If you take a look on the Internet, you will see that you have an abundance of hospitality marketing companies to choose from. Don’t make the mistake of going for the first or the cheapest business you lay your eyes on. Instead, use the following questions to help you make up your mind.
The first thing you should do is ask the company about their level of experience in the industry. You want to be confident that they have provided hotel Internet marketing services for many hotels time and time before. You certainly don’t want to be someone’s practice project. It is also worth asking the company if they can provide you with some case studies, so you can see their work in action. You will be able to see how their marketing efforts have improved a company’s performance, and this will fill you with confidence if you are impressed with the results. In addition to this, ask the company how their hotel marketing efforts are going to deliver real results. At the end of the day, we all want more bookings, more sales and higher profit levels, and the marketing company should help you to achieve this. They may increase your traffic levels, but how are they going to turn these visitors into paying customers? Finally, ask the company to provide you with reviews that have been left by some of their previous customers, as this is the best way to get an honest insight into the service you are likely to experience.
Social Media Marketing Tips
All hotels need to have an effective social media presence, as this gives them the opportunity to engage with customers, enhance their brand image and make more bookings. Read this guide on how to create an epic social media strategy for your new website as a starting point. Keeping that in mind, read on for some top tips regarding social media marketing for hotels.
When it comes to social media hotel marketing, producing content that is engaging, exciting, informative and, most importantly, makes people want to share it is imperative. Here are some ideas; travel tips, fun facts about your destination, news stories about the area, top ‘ten’ lists, client stories, humorous stories, charity involvement and local recommendations from your staff. One of the best ways to maximize your social media exposure is through competitions. Run a contest that requires people to like/favourite, share/retweet and comment on the post to enter. By doing this, they will effectively be advertising your business to everyone they are connected with on their social media accounts, and this can be an extremely powerful way of reaching even more people. Aside from this, you should use social media to engage with your customers, whether you are answering their questions, dealing with complaints or engaging in general chit-chat about your hotel or the location it is based in. You should also share professional photographs of your hotel while offering special discounts and coupon codes is a great way to encourage more bookings. All in all, a lot of business owners still mistakenly believe that all they need is an attractive hotel website design to succeed, but this is certainly not the case. You cannot afford to miss out on the power of social media marketing.