How to lower your bounce rate and generate more signups
Bounce rate is one of the KPIs to keep track of when running your digital marketing initiatives.
Your landing page boon rate is one of our most essential measurements if you are operating a lead-generating campaign. This is because you won’t record as many e-mail addresses as you should if your bounce rate is high.
So you need to know how to lower the bounce rate on your landing page.
What is the Bounce Rate of a Landing Page (and Why Is It Important)?
A bounce is defined as a visitor who visits one of your web pages and then departs without taking any action or going on to other pages.
As a result, a landing page bounce rate is the percentage of visitors that arrive on your landing page but do not convert.
For the sake of today’s discussion, a conversion is when someone accepts the offer on your landing page.
If 20 visitors visit your landing page but only 5 of them fill out the form, your bounce rate is 75%.
You can reduce your bounce rate by following landing page best practices.
1. Boost Page Loading Speed
Slow loading landing pages are another major cause of high bounce rates. As a result, you must guarantee that yours loads quickly. The average time it takes for a mobile landing page to load in 22 seconds, according to Google. When a landing page takes longer than three seconds to load, however, 53% of visitors abandon the site.
Here are a few things you can do to speed up the loading of your landing page:
- Conduct speed audits to determine how quickly your landing pages load.
- Image and video optimization (host videos on a good video hosting platform and edit videos on efficient video editing tools).
- Install a CDN.
- Reduce the use of JAVA and CSS.
A fast-loading landing page provides an excellent user experience. What’s more, it maintains them engaged and more engagement means a better conversion rate.
2. Learn about your target audience
To generate more leads, having a low bounce rate begins before you even build your landing page.
The first step is to conduct research on your intended audience. The following are some of the advantages of having a deeper grasp of your audience:
Content creation for a specific audience
Writing content because you believe it’s relevant isn’t going to engage your users or cut down on bounce rate, but writing to answer their questions will.
Recognize user behaviour
There’s a reason a user gets on your website and does – or doesn’t take – a specific action. Understanding these elements will lower your organic bounce rate and, as a result, your stay duration.
Create a Strong Message
Audience research will also assist you in tailoring your messaging to your target audience’s preferences. This is utilizing language and words that elicit particular emotions in your target audience.
3. Don’t ask for too many details
When it’s time to collect contact information from your visitors, only ask for what you need.
Ask for as little information as possible.
In most situations, all you’ll need is the person’s name and email address. Bounce rates can increase if you ask for too much information. The reason for this is that your visitors will believe they must exert considerable effort to finish your form.
This is supported by research, which shows that having more than three form fields on a landing page reduces conversions.
4. Raise your trust levels
Remember that nowadays, individuals are more cautious in who they disclose their email addresses to. They need to know that they can rely on you to protect their personal information. They want to see if you can follow through on your promises.
As a result, trust-building components must be included in your landing pages. These components, also known as social proof, assist you in demonstrating to your visitors that they can trust you.
The following are some examples of trust builders:
- Client stories
- User feedback
- Case studies are used to illustrate a point (preferably in short video format)
- Webinars with useful information
- Counters are a type of counter that is used (leveraging herd mentality)
- Logos of customers
Trust is the foundation of conversion rates, but it needs to be done right. Here is a case study of using Trustpilot to generate more leads.
Increased email signups and lower bounce rates mean good business
Lead generation is one of the most difficult elements of marketing, according to 61% of marketers. One method to make the process easier is to learn how to decrease bounces on your landing page.
After all, the longer users stay on your landing page, the more likely they are to give you their email addresses.
So, go ahead and implement these eight tactics to lower your landing page bounce rates and increase email address acquisition. As a result, your company will see substantial growth.