BACKBONE creates a tailor-made digital experience for Luxury Vacations UK and it’s customers.
Luxury Vacations UK offers bespoke tours to individuals, couples, families, groups and corporations with top-notch guides and well crafted experiences, within the UK and Ireland. Their offering also includes concierge services and luxury vacation rentals.
In operation since 2002, with steady growth, Luxury Vacations UK was looking to exponentially boost their business. They wanted to get in front of a larger international audience, attract a wider demographic of prospects and elevate their customer experience.
The new website design fully encompasses the essence of both English culture and the Luxury Tours UK brand, it presents the company’s exclusive services and provides an experiential and appealing environment for prospective travellers. The user experience nurtures customer acquisition through a clean, user-friendly interface that is inviting for visitors who are looking to be inspired by personalised options for luxury holidays in the United Kingdom. Heavy focus was placed on mobile, which is where a large portion of Luxury Vacations UK traffic comes from.
The website includes an interactive map with destinations, points and activities of interest, as well as hotel recommendations. The map includes accommodation, activities and monuments marked with colored clickable pins. The experience resembles a virtual trail in the UK with a clean interface and rich content that drives customers to further explore it. BACKBONE also created a filtered list for luxury tours of all kinds for Luxury Vacations UK website. Each tour is a startling adventure as the astonishing design along with the breathtaking photo material prompt users to ask for a quote.