Olga Travlos, MD of Xanthos Digital Marketing, has published a book about digital marketing specifically for Managing Directors and CEOs of small-to medium-sized businesses in order to help MDs grow their businesses online.
After 16 years of working with many SMEs, Olga realised the increasing complexity of the digital marketing landscape meant that Managing Directors and business owners would benefit from a high-level overview, as well as a stronger understanding of how digital marketing can fuel business growth. While as an agency, Xanthos offers consultancy and services to help with online marketing, writing a book on the topic was the best way to share knowledge and make this information available to everyone, in order to help a wider audience understand the various strategies and channels available.
The book was written specifically to help MDs understand digital marketing in simple terms, how to define a digital marketing strategy, and how to use this knowledge to get the best out of working with an agency to generate measurable results.
The book covers the following areas:
• Website insight
• Cyber security and data protection
• Digital marketing strategy
• Search engine optimization (SEO)
• Content marketing
• Social media marketing
• Email marketing
• Paid advertising
• Marketing funnels
• Analysis and measurement
“As a strategic partner of over ten years, Xanthos has been fundamental to our long-term digital marketing performance. Their SEO, paid search, marketing automation, content marketing and e-commerce services, along with their deep-rooted understanding of our business and market place, has enabled us to take market share from our competitors and to ride a wave of rapid growth. The forward-thinking strategies that Xanthos deploy have enabled me to focus my team on winning strategies that drive performance through all stages of the marketing funnel.”
James Warren, Head of Digital Marketing IT Governance Ltd
Alongside the new book, Xanthos has also launched a digital marketing self-assessment tool to determine a business’ Digital Marketing Quotient. This tool aims to help businesses assess current digital marketing effectiveness by identifying gaps in their digital marketing, pinpoint areas of improvement, discover missed opportunities and improve the overall strategy to ultimately grow their business.
Olga Travlos is an e-commerce and digital marketing strategist. She is the founder and managing director of Xanthos, an agency that specialises in digital marketing and e-commerce for small- and medium-sized companies. She has many years senior management experience in a number of industries in the private sector.
The book is now available in paperback and Kindle Edition, and you can get a copy of the book from the Xanthos website, or find it directly on Amazon. To use the assessment tool, head to the Xanthos site to get your Digital Marketing Quotient.