Landing pages are the backbone of high performing marketing campaigns. Whether you’re launching a product, running ads, or collecting leads, having a dedicated page focused on one goal can significantly improve conversions. The good news? You don’t need to hire a developer to get started. The best free landing page builders give you the power to design, launch, and optimize pages, all without touching a single line of code.
In this guide, we’ll review the 7 best free landing page builders for 2025, covering their key features, free plan limitations, and who they’re best suited for.
What to Look for in the Best Free Landing Page Builders
When comparing tools, focus on these must-have features:
- Drag-and-drop editor for quick customization without coding.
- Responsive design so your landing page looks great on all devices.
- Conversion-focused templates for faster launches.
- Integrations with your CRM, email marketing, and analytics tools.
- Free plan flexibility, look for tools that allow enough publishing and traffic to be useful.
7 Best Free Landing Page Builders in 2025
1. Unbounce
Unbounce is one of the most recognized names in the landing page space. Its drag-and-drop builder and AI powered Smart Copy make creating high converting pages easier for marketers. You can run A/B tests and use dynamic text replacement to match ad copy with landing page content.
Free option: Unbounce doesn’t have a permanently free plan, but it offers a 14 day free trial with full feature access. This is great for testing campaigns before committing.
Best for: Marketers focused on A/B testing and optimization.
2. involve.me
involve.me is an outstanding AI-powered software-as-a-service (SaaS) platform that empowers anyone to create beautiful, interactive sales & marketing funnels that truly engage, qualify, and convert leads. Its funnels seamlessly combine quizzes, forms, surveys, and calculators into smooth, multi-step experiences that visitors actually enjoy.
Unlike standard landing page builders, involve.me delivers personalized, high-converting flows that make every interaction feel relevant. With built-in lead scoring, powerful conditional logic, and effortless CRM integrations, it helps businesses capture more leads, boost conversions, and grow faster, all without any coding.
The free plan is generous, letting you run up to 3 projects with 100 submissions per month, making it ideal for startups and small businesses. If you want the best combination of design freedom, lead qualification, and user engagement, involve.me is a must-try.
3. Leadpages
Leadpages offers a simple, beginner-friendly editor with hundreds of mobile responsive templates. It integrates with most CRMs and email platforms, making it a good choice for small businesses looking to start quickly.
Free option: Leadpages offers a 14 day free trial. You can build unlimited pages and pop-ups during the trial to see if it fits your workflow.
Best for: Entrepreneurs and small businesses that need quick setup.
4. Instapage
Instapage is known for its premium design flexibility and robust analytics. It’s geared toward marketers running high-budget campaigns where every pixel matters.
Free option: Instapage offers a 14-day free trial with access to its drag-and-drop builder, analytics, and integrations.
Best for: Agencies and businesses needing deep customization and collaboration tools.
5. HubSpot Landing Pages
HubSpot’s landing page tool is part of its free CRM, making it an attractive choice for businesses already using HubSpot for marketing automation. You can build pages, capture leads, and trigger email workflows all in one place.
Free option: Fully free within HubSpot’s CRM suite, but with limited template customization compared to premium builders.
Best for: Companies wanting an all-in-one CRM and marketing solution.
6. Elementor (WordPress)
Elementor is the most popular page builder plugin for WordPress, offering a visual editor with drag-and-drop elements. It’s ideal if your site already runs on WordPress and you want to add landing pages without switching platforms.
Free option: The free plugin includes dozens of widgets and templates, but advanced features like form integrations require Pro.
Best for: WordPress site owners seeking more design control.
7. MailerLite (Landing Pages)
MailerLite combines email marketing with a simple landing page builder. You can use it to create signup pages and connect them directly to your email campaigns.
Free option: The free plan includes up to 10 landing pages and 1,000 subscribers.
Best for: Businesses prioritizing email list growth.
How to Choose the Best Free Landing Page Builder for Your Business
When deciding, think about:
- Goal: Lead generation, sales, or engagement?
- Integration needs: Do you need it to connect with a CRM, email, or payment system?
- Content style: Static or interactive? (involve.me is ideal if you want interactive, personalized experiences).
Conclusion
The best free landing page builders let you launch professional-looking pages without design or coding skills. While tools like Unbounce, Leadpages, and HubSpot are solid choices, involve.me stands out for going beyond static pages, offering AI-driven, multi-step funnels that actually engage, qualify, and convert visitors into leads.