Why Is Company Culture So Crucial to Success?

No matter if you’re back in the office or working remotely for the foreseeable future, you’ll know how important your company culture is to your team’s motivation, productivity and general day to day happiness. Whether your business operates within more traditional boundaries, or you use agile principles to keep your organisation running seamlessly, prioritising your corporate culture has a real impact at every level.

Purpose & Value

In a nutshell, businesses who prioritise their company culture help their employees enrich both their personal and professional lives. To do this, they offer their teams a clear set of values to work from, or even to live by. Taking the time to hone the real purpose behind your business is vital for a number of reasons. As well as binding your team together with a shared goal, a strong, value-driven purpose helps keep your employees better engaged with their daily workload. The more defined your values are, the better equipped your team will be to produce work that’s tailored to your company’s and your client’s exact specifications.

Value works both ways, too. If your employees feel as if they’re working towards a bigger cause, they are more likely to feel secure, settled and happy in their role.


Without the right motivation in place, your team’s productivity can quickly stall, with projects failing to reach deadlines. As well as the repercussions on your client retention levels and profit this can have, a lack of productivity can quickly cause resentment between colleagues.

To stop these issues from happening repeatedly, one way you can ensure your company culture makes productivity a priority is by implementing agile principles. By working closely with you as part of your team, agile consultancies like Fractal Systems help your team transform their working practices. Making communication an integral part of your culture with the help of agile principles ensures your team can keep ideas moving back and forth, and become as transparent, responsive and fluid as possible.


When your entire team is on the same page, your working processes and protocols become a lot more seamless. Your culture should provide a positive framework for your whole team to work from; no matter what your values and goals are, keeping things consistent means your team will always know what they can expect from their working day. Setting expectations in this way reflects the way you approach your clients, too, meaning both your internal and external relationships will be improved by a strong corporate culture.

A consistently positive working culture is also key to making sure your recruitment and staff retention processes run as smoothly as possible. As well as attracting those who are the best fit for your business, continuity helps ensure their onboarding process goes as smoothly as possible. You’ll both know what to expect from your day to day working life, and build a trusting relationship as a result.


Last but definitely not least, a strong team culture can dramatically affect your employees performance. It’s common knowledge that happy employees produce better results. Without the worry of distrust, poor employee relationships or management issues, your employees are more able to focus on their workloads, and often create higher quality pieces of work.

The stronger your team is, the more likely your business is to scale and grow. Rather than focusing solely on profit, companies that put the effort into creating a positive work environment will find that their teams are much more able to function productively. Although this might seem like a big initial investment, a strong company culture will eventually come to recreate itself as your team expands. As new recruits take on the motivations and productivity of your culture, they can bring in more profit seamlessly and smoothly by further sharing your company values with a wider number of potential clients and leads. This increases your return on investment dramatically, by helping every individual employee work effectively towards the wider goals of your organisation.

Ultimately, no matter how big or small your organisation is, putting your company culture first is one of the most effective ways you can build a business that will last. Focusing on your team’s happiness, motivation and overall wellbeing will make sure your team is fully equipped to take even the most unexpected of changes in the market fully in their stride.

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