How to hook creators with your emails and boost the reply rate

By Elliot Preece
3rd October 2023
In Marketing

The most typical errors that send your messages to spam boxes will be covered in this post, along with advice on how to win influencers over. Let’s get started and discover how to make emails that are genuinely memorable!

Thousands of emails are sent to influencers’ inboxes every day.

But let’s face it, nobody likes it when shady spamming content clogs their valuable digital space.

How can one stand out from the crowd and make a positive impact on the creator?

Errors that ruin your email marketing campaign

The following email marketing hazards should be recognized and avoided, regardless of experience level:

Mistake 1: spamming your email list

Imagine your mailbox being flooded with emails from the same source every day. It’s sufficient to prompt you to immediately click the “unsubscribe” button. Although enthusiasm is wonderful, bombarding your subscribers with emails usually makes them irritated.

Solution: Respect your subscribers’ time and attention by sending emails at a suitable frequency to strike a balance. It seems sense to begin with a manageable volume of emails each day. Before plunging headfirst into the email sea, we advise starting with 50 emails every day to gauge the waters.

Mistake 2: Giving nothing of value

In the realm of email marketing we made an article for 99 marketing tools, providing your readers with nothing of value is a capital offense. Opening an inbox ought to provide intriguing news rather than meaningless chitchat. Making this error might seriously harm your attempts to grab the attention of the correct influencer.

Solution: Make sure your emails are useful, pertinent, and improve the recipient’s life. They’ll be delighted to contemplate partnering with your company because it’s like giving them a five-star experience.

Mistake 3: Using too many subject lines with clickbait

Nobody enjoys being taken advantage of, especially creators who have already encountered a variety of smart but frequently deceptive hooks. It’s never a good idea to use subject lines that make lofty promises but end up disappointing the reader.

Simply stay away from those deceptive topic lines! Genuineness and openness will advance you much further than clickbait ever could.

Mistake 4: Using spamming methods

We’ve all received emails that make us sneer. Using spamming techniques like overuse of capital letters, abrasive language, or phrases like “free,” “money,” or “urgent” in your emails will just send them straight to the spam bin.

Solution: Make an effort to continue persuading while remaining respectful. To keep your emails clear and your reputation untarnished, stick to spam legislation and proper email practices.

Mistake 5: is forgetting to purge your email list.

Maintaining an unorganized email list can harm your reputation. After all, it will be embarrassing if you keep emailing creators who have already declined to collaborate or requested to be taken off your list.

Solution: Spend some time updating any bounced email addresses and removing inactive creators. Your marketing efforts will significantly benefit from a clean list!

How to maximize the creators’ response rate

The average industry reply rate is between 10 and 12 percent, but by using these five surefire strategies, you may increase that number to 20 percent and pique the interest of innovators.

Individualize: A unique message always makes people feel good inside! Affirm each creator by name and show that you’ve done your research. Mention specifics about their work or most recent accomplishments to demonstrate how much you regard each person’s individual contribution to the world.
Be honest: In the realm of influencer marketing, sincerity goes a long way. Be sincere in your desire to work with the creative. Let them know how much you appreciate what they’ve done, why, and how your collaboration can benefit both of you. They’ll be eager to board if you let your enthusiasm flow through.
Keep messages brief but interesting because creators have busy lives and have a lot of communications to read. Keep your communications concise and simple to read out of consideration for their time. They’ll be eager to respond if you get right to the subject and cut out the filler.
Provide value: Artists are constantly searching for meaningful partnerships that advance both sides and their audience. Highlight your contributions and show how your relationship is valuable. How would the partnership assist their target audience? They’ll be more likely to reply if you briefly explain the situation.
Follow up strategically: If you don’t hear back right away, think about sending a kind follow-up email a few days later. Be tenacious yet not overbearing. Reiterate your enthusiasm for the partnership and let them know what a valuable contribution you can make. A timely follow-up can have a significant impact.

How to use Hypetrain to increase your creator outreach

If you’re sick of making fruitless attempts to arrange your correspondence with influencers, Hypetrain could turn out to be a useful digital hub for everything. You have access to a sizable database of creators’ emails thanks to Hypetrain. You may also easily add your own contacts to your personal contact book if you already have them.

Try Hypetrain without cost

The software offers mass mailing options and capabilities for message personalisation. As a result, you can handle several discussions in a single, central location and get responses from influencers regarding specific initiatives.

Moreover, Hypetrain offers an in-built AI assistant that helps to customize messages for each influencer based on their content, publication history, and other parameters. In other words, it’s a great way to experience the power of automation and bring in more fruitful collaborations.