Hojicha Co. Launches New Shopping Experience for Hojicha Powder in the UK
Focused on convenience, hojichapowder.co.uk offers a single product, the original Hojicha Powder, which can be purchased in just 3 taps. The newly created UK subsidiary leverages a distribution centre located near the brand’s customers in the United Kingdom, enabling buyers to take advantage of fast 2-day shipping options.
The new tea shop enters in direct competition with the brand’s original store, which also carries loose hojicha tea leaves and Japanese teaware. The tea company aims to operate the top 3 roasted green tea stores outside of Japan by the end of 2021.
“We asked ourselves what kind of competitor could emerge in the future. Instead of waiting for somebody else to build it, we’ve launched this convenient shopping experience ourselves,” said Francois Mathieu, co-founder of Hojicha Co.
Increased demand for genuine Japanese goods in the United Kingdom, namely freshly roasted Hojicha Powder has allowed Hojicha Co. to multiply the number of warehouses without compromising on fast inventory turnover.
“When we decided to expand the number of locations, it was clear that we would never compromise on product freshness or quality. We’re happy to announce that we’re able to offer the same turnaround from farm to cup everywhere in the UK,” said Danielle Geva, co-founder of Hojicha Co.
The new store is open to consumers at home, as well as cafes and retail shops wishing to carry hojicha. Businesses can use the new service with the same ease and speed as consumers without any wholesale program registration necessary.
About the original Hojicha Powder
About HOJICHA TRADING CO. LTD. (Hojicha Co.)
SOURCE Hojicha Co.
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