Why First Impressions Are So Important to the Success of Your Business

Good looks are so important they?

We don;t mean anyone’s physical appearance, don’t worry, we’re referring to the way your business appears. The crucial first impression it gives – or how people perceive and, most importantly, respond to your brand.

Following the example of big brands

Think of a big brand name like Amazon, Apple, Google or Facebook – you can picture them all immediately, can’t you…

…their logo, what they stand for – the whole package?.

It’s all down to good branding – and these companies’ ability to get their visual identity across effectively time and again.

Getting your visual messaging right

So what can you do to ensure your own visual messaging is strong – and that it’s seen in all the best places?

Know your audience

The first thing you need to think about – before you invest any time and money into your branding – is who your audience is. What are their habits, wants, needs and aspirations – and what would they respond best to?  Maybe think of your whole audience as one distinct person, to help you get a really clear picture of who you’re speaking to. 

Think carefully about colour and design

Your visual identity will be a customer’s first impression of your business – so make sure it’s a positive one.  It’s worth investing in support from a graphic designer to help you put together a great logo – unless you have really strong skills yourself.

And once you’ve got your design, draw up some brand guidelines, setting out exactly how you’lll use it where.

A brand is much more than a logo

Remember that your brand is about much more than a logo – it;s what conveys the personification of your brand. Make sure your branding makes it really clear what you do and how you are different. 

People have a desire to belong to a community – and that’s at the heart of any really successful marketing campaign.  You can see how successfully the companies we mentioned at the start of this article have done that – try to learn from it.

Get seen in the right places

Once you’ve built a clear visual identity, the next step is to make sure it gets seen – whenever and wherever you can.

Again, you need to carefully consider your audience – who they are and what their habits are – and respond to that.  Build an effective online presence, and target the focus of your social media campaigns around the sites they are most likely to use or visit.

Get seen in person when you can

Never underestimate the power of engaging with your audience in person – identify opportunities to do this at events and exhibitions, for example.   And invest in stands and displays with impact, from companies like https://www.vividads.com.au/, to make sure your message really gets across.

We hope this article has given you some valuable insight into the best ways to give your business a strong visual identity.  With a bit of thought and planning, you can be sure your brand gives a really good first impression – and gets seen in all the right places.

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