How much does SEO Cost in the UK?

Businesses who would like to expand themselves or increase their market share will, at some point, start to wonder about whether it is beneficial for them to invest in SEO packages or not. Search Engine Optimization, or SEO, is a great way of enhancing your website.  This, in turn, will boost the traffic and views you get on your website and help it climb up on to the top of search engine results (such as Yahoo, Google, etc.). SEO provides you with the opportunity to fully establish your brand name and increase revenues.

The question lies in what type of SEO package a firm should invest in. Different niche packages have different prices, and the one that is best suitable for the type of company you run should be selected. Since this isn’t a one size fits all type of service, it can be a bit difficult to figure out whether you are getting value for your money or not.

However, given the importance SEO has, not many firms care to utilize it. In fact, according to a survey that was carried out in 2017, it was reported that 54% of small businesses that were part of the survey did not care to have a budget for SEO at all. With more than 3.6billion searches on Google alone, it is key that firms utilize SEO to give further growth opportunities to their business.

This guide will help you navigate through the cost structure of SEO and how to optimize the right one dor your business, big or small.

General SEO Pricing in the UK

As mentioned above, an SEO package pricing will depend on the type of company, location, and niche. Most SEO packages are usually tailored to the type of business you run. There are three different types of SEO Pricing Structures: Hourly, Monthly, and per Project.

  • Hourly Rate: Mostly used by SEO freelancers, this type of rate mainly depends on the amount of time utilized to optimize and tailor your project.
  • Monthly Rate: SEO agencies or companies use this type of cost structure. There is a fixed price monthly, and services are offered to small or medium based projects wherein the projects will be tailored to SEO principles and will be worked upon continuously every month.
  • Per Project Rate: In a few rare cases, prices may solely depend on the project type. Details and matters regarding the period, scope, and goals are discussed between the provider and the business until an agreement is reached.

When it comes to SEO, there are 3 types, each of which has different varying prices. All the prices that are mentioned for these SEO categories in this article are monthly prices.

Cheap SEO ( price range of £50 – £1500 per month)

Mainly catering to smaller-scale businesses, cheap SEO helps new and small businesses define their marketing strategy. The prices can be as low as £50 and can go up to £1500, depending on the type of SEO agency you are acquiring for such services. Keep in mind that these prices are an estimate of average SEO pricing in the UK. Cheap SEO works well for businesses that may have a constrained budget for marketing, such as hairdressers or bakers, etc.

The prices for cheap SEO maybe low, but the work itself can be quite risky and may not be the best option available. Potential risks include unintentionally creating a negative image for your business. This happens when cheap SEO techniques are used, such as buying backlinks from private blogs. Google algorithm is so strict that it is impossible to get past it. In rare cases, when a site does slip past it, human reviewers can check the techniques used and may ‘blacklist’ sites utilizing cheap SEO techniques, resulting in a great loss of traffic for them.

Mid-Range SEO (price range £500 – £5000 per month)

This type of SEO caters to businesses that are already established in the market and is a decent way to optimize your marketing strategy. Costs can be as low as £500 and as high as £5000. It should be kept in mind that these prices are simply average estimates, and actual prices may depend from agency to agency. This type of SEO is more useful and reliable compared to cheap SEO.

This type of SEO works on tailoring and editing the site to fit SEO needs. Mid-Range SEO in the higher-priced section is an excellent way to build your marketing strategy. You can put out unique, interesting, and attention-grabbing content related to your website that will help generate more clicks.

PR, backlinks, and utilization of relevant keywords will help boost your site’s ranking on search engines.

High-End SEO (price range £5000+ per month)

High-end SEO works well for companies that are well established and already have a high amount of traffic on their website. This type of SEO is usually offered by large SEO agencies or digital marketing companies. High-End SEO mainly focuses on solving issues a website may be facing, such as Google penalties. Other problems, such as technical SEO difficulties, can also be solved.

The expertise and skills offered are quite decent for the price range, which can be more than £5000. Again, this is simply an estimate of the average prices offered by major SEO agencies. This plan may last for a year or maybe more. Only well-established eCommerce websites, ones that face high competition, are recommended to utilize this SEO in Essex plan.

It is of great importance to know the general costs and pricing system of SEO in the UK. This way, you can figure out what type of SEO your website requires, and how it can help your website improve traffic. Investing in SEO is crucial if you wish for your website to rank higher under search engine results.

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