on a mission to become the world’s trusted identity platform. Our free digital identity app is the new, safer way to prove your age on nights out, check out faster with age restricted items at supermarkets and save time and money proving your identity to businesses. It brings safer connections with the people you meet online as well as enabling secure website login with your biometrics instead of remembering passwords. All personal details are secured with 256-bit encryption and Yoti promotes a data minimisation approach. For more information, visit www.yoti.com

About Synectics Solutions

Synectics Solutions is a pioneering data solutions and software development firm which has been providing cutting-edge software products to clients across the finance, insurance, automotive, public sector, and private sectors for over 27 years. The company is focused on fighting crime and protecting organisations against fraud and financial crime. For more information visit www.synectics-solutions.com

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Digital Clarity and Synergy SKY announce marketing partnership

Award-winning digital agency, Digital Clarity has announced an online marketing partnership with Synergy SKY, a Norwegian based company that develops and markets software platforms making it easier for users and administrators to manage all meetings and video conferences.

Vemun Waksvik, Head of Marketing at Synergy SKY said, “Synergy SKY is on an upward trajectory. In the last quarter to August 2019 we had an uplift of 20% in revenue, more than any other quarter and we aim to double the revenue, compared to last year”.

He added, “We are aware that digital plays a large part in the discovery process and we were searching for a company that could meet our ambitions and help us reach these business buyers and influencers. After some searching, Digital Clarity was the right fit”.

Recently attending the Gartner Symposium in Barcelona and trademarked by Gartner as The World’s Most Important Gathering of CIOs and IT Executives (TM), Synergy SKY launched Synergy of Things (SoT), a unique ‘one-stop shop’ that allows administrators and attendees of business meetings to utilise existing technology infrastructure to intelligently host, analyse and manage meetings, thus creating efficiencies and eliminating wastage – a major impact in today’s business environment.

Speaking on the partnership, Rachel Mepham, Head of Digital at Digital Clarity said, “Recently, our company has gained vast experience in digital marketing to help B2B IT and Software vendors make the most of the digital economy, especially those looking to target medium to enterprise customers. Synergy SKY was looking for digital marketing expertise to help them grow their business”.

She added, “In a competitive market, combining strong content with a measurable digital customer acquisition strategy is key, especially when you are conveying complex solutions in an easy to understand way. By doing this, we have helped clients in this sector, increase enterprise sales by 48%”.

About Synergy SKY

Synergy SKY is a provider of video communication and unified collaboration services.

Synergy SKY supports Polycom Click-to-Join and Cisco One-Button-to-Push in Skype for Business meetings.

Synergy SKY was founded in 2008 with headquarters in Oslo, Norway.

About Synergy of Things (SoT)

Synergy of Things is a software solution from Synergy SKY that extracts data from sensors, behaviour and your calendar to make all meetings more efficient.

Making use of the smart sensors in Cisco Webex Room Series and third-party sensors for all other meeting rooms to achieve smarter utilisation of meeting resources, through features such as no-show detection and booking vs actual usage reports.

With Synergy of Things, the user can apply the exact same method to schedule all meetings – with or without video – in Outlook / Google Calendar without any plug-in or new workflow.

About Digital Clarity

Digital Clarity is a recognised leader in the field of Digital Marketing that encompasses Paid Search (PPC), Search Engine Optimisation (SEO), Social Media and Analytics.

The agency provides exceptional service and results. Digital Clarity was previously shortlisted for Digital Business of the Year, Best Use of Search for B2B at the UK Search Awards, and won the Best Evaluation Strategy category at the Digital Impact Awards.

Digital Clarity is a Google Premier Partner.

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Meet Lyfetymes, the All-In-One Digital Party Planning Platform shaking up the $400B Events Market


LYFETYMES, a party planning platform which makes it easier for anyone to plan and host a party- from family gatherings to VIP parties – is here to disrupt the multi-billion dollar party planning industry and puts it on the cutting edge of the digital platform.

“Our goal is to make Millions of Memories. LYFETYMES is your All-In-One Digital Party and Celebration Planner; you can plan all your celebrations in one experience and end-to-end,” says Katie Cunningham, founder and CEO of LYFETYMES. “It’s great for Birthday Parties, Baby Showers, Bridal Showers, Holiday’s, Graduation Parties, or Any Occasion. We take the stress out of planning, allowing you to spend more time celebrating and making memories. You can start planning a party or collaborating with Co-Hosts in 30 seconds from your couch in your pajamas.”

Deciding to step away from her career as Vice President in Mortgage Finance for several Fortune 100 Companies, Katie Cunningham was inspired to develop a business that empowers the people and families that she loves the most with a party planning platform.

After a decade of spending time in Mortgage Finance at Citi and a few other Fortune 100 Companies – Katie found it difficult to balance the responsibilities of the Corporate World and being a mother who could be there to celebrate all the memories and life events of her loved ones. The time she had at home when she wasn’t being whisked away from city to city, she was in charge of planning many life events for her family and friends, from Birthdays, Baby Showers to Funerals. Frustrated at the lack of tools and options to help her manage the chaos after trying service and app that was available – she decided to leave the Corporate World and build something she knew could change the lives of millions of people experiencing the same frustrations as her.

“Our users can create a sharable Party Website in a click via Text, Email, Facebook to share details with guests in a click, get instant RSVPs, verify who’s attending, venue mapping and even send a note back to the host and even personalize your URL We also are the only planning site where you can personalize your party website with photo AND video now.” says Katie.

Every pain point and frustration that she felt over the years being Planner-in-Chief of dozens of events, she’s built as a solution into LYFETYMES. Rather than being exclusive to any one type of party or celebration, LYFETYMES aims to be inclusive of all different types of events spreading across all cultures by building tools that empower planners to easily plan, invite, collaborate, and share memories.

“LYFETYMES takes the stress out of planning, allowing you to spend more time celebrating and making memories” – as Katie puts it.

LYFETYMES has experienced massive early traction and engagement. Thousands of people have signed up on their platform, and have invited tens of thousands of guests over the last 30 days, with an unheard of 60% engagement rate on the platform.

Clearly many people resonate with the message of LYFETYMES and what it aims to do to help people plan events more easily.

Katie announced that she is fundraising for LYFETYMES through Wefunder – an online fundraising and investment platform that crowdsources funding starting November 10, 2019. She intends on expanding the platform’s features and functionality and to skyrocket growth based on the early traction she’s received.

“LYFETYMES has been very successful on Pinterest, where people go to begin ideation of parties has 15MM impressions and 350K engagements in the last 90 days with no marketing spend,” says Katie. “Now that we’ve validated our business model and demand, we’re ready to scale to the next level”

People who are interested in learning more about LYFETYMES fundraising should visit Wefunder where you can invest as little as $100 to be a part of their journey.  This story was produced by Content Engine, the Content Marketing Automation Platform that
will craft clear, precise, and powerful Content for your business

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