Why consulting a SMM-specialist doesn’t always work great for TikTok account’s promotion and what does work in any case scenario?
TikTok is a relatively young platform that has gathered creative people from all around the world — the ones who say that this social media is only for young people are totally wrong; today it has certainly replaced Instagram in its popularity as a trendy net and people of all ages are willingly surf through the videos of this app to find the type of content that would suit them. Anyway, there are points that need to be taken into account: the first of them is that the consultations of an SMM specialist in the development of a TikTok profile are unlikely to help.
Of course, there are examples when brands manage to create a content plan and follow it by publishing certain videos once in a while to attract the attention of the audience. But most often it would be correct to say that TikTok is a very spontaneous platform on which you cannot predict the success of a particular video. The algorithms of this social network are very flexible and 99% adapt to people whose moods and tastes are extremely changeable. Therefore, if you want to create cool content for TikTok, all you have to do is follow the trends and buy TikTok followers, if you really lack some kind of base to create an initial reputation.
What kind of trends do I follow?
This is a very reasonable question: obviously, you already understand that there are different age categories in the TikTok, with different interests and fundamentally different reactions to engaging content. Therefore, before moving on to trying to shoot trends, you need to understand for which age group you will do it. In fact, the most active category in TikTok can be called a group of 16-25 years old, so it is necessary to target them — unless your content has some narrow specifics, of course.
In any case, you should not discount the opportunity to buy TikTok followers — this can serve as a very good support for you at a time when you do not quite understand how to further develop your account. Among other things, such support can be regular — you just need to find a subscription, thanks to which a certain number of subs (or likes, or comments, as you wish) will regularly come to your account. And that will totally cover all your needs in terms of a stable account growth.
And remember that you shouldn’t think ahead in TikTok: even making a content plan can’t really be called a sound idea. This social network forces you to go with the flow and always follow what is happening, because as soon as you stop realizing that today (right now!) people are watching what interests them and what will interest you tomorrow, you are out of the game. Social media has never been as fast as it is in TikTok, but it has also never been so global and has not created stars so quickly. Therefore, hold on to your socks and take risks, be creative and remember that you can always support yourself with a small paid service!