10 Powerful Self-Storage Marketing Ideas
As a business owner, you must be looking for different marketing strategies which you can employ in your business. Well, we are here to help. In this article, we have listed down all of the methods you need to promote your company. We have covered important methods which should be a part of your marketing strategy.
Have offers for new customers
One of the top marketing ideas for self-storage units is to provide additional discounts to new customers. This method helps you to gain favor among the new clients who decide to use your services. Most of the companies generally provide some rebate on rent for new customers. As first impressions are important, you should try this strategy. Additionally, it also increases the chances of these clients coming back to you for more services.
Have units at different price points
The types of units you have along with their price points are important when trying to market your company. The needs of all clients are different. Therefore, you need to have different sizes of units. These units also have to be fairly priced. Try to match the prices of your competitors. Having different options when it comes to units encourages people to do business with you. Additionally, having a fair price makes your customers feel they are getting a good deal.
Offer referral discounts
Referral discounts are a masterstroke in marketing. It helps you to bring in new customers to your business without having to spend much effort. Referral discounts lead to existing users getting a discount for new people who they bring to the platform. In other words, the users get incentivized for bringing new people to the business. The discount which you provide will be much less compared to the amount being spent by the new client.
Offer additional services
Everyone loves a freebie. Providing additional facilities to your clients will be appreciated by them. As a result, they will spread the good word about the company and its services. Some of the most popular additional services include free moving trucks, and free moving supplies, among other things. Giving these free items is a great way to promote your brand in a positive light.
Have a social media presence
Social media sites have become one of the best places to promote your business. Many of the top businesses have decided to move to promote themselves on Instagram and other social media sites. Having a social media presence will give you access to a huge audience. In other words, you will be able to reach more clients through social media than through the traditional forms of marketing.
Have a good website
Having a website is important for self-storage companies. Your website has to be clean and easy to navigate. You should also offer your clients the option to book a storage unit through your website. Having a fully functioning website can help you to promote your services better in addition to allowing your customers to rent units from the comfort of their homes.
Create a virtual tour
A virtual tour can be used to give people an idea about how your storage unit looks. You can either create an interactive tour or a video tour of the whole facility. Remember to add these tours in a place on your website where they can be easily seen. This helps your clients virtually inspect your units. Therefore they are much more likely to form a positive option about your company.
Invest in customer support
Customer support can sometimes end up becoming one of the ignored aspects of a business. A good customer support team helps your clients feel valued. Invest in a team that stays active 24/7. Additionally, your clients should be able to access them from your website. Having a good customer support team can help increase your promotions. Above all, the question of your clients regarding your business gets answered.
Sell bundled products
Bundled products are a great way to sell more items to your customers. You can bundle a unit along with locks, boxes, tape, and more. When you sell items in a bundle it makes your customers feel that they are getting a good deal. There may also be costumes who want you to take care of all the supplies and they will appreciate you selling these bundles. So, start offering bundles to your clients.
Follow up on clients
This method requires you to have a database of your past clients. You should be sending them greetings and postcards during the year. This serves as a gentle reminder to them that you are there to take care of their needs. It makes your customers feel varied and cared for by your company. Most importantly, it urges them to return to you when they have any storage needs.
Good marketing can help to take your business to the next level. The marketing techniques mentioned in the article are ideal for all self-storage companies. It will help you to have more visibility among new customers in addition to ensuring repeat business from old customers. Above all, it helps you to maximize the reach among all clients.