Low-Cost Airline easyJet Soars to New Records

British low-cost airline easyJet was established in 1995. Since then, the airline has dedicated its offerings to help travellers and passengers cut costs in their travel plans. According to the company’s latest report, easyJet announced a significant reduction in losses for the six months, with a pre-tax loss expected to range between £340 and £360 million, marking an increase of more than £50 million from 2023. The low-cost airline attributed these positive results to increasing capacity to meet higher demand and investing in making operations more efficient.

Despite higher fuel prices, the company has successfully kept costs relatively stable. The company also expects the positive results to lead to a steady increase in bookings for summer 2024. easyJet bookings for the summer are already 70% sold.

Johan Lundgren, chief executive officer of easyJet, also commented on the company’s further enhancement of its network by launching new bases in Alicante and Birmingham, allowing flexibility for more passengers across Europe. Lundgren has also stated that they expect the company to be one of the fastest-growing major airlines in Europe in the future.

easyJet’s offerings

In terms of low-cost airlines, easyJet has long established its presence in the UK and Europe. Similar to fellow low-cost airline Ryanair, easyJet employs various cost-cutting measures to allow affordable travel. This includes not selling connecting flights and not providing complimentary snacks on board. Instead, the company focuses on high aircraft utilisation, quick turnaround times, and including additional charges for flight extras such as priority boarding, holding baggage, and onboard food.

On the company’s official website, easyJet also offers a low-fare finder for passengers to easily find and schedule cheap flights to various destinations worldwide, from Albania to Turkey. easyJet also has a built-in flights timetable page to help travellers plan out holiday routes at the most affordable rate possible. Additionally, passengers can opt for an easyJet Plus Membership, where they pay one upfront cost for a whole year of benefits, including a large cabin bag for every flight, selecting plane seats, and special discounts for in-flight purchases. Passengers can also benefit from easyJet’s Price Promise offering and other perks.

Beyond low-fare flights, easyJet also offers holiday deals such as beach holidays and cheap city breaks in beautiful destinations, such as Mykonos or Amsterdam. Aside from cheap flights, these packages also include hotels, 23 kg of luggage, and potential airport transfers.

Another benefit of flying with easyJet is its continuous expansion in terms of airports and destinations. Most recently, the company announced new flights taking off from Edinburgh to destinations like Egypt, Bordeaux, and Lapland. The airline also recently added a ninth aircraft to meet growing passenger demand. The new flights are set to allow passengers flights to Hurghada in Egypt, Rome Fiumicino, Rovaniemi in Lapland and Bordeaux. easyJet has also introduced six new routes from Scotland, including Lisbon and Porto from Glasgow.

easyJet and philanthropy

Aside from its generous business model, easyJet is also active in its philanthropy. Led by founder Sir Stelios Haji-Ioannou — also patron of The Stelios Philanthropic Foundation — easyJet has engaged in numerous philanthropic initiatives over the years.

In a recent post, we highlighted young entrepreneur Jon Hill who was awarded a major investment from The Stelios Philanthropic Foundation and Leonard Cheshire. Awarded during The Stelios Awards for Disabled Entrepreneurs 2023, the award aims to foster innovation among disabled entrepreneurs, empowering them to overcome obstacles and establish thriving businesses. Hill’s company, JACK RYAN, has become one of the six gold-standard agencies in the UK, earning significant partnerships with industry giants like Google and Meta.

easyJet is also no stranger to charity flights, where charities receive proceeds from flights to raise funds for their causes. The British low-cost airline offered one such charity flight to the Northern Lights in February 2023. The initiative was in collaboration with the charity, Aerobility, to help disabled flyers. The memorable flight gave passengers a unique experience of seeing the famed Northern Lights from 30,000 feet.

Credit: Barcex under license CC BY-SA 2.5 No changes were made to the image.

Young Entrepreneur Overcomes Mental Health Disability and Achieves Investment and Award from Sir Stelios, Founder of EasyJet

Leonard Cheshire, in collaboration with the Stelios Philanthropic Foundation, is thrilled to announce the winners of The Stelios Awards for Disabled Entrepreneurs 2023. This prestigious event celebrated the extraordinary achievements of disabled individuals in the world of entrepreneurship. The awards aim to foster innovation among disabled entrepreneurs, empowering them to overcome obstacles and establish thriving businesses.
Among the distinguished winners is Jon Hill, a remarkable 21-year-old university student from Glasgow, who secured a major investment. Despite facing numerous challenges due to his disability, Jon’s company, JACK RYAN, has become one of the six gold standard agencies in the UK, garnering valuable partnerships with industry giants like Google and Meta. In the past year alone, JACK RYAN has achieved an astounding five-fold growth and is targeting £60 million in government contracts.
Jon’s entrepreneurial journey began during his time at university when he faced the daunting diagnosis of Bipolar disorder, fearing that he would be left behind. Determined to defy the odds, he established JACK RYAN, a business that not only defied expectations but also created a positive impact on society. Today, the company boasts offices in Glasgow’s vibrant west end and employs nine talented individuals across Glasgow and London.
The recognition and investment received by Jon Hill serve as a testament to his exceptional vision, resilience, and dedication to his craft. His story stands as an inspiration to aspiring entrepreneurs, particularly those facing disabilities, proving that with determination and perseverance, anything is possible.
Sir Stelios Haji-Ioannou, the esteemed founder of EasyJet and patron of The Stelios Philanthropic Foundation, expressed his admiration for Jon’s achievements. Sir Stelios has branded 21-year-old Jon Hill as a ‘Marketing Genius’ at the awards ceremony held in London on 18th May 2023.

JACK RYAN is one of the UK’s fastest growing full service agencies with teams across Glasgow and London. The company sees itself as a partner for brands and works to unlock greater performance through a reinvention of media planning, buying and activation. You can find out more about JACK RYAN at https://WeAreJACKRYAN.com

About Leonard Cheshire:
Leonard Cheshire is an international charity working to support disabled individuals to live, learn, and work as independently as they choose. With over 70 years of experience, Leonard Cheshire strives to create a society where every person with a disability can achieve their full potential.
About the Stelios Philanthropic Foundation:
The Stelios Philanthropic Foundation is a charitable organization founded by Sir Stelios Haji-Ioannou, the renowned entrepreneur and philanthropist. The foundation supports a wide range of initiatives and projects aimed at making a positive difference in the lives of people with disabilities.


Award winning full service agency based in Glasgow. To be at the forefront of tomorrow’s business landscape, you require a partner that not only comprehends your vision but also dares to defy the status quo, enabling your business to evolve and adapt swiftly.
Our people boast over a century of collective media innovation experience spanning numerous sectors. Our journey with clients ranges from strategy development to comprehensive media reinvention. We take pride in facilitating transformational shifts that are durable, quantifiable, and in harmony with our clients’ strategic goals.
Our methodology is distinctive, merging a knowledge of the latest media technologies with a client-first mindset. We join forces with clients as a partner to comprehend their unique difficulties and co-develop answers. This collaborative approach ultimately yields heightened performance, expedited growth, and genuine additional value.
We are guided by insights, energised by technology, and inspired by individuals.
Let’s shape the future, side by side.