UXPressia releases a customer journey mapping research report
UXPressia, a collaborative CX platform, has released the results of its research on customer journey mappers in a new report titled “Customer journey mapping research report 2020”. The research is based on 40 in-depth interviews and a global survey of 254 professionals.
“We were curious to find out what kind of maps journey mappers build depending on their background and how it affects their maps’ structure and content. We also wanted to learn how the maps are created and what happens to them when they are done,” says Anastasia Schebrova, CPO at UXPressia.
The report contains two scales journey mappers can be categorized into. It reveals assumptions, methods, and ideas that these people have about customer journey mapping based on their professional background, goals, and context.
The study goes deeper by defining five different behavioral profiles of journey mapping experts and reveals how these people work within their initiatives and in a team, how they do workshops, and presentations.
The research report also includes examples of journey maps that different types of journey mappers build.
Download the report for free: https://freebies.uxpressia.com/journey-mapping-study
UXPressia is an all-in-one cloud solution trusted by 200,000+ users from all over the world who use it to understand customer, user, and buyer experience, engage teams, and drive successful digital transformation. To learn more about UXPressia, and its services visit https://uxpressia.com/.