Are chocolates and diamonds really the most sought-after Valentine’s Day gifts?

Not so, according to a new report from Vacasa , North Americas largest vacation rental manager.  According to the Vacasa Valentines Day Report nationwide study of the Valentines Day gift and travel habits of more than 1,500 U.S. adults25% of Americans prefer a romantic weekend getaway over chocolates, diamonds, or flowers this Feb. 14.

Key insights from the report include:

1. BABY BOOMERS WANT UNIQUE EXPERIENCES TOO

While 83% of Millennials say they value unique experiences over material gifts which confirms well-documented generational characteristics the study surprisingly found that Generation X (77%) and Baby Boomers (71%) also prefer quality time together over material expressions of affection.

2. AMERICANS WANT A ROMANTIC VACATION RENTAL OVER A HO-HUM HOTEL

55% of Americans would rather stay at a unique vacation rental for their Valentines Day getaway over a one-size-fits-all hotel. When asked why 64% of respondents said they want to enjoy the comforts of home even while away.

3. GOING PHONE-FREE IS A GENERATIONAL THING

54% of Millennials said that they would either put the phone down completely or use it rarely when on a Valentines Day vacation. 29% of Baby Boomers wish their significant other would spend less time on the phone while on a Valentines Day vacation.

4. WARM BEATS COLD FOR V-DAY DESTINATIONS

Valentines Day vacationers prefer the warmer West Coast (44%) and Gulf Coast (44%) Coasts over the East Coast (12%).  Honolulu, Hawaii, tops the list as #1 most desired Valentines Day destination.

For the full Vacasa Valentines Day Report, please visit: https://www.vacasa.com/insights/valentines-day-travel-report

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