Advertising, for some it’s the silver bullet that’s going to make or break their business and for others it’s a total mystery that they try and have as little to do with as possible. But if you are running your own business, then at some point you’re going to have to tackle the idea of advertising head on.
What is apparent is that it is incredibly easy to throw money at anyone promising great leads through their own advertising channels. Whether they can deliver on those promises is another matter entirely.
In this short article, we take a look at what great advertising will do for your business and what it won’t. We help you decide the most appropriate place to spend your money and where to avoid. We don’t claim to have all the answers but we can certainly help you avoid some of the pitfalls.
Knowing Your Market
Don’t let advertisers tell you their platform is the best when they don’t know who it is you’re aiming your product or service at. Yes, you may use Facebook for your personal social networking but if your customer base is all over on Twitter, then Facebook advertising will wind up being a waste of time and money.
There’s really no such thing as “just in case” advertising, but some will try and sell you space on the off chance that some of your customers see it or that perhaps someone outside your customer profile might be tempted to click on your site. It just doesn’t work, and you’ll be disappointed with the results.
The best way to avoid falling for this kind of sales pitch is to know who your customers are. To have your customer profile up to date and have the low down on where they hang out on the web and on social media platforms. Create content that speaks to them whether that’s a link to a YouTube video for your sauna commercial or a funny GIF that just hits the mark, make it all about them.
As well as the obvious social media advertising, there are far more subtle and effective ways of getting your brand out there. Get your SEO agency on board by getting your website picked up on search engines, get backlinks from respected bloggers and websites. Employ a far and wide approach to advertising your product but always with your customer at the core.
Just because you run your own business, that doesn’t make you’re an expert but advertising is not something you can ignore either. Pick your outlets carefully and create content that’s just right. Whether you run it yourself or ask an agency in to help you, you’ll want to be specific and laser focused on reaching the right people.
It’s time to wake up to what advertising can do for you and to start taking your advertising to the next level. Don’t get left behind, invest a little bit of time and research and your business will take huge strides forward.