Achieving Website Success

A web design agency that offers professional website design services will help your online business to be a success.

Most people know that in this modern age, you need a website to be successful. However, what people are less aware of is how to make their website work for their business and increase customers and revenue. This is where an expert digital agency can help.

They are experts in building, running and maintaining bespoke websites. Websites can be custom built, meaning if you have specific requirements, these can be catered for, or you can leave it to the experts.

They will also handle the marketing side of things, such as a SEO checker, boasting a set of tools that can help you to track your efforts so you are making continual improvements.

What makes a successful website?

There are several aspects that help to make a website successful. Aside from SEO and ensuring your site gets found, you also need to ensure that once your site has been clicked on, the user wants to stay there and make a purchase. Obviously, colours, fonts, imagery and sizing all play an important part in this, but there is a more complex theory too.

You need a digital agency that offers a complete service to make your website user-friendly and visually appealing. Research shows that when viewing a web page, the eye scans the page often in an F-shaped pattern. A creative web design agency will know how to design your website to ensure when a user views your site, the important parts stand out to increase the chance of a purchase being made.

Readers viewing your content will only allow only a few seconds before making an instant decision on whether they like what they see, or not. One of the reasons for choosing the best web design agency is that they understand how a user reads your site and will take advantage of this when creating it.

Experts suggest that users read the upper content in a horizontal manner, then scan down a bit and read horizontally along the middle part for a bit. 80% of a user’s time is spent viewing the top part of the page. This is where you need to grab the reader’s attention and make them want to stay on your page.

As you can see; there is an art to web design, and this is something a lot of people don’t understand when using free website builders and doing it themselves.

Your website needs to have a responsive design

Research shows that a significant number of Internet users, solely use their tablet or mobile phone to access the Internet, and this figure is increasing rapidly. A responsive web design agency that specialises in customising and building websites to be compatible with all mobile devices, is essential in ensuring you attract these mobile browsers.

If a user was to search for your products on a mobile device and your website wasn’t mobile-friendly, they are far less likely to remain on your site and make a purchase. With over half of the searches on the Internet taking place on a mobile device these days, this is a massive piece of the market to be missing out on.

Web design agencies can take care of this for you, either building your new website to be mobile responsive, or customising your existing website.

Another advantage of a responsive website is that it increases your positioning on search engines, such as Google and Bing. The reason for this is because search engine providers want the user to have a good Internet experience so they reward websites that are easy to navigate on any device.

Put simply, responsive web design allows a user to visit a site that automatically fits the screen size. It reduces the need to scroll widthways on your device or computer. This is vital because there is nothing more frustrating than trying to view a website on your mobile only to find that you can’t click on certain elements and the text is difficult to read.

So there you have it: some of the keys to website success. There’s no place for cutting corners!

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