Ted Baker Utilises Segura Technology to Improve Supply Chain Management

Today, Segura have announced a new partnership with global lifestyle brand, Ted Baker, which will use Segura’s platform to improve its supplier management processes.

Ted Baker’s multinational, multichannel presence makes supply chain management a key focus for the brand.

Ted Baker are dedicated to maintaining strong supplier relationships and will use the Segura platform to help facilitate this by providing a single portal to enhance their existing supply chain management strategy, improving mapping and social standards within their global supply chain. This will also enable Ted Baker to ensure that their suppliers meet the standards required to engage with the brand.

About Segura

Segura is an independent technology platform that provides supplier compliance solutions for the global apparel sector and other retail industries. Based in Loughborough, UK, the company is committed to developing solutions that place control of global supply chains back into the control of brands, through customer driven development and expertise gained within the apparel industry.

At Segura, we help retailers and brands increase transparency, compliance and traceability across their global supply chains. This enables them to develop and improve their supplier relationships, and help ensure component level provenance for all their goods. We are delighted to be working with Ted Baker and are very pleased that such an iconic brand has chosen to work with us.”
(Quote; CEO, Segura)


About Ted Baker

Ted Baker is a global lifestyle brand offering menswear, womenswear, accessories and everything in between. It has an international presence, with more than 400 stores worldwide. Ted Baker is focused on meeting their social, environmental and ethical commitments and has implemented a sustainability strategy; ‘Fashioning a Better Future’ to help them achieve this.

Ted Baker is committed to working with all our suppliers in a fair and open way, Segura offers us a tool to strengthen these relationships. The interactive online platform allows us to work even more closely with our suppliers, ensuring that we have up to date information and making it easier to understand and map our supply chain.”

(Quote; Ted’s Conscience Manager, Ted Baker)


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