5 Tips For Your Best Marketing Strategy in 2022
Are you looking for the best ways to boost revenue, acquire new customers, and understand what your customers need? If so, welcome to the ever-evolving world of marketing.
It seems like every day, you’ll hear about new trends in marketing. Many of the trends seem to promise quick results, quick changes, and quick sales. Unfortunately, things can take time because your customers need to be exposed to your marketing multiple times before making a purchase.
While it can be tempting to make a strategy, swap out for a different strategy, rinse-and-repeat…this is an endless cycle. Instead of jumping from one strategy or trend to the next, do your best to identify what will work best for your prospects and customers. With this in mind, let’s look at a few of the marketing moves to include in a solid strategy.
Clear Away The Clutter
You’ve no doubt heard about the value of a tidy, clean, and well-organized room. The same principle holds for marketing strategies. It’s essential to clear out the clutter and that means taking the time to debunk popular marketing myths.
One of the most common myths is that marketing is just for getting new customers. This is just not the case. Yes, marketing strategies can help your organization grow a customer base. But, once you have that base, you’ll want to continue to maintain connections, grow rapport, and build trust. Getting new customers is one aspect of marketing, not the whole enchilada.
Another very popular myth is that you only need to use digital marketing strategies. Yes, consumers are searching for products and services online. Yes, people are relying on recommendations for local businesses. Yes, people are relying on video and voice to make informed decisions.
But, if you limit your marketing efforts to digital-only, you will be missing out on the impact of a key human sense: touch. This is why savvy marketers are using marketing strategies to extend contact and expand reach with direct mail.
Build Human Contact
Direct mail is a great way to send postcards to your prospects, customers, and lapsed customers. Let’s look at some of the ways that using direct mail can help your marketing efforts.
Many businesses struggle with how to reach customers after they take certain actions such as abandoning the shopping cart, unsubscribing, or not responding. A postcard can help customers remember your products, services, and offers. This is very valuable if they have abandoned carts and didn’t convert through digital retargeting.
If you have customers who have unsubscribed, clearly you can’t send them more digital messages. This is where a physical postcard may be a great way to inform customers of new offers, discounts, bonuses, or store openings.
Additionally, you may have customers who subscribed but are not taking further action. If digital messages have not proved effective, consider direct mail. A postcard could be just the thing to pique interest and inspire engagement, and getting started with a direct mail campaign through companies like Poplar direct mail is a breeze.
Appeal To High-Value Customers
Are you communicating to the customers that show high potential? Consider sending a postcard to cross-sell and/or upsell your products and services to high potential customers. Use this as an opportunity to understand the evolving needs and concerns of your customer base.
Communicate Last Minute Specials
Do you have short lead times and last-minute specials? Think about sending direct mail postcards with special offers, discount coupons, and last-minute information. You may find this can drive interest and inspire people to purchase your products. Last-minute initiatives can often create a boost for your business, and build a stronger customer base.
Attract To Specific Locations
When you’re looking to market to specific locations, be sure to think about direct mail postcards. By using customer data from your website, you have access to direct mail information such as addresses, city, and state.
If your company is opening a brick & mortar location in a certain area, let customers in this region know first. Offer a special coupon to appeal to local consumers. Personalized mailers can bring in customers within a convenient radius of your location.
As you’re looking for ways to stay in touch with your customers, boost profitability, and grow your business—stay patient and agile. Try to build rapport, understand your customers’ needs, and stay in close communication. Using both digital and direct marketing methods can help you bridge the gap and boost business in 2022.