Fast-growing life insurance broker appoints Chief Financial Officer

Fast-growing life insurance broker Protect Line has appointed Pedro Coimbra Fernandes as Chief Financial Officer.


Fernandes joins the Dorset-based company from London Stock Exchange-listed Hiscox, where he was Interim Chief Financial Officer of London Market and Hiscox Syndicates Limited.


He has held similar roles at a number of other organisations, most notably AIG (American International Group), where he covered various territories including the UK, Latin America, Middle East and North Africa. He has specific experience of working in the protection market globally.


Fernandes will work closely with Jo and David Brewer, the husband and wife team who founded Protect Line in 2010.


David Brewer, Co-founder and Director, said: “We are delighted to announce this key appointment to our business. Pedro comes with a wealth of knowledge and experience which we know will be invaluable in achieving our strategic growth objectives. We are looking forward to working with Pedro and helping take Protect Line to the next level.”


Jo Brewer, Co-founder and Director, said: “Pedro joins us at an important point in our growth plan. His pedigree of experience is rare to find the insurance space, let alone in the life insurance industry. We believe Pedro’s wealth of experience will help us build and refine our structure. His appointment gives us an opportunity to enhance our control of the business growth during this next phase.”


Pedro Coimbra Fernandes, Chief Financial Officer, added: “I’m delighted to have met David, Jo and some of the wider team already. After working for global PLCs in leadership roles, I wanted a new challenge. I’m impressed with what Jo and David have achieved at Protect Line already. The foundations of the business give me a great platform to help them achieve their growth plans.”


Protect Line, which is gearing up to become directly authorised with the Financial Conduct Authority (FCA) later this year, grew revenues by 13% last year to £20.4million, with its headcount now standing at 270.



Notes to editors


Protect Line is one of the UK’s fastest growing life insurance brokers. Established in 2010, the business was the result of pure passion and entrepreneurial drive, underpinned with a core focus on doing the right thing first time, every time. They have protected over 200,000 families with life insurance and protection products.


Their founders have a clear mission which is to protect as many UK families as possible, preventing financial hardship for loved ones left behind. They pride themselves on transparency and simplicity. Clients are provided with honest and impartial information as part of the fee-free service.


Their specialists are based in Bournemouth and London.


About Pedro Coimbra Fernandes


Fernandes has an MSc in International Finance, BA (Honours) in Economics and has studied Executive Leadership at Darden Business School and Said Business School, Oxford University.

Published on PRFIRE

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