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New Biometric Research Reveals the Perfect Business Card Design


• Four in ten UK adults (40%) have had their perception of a business or company negatively impacted by the quality and/or design of a business card alone, new research reveals.
• Biometric analysis (using eye tracking, heart rate monitoring, and 1-100 dial rate scoring) reveals what overall designs, and fonts/colours are favoured most.
• One in three (31%) say a no-frills design with only essential information was always their preference
• Further information can be found here.

Four in ten UK adults (40%) have had their perception of a business or company negatively impacted by the quality and/or design of a business card alone, new research reveals.

The study with 2,000 people1, undertaken by online printing specialists, instantprint, showed just how impactful a bad design can be; sparking further investigation into what we consider to be a good design.

Following the initial nationwide poll, instantprint conducted in-depth biometric analysis2 with seven business card variations across ten industries (70 cards in total). Users had their eyes tracked (heatmapping and pupil dilation) and heart rates monitored as they looked over each business card; revealing what grabbed their attention first, what got their heart rates going, and which designs interested them the most overall.

So, what makes the perfect business card design?
1. Colour: Yellow and white are the most appealing colours for the background of a business card, according to the biometric analysis. Strong primary blues and green were also popular accent colour option across the board.
2. Text: All copy should be easy-to-read and evenly spaced, with black or white text colour most appealing. Classic fonts were consistently more popular than modern typefaces.
3. Logo: Users showed a preference for simple and representative logos that took up no more than 25% of the total business card space.

Overall, the findings outlined a tendency towards simplicity over more unique and statement designs.

This was again reinforced in instantprint’s poll, with traditional card layouts with logos/fonts/colours that accurately represent a business’ services favoured by nearly half (45%) of all respondents, and one in three (31%) saying a no-frills design with only essential information was always their preference.

Jon Constantine-Smith, Head of instantprint, commented on the findings:
“It is fascinating to see just how much impact the design of a business card can have on the perception of a business, but also how opinions do vary between industries, generations and genders.
“Driving new customers can be challenging for any business, so turning someone off when you hand a card over is of course something to avoid!
“When it comes to the design of your business stationery, it can be tricky to get it right, but considering your audience, and following the advice laid out by this research – keeping it simple and representative of your services – is a great starting point.”

For more findings from instantprint’s business card research, including a video showing the full biometric testing process, please visit: https://www.instantprint.co.uk/printspiration/print-design-tips/the-science-of-creating-the-perfect-business-card

Methodology
1. Survey of 2,000 adults.

2. Biometric analysis using Gazepoint testing equipment, connected to a PC. This was conducted in November 2019. We set up an eye tracking camera, biometrics dial and heart rate monitor with a PC. The test itself involved using seven business card design variations across ten different industries (70 in total). Once the equipment was set up, it was time to start recording results. We invited a selection of people to undertake the test to ensure the insight was representative of a broad demographic. Each person had to sit directly in front of the GP3 eye tracking camera so the camera could focus on the individual’s pupils using infrared. Each user placed his or her index fingers in the heart rate monitor and placed their other hand on the 0-100% dial, to rate how they felt about each design. Before the test could begin, we calibrated the eye tracking camera for each user to ensure that their eyes were being accurately tracked. Once the calibration was complete, the user was then allowed to begin the test which took around 5 minutes. When all tests were complete, we exported the data and footage to analyse the results.

About instantprint

Founded in 2009, instantprint is an online printing company, made up of a friendly bunch of talented individuals with a hunger to help their customers reach their customers in the best way. With print that makes them look amazing. And helps their business to flourish. Making them so much more than a printing company.

instantprint are proud to offer sustainable print services, using the greenest possible paper options available, and on top of this they are FSC certified. The company are also ISO certified, and all of their packaging (even the plastic!) is recyclable. They pride themselves on their partnerships with several waste management companies, which means they recycle 97% of all their waste.

instantprint recently announced plans of their 2020 expansion. The printing firm will increase their total footprint by 45% to 145,000 sq. ft paving the way for its continual growth.

instantprint was named the national winner of the 2019 Customer and Market Engagement at the European Business Awards.

instantprint specialises in 24-hour flyer and leaflets, business cards, posters and stationery. Thanks to a recent 3.25m investment, the printing giant is now able to produce and deliver stapled booklets within two working days.

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ESF identifies the best research proposals for funding on behalf of the Research Foundation–Flanders


Between December 2018 and August 2019, the European Science Foundation (ESF) – Science Connect provided to the Research Foundation Flanders (FWO) with almost 5000 validated evaluations for research proposals, spanning all domains of research. All evaluation reports put together, would represent a book of 11,000 pages. This is ESF’s largest grant evaluation campaign to date.

With a budget of 350 million euros (2018) available for research in science, engineering, and the humanities, the Flemish public research funding organisation needed to secure the allocation of its resources to the most promising projects in a timely, transparent and independent manner. Thus, it entrusted to ESF the evaluation of its 2,438 proposals concerning two funding schemes: junior and senior Postodoctoral Fellowships and Research Projects.

With a track record of nearly 10,000 research projects and fellowships evaluated across 66 competitive calls that are implemented by international programmes, philanthropies or national funding organisations since 2016 (including the AXA Research Fund, University of Bordeaux, Grand Est Region et al.), ESF has become a major actor in providing independent scientific assessments.

For the 2018-2019 FWO campaign, ESF staff addressed thousands of invitations to matching experts, securing the final involvement of more than 4,000 reviewers (two expert reviewers appointed per application). The expert reviewers provided an informed opinion on the scientific merit of the applications and research projects, in the form of assessment reports which were provided to FWO’s disciplinary expert panels responsible for the selection of the best applications for funding. Throughout the process, ESF ensured that quality standards and ethical guidelines were respected, especially in managing conflicts of interest, ensuring confidentiality and monitoring the quality of the output produced.

Thanks to this partnership, FWO gains access to a wide range of international experts, benefits from an efficient and transparent online scientific evaluation platform and receives high-quality outputs directly transferable to applicants. At the same time, ESF expands its network of partners with top research organisations while continuously improving its scientific assessment process.

After the conclusion of the evaluation, Hans Willems, secretary-general of FWO, declared: “FWO is pleased with the services ESF can deliver for the search and assignment of external reviewers. These should be experts of excellent standing and ESF has managed so far to ensure they were engaged and wrote reviews that were indeed very appreciated by our review panels. Flexible and trustworthy partners like ESF are crucial for organisations like FWO that have to respond to the high expectations of the scientific community”.

Commenting on the partnership with FWO, Nicolas Walter, ESF Chief Executive stated: “ESF has been fully mobilised and committed to provide a very strong basis for FWO’s funding decision. I am very proud of what our staff and community of experts have been achieving through this partnership. I am very much looking forward the 2019-2020 calls”.

European Science Foundation (ESF) – Science Connect: The European Science Foundation (ESF) is a non-profit organisation committed to promoting the highest quality science in Europe to drive progress in research and innovation. ESF operates in the EU and wider European environment and collaborates with major scientific stakeholders.

With over 45 years’ experience in all areas of research, ESF works closely with its members and partners sharing its expertise and establishing diverse partnership opportunities to support scientific decision-making.

It currently hosts five Expert Boards and societies (CRAF: Radio-astronomy frequencies, NUPECC: Nuclear physics, ESSC: Space sciences, the Europlanet Society, and the European Astrobiology Institute. ESF’s Community of Experts plays a vital role in sustaining scientific collaboration and supporting excellence in grant and programmatic evaluation. Today it comprises over 8,000 key experts in all scientific disciplines.

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New Opportunities for Engaging Staff in Manufacturing Sector, according to new Data by TTi Research

As automation in the Manufacturing sector boosts production, staff are embracing the benefits – with more independence and efficiency their requirements are changing, according to the latest Employee Engagement Benchmark report from TTi Research.

Flexibility and new challenges are becoming increasingly important to staff in the UK’s Manufacturing sector, although the sector scores lowest of the 11 surveyed (jointly with Automotive) for employee engagement (7.8/10), and lowest overall for job satisfaction (7.4/10).

TTi Research’s latest data from their ongoing multisector employee benchmarking research shows that the main driver for high job satisfaction and engagement in the sector remains unchanged since the start of the study: ‘Understanding what is required from you’ consistently scored as the top engagement factor in the sector, with its latest score being 8.5/10.

However, as the benchmarking has progressed, other trends in Manufacturing employee engagement priorities have emerged, revealing that other attributes are becoming more important for Manufacturing workers as roles evolve to accommodate new technologies and practices.

Manufacturing employees were asked to score a range of engagement attributes according to how satisfied they were in their current role [Fig.1].

Glyn Luckett, Commercial Director at TTi Research, explained:

“Historically, the Manufacturing sector has experienced consistently low staff expectations surrounding ‘Flexibility in your role’. This is largely due to the fixed work patterns commonly associated with mass production processes.

“These latest results suggest that staff are now placing greater value on employers offering more flexible and accommodating work patterns. The survey also shows a surge in ‘Being encouraged to take on new challenges’, which hints at how technology is impacting the sector, as firms move to up-skill their workforce in line with the move towards more robotic and automated production systems.”

Other emerging attributes which hint at the effects of automation on employee engagement and priorities include ‘Being empowered to make decisions’, which now scores highest in the Manufacturing sector (8.6/10).

Glyn Luckett added:

“Automation allows employees to work increasingly independently, and smarter, in less time, while also supporting cost effectiveness and providing a boost to production. The impact of new technologies on the manufacturing workforce can also be linked to high score given to ‘Flexibility in your role’ (8.2), as well as the increase in engagement score given to ‘Training to do your job well’ (8.0)”

In its analysis of the data from the Employee Benchmarking Survey, TTi Research uses in-depth analysis of verbatim employee comments, providing researchers with a greater understanding of Manufacturing employees’ priorities, motivators, and what the specific pain points are in their working environment.

The data is derived from monthly online surveys of employees from different organisations within each sector, which also allows TTi Research to identify which Manufacturing companies have the most (and least) engaged employees, and how the sector as a whole measures up against other industries.

For more information about TTi Research and its multi-sector Benchmarking Surveys, or to commission your own report, contact TTi Research.

Fig. 1: What Manufacturing Employees Expect from their Employers

About TTi Research:

TTi Research, a Division of GP Strategies, is an accredited Market Research Society (MRS) Company Partner and leading UK-based market research agency, specialising in helping brands world-wide achieve their goals through high quality customer, employee and stakeholder research.

TTi Research has been delivering respected market intelligence for more than 30 years for private and public sector organisations across a vast range of industries and are the market research partner of choice for organisations including Haymarket, Northern Gas Networks, Jaguar Land Rover, Radian, Skanska, Honda and more.

What we do
• Customer and Consumer Satisfaction Research
• Employee and Employee Engagement Research
• Stakeholder Research
• Channel and Partner Opinion Research

About the TTi Research Benchmarking Survey

The TTi Global Research UK Satisfaction Benchmark survey delivers unique insight into the quality of employee satisfaction and engagement across 11 industry sectors. Data is derived from a monthly online survey of employees from different organisations asking questions about their job satisfaction and engagement. This extract focusses on the six months of data captured between December 2018 and 31st May 2019 from the Manufacturing sector.

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TTI Global Research Logo
Glyn Luckett

Original Source PRFire.com