The Apprentice: Worst team names revealed

 

Over 2,800 people were quizzed to see if they knew the meaning of previous team names on The Apprentice
· Connexus and Eclipse were the most confusing with only 26% getting it right
· More than one in 20 thought Typhoon was named after a brand of tea
· Can you decipher the corporate jargon of team names on The Apprentice?

Every year the team name selection on the Apprentice is a hot topic on social media, with many quick to judge or jeer the choices. With this year’s team names now finally revealed – Empower and Unison – people seem less than impressed on Twitter, but are they the worst names the show has seen?

Now, research has revealed which of the 28 former team names on The Apprentice are the most confusing, after 2,811 people were quizzed by Unhooked Communications to see if they could correctly define the words used in the team identities.

‘Connexus’ was one of the most confusing team names, with only 26 per cent knowing it was Latin for ‘a connecting structure’. ‘Eclipse’ also proved difficult to understand, with 26 per cent of people correctly guessing the definition of ‘when something becomes less important’.

Less than half (46 per cent) knew ‘venture’ was something that involved risk and just over half (57 per cent) knew Apollo was a God of music, poetry, light, prophecy and various other titles.

When it came to Team Graphene, 60 per cent knew it as the word for of carbon in a single atom, but 9 per cent thought it was a computer programme made to use graphs and 3 per cent thought it was magazine dedicated to graphic design.

The majority (83 per cent) knew Team Typhoon was named after a violent storm with strong circular winds, but 6 per cent thought it was a tea brand and 11 per cent didn’t think it was a real word at all.

With some of the words offering surprising definitions, it begs the question if the candidates themselves even truly understand the words they’re using for their brand.

Claire Gamble, MD of Unhooked Communications, which carried out the research, said: “The Apprentice is brilliant entertainment, but it doesn’t always portray the realities of running a business. It’s always funny watching the teams try to come up with their names and so often get criticised for being too literal, overly complicated or just plain cringeworthy. But that’s the joy of the show, you don’t need to be a business or marketing expert to have an opinion and it highlights just how some seemingly ‘easy’ jobs – like coming up with a brand name – are actually more difficult than you first think. We can’t wait to hear the associated gags Lord Sugar comes up with too.”

The most confusing team names ranked
Team nameDefinitionWho got it right?
ConnexusA connecting structure26%
EclipseWhen something becomes less important26%
VentureAn activity involving risk46%
ApolloA god connected to things like music57%
GrapheneA form of carbon in a single atom60%
SynergyThe power of a group working together65%
TitansSomeone who is clever, important or strong67%
SummitThe highest point of a mountain68%
SterlingA precious metal of particular purity68%
ForteThe ability to do something well68%
TenacityA determination to keep doing something71%
RenaissanceA growth of interest in art or music72%
NebularA cloud of dust or gas in outer space75%
InvictaUndeafeted75%
EndeavorTo try to do something80%
CollaborativeTo work together with someone else81%
TyphoonA violent storm with strong circular wins83%
LogicA way of thinking based on good judgement85%
ImpactThe force of an object hitting another85%
StealthA quiet, careful action to avoid attention86%
EvolveTo develop gradually88%
EmpireA large organisation89%
VersatileTo easily be used for different purposes90%
AlphaA Greek letter90%
PhoenixA mythical bird able to regenerate through flame91%
VeolictyThe speed at which an object travels91%
VitalityEnergy and strength93%
IgniteTo cause something to start burning96%
Team nameDefinitionAnswers
TyphoonA violent storm with strong circular wins83%
Not a word11%
A brand of tea drank in the UK6%
A disease causing high temperatures and pains0%
CollaborativeTo work together with someone else81%
Not a word19%
A shape resembling a collarbone0%
Something that goes around the neck0%
VitalityEnergy and strength93%
Not a word5%
Necessary and important1%
Sad and lonely1%
GrapheneA form of carbon in a single atom60%
Not a word28%
A computer programme made to use graphs9%
A magazine focused on graphic design3%
TitansSomeone who is clever, important or strong67%
A light, strong metal chemical element18%
Not a word12%
A boat that sinks3%
NebularA cloud of dust or gas in outer space75%
The outer bone of the lower leg10%
Not a word10%
An unclear or vague idea5%
VersatileTo easily be used for different purposes90%
To know a lot about a certain topic8%
To write something in the form of poetry2%
Not a word0%
ConnexusNot a word50%
A connecting structure26%
A computer programme or software21%
Having a close relationship with people3%
SummitThe highest point of a mountain68%
Slang term used meaning ‘something’18%
To order someone to come to a place9%
Not a word5%
TenacityA determination to keep doing something71%
To rent and live in a building16%
Not a word13%
A fear or phobia of the number 100%
EvolveTo develop gradually88%
Not a word6%
To move around a central point or ilne4%
To solve a problem or difficulty2%
EndeavorTo try to do something80%
Not a word15%
To love or care for someone5%
Not a word0%
SterlingA precious metal of particular purity68%
Not a word15%
Something free from bacteria9%
A common bird with dark feathers8%
PhoenixAn imaginary bird that sets itself on fire91%
Not a word5%
An arched structure in the body4%
Someone who really dislikes something0%
VentureAn activity that involves risk46%
An exciting trip46%
Not a word8%
The invention of something new0%
LogicA way of thinking based on good judgement85%
A name you enter to use a computer8%
Not a word5%
An act of cutting down trees for wood2%
ApolloA god connected to things like music57%
Not a word19%
A person who supports and defends something17%
The greek word for sorry7%
IgniteTo cause something to start burning96%
To run lava into rock3%
Not a word1%
To make a disappearing worry grow stronger0%
AlphaA greek letter90%
Not a word6%
A Greek animal4%
A Greek dish0%
StealthA quiet, careful action to avoid attention86%
A strong worry about health6%
Not a word5%
The act of stealing someone’s limelight3%
VeolictyThe speed an object travels at91%
A track for bicylce racing with curved sides4%
Used to describe the texture of velvet4%
Not a word1%
ForteThe ability to do something well68%
Not a word13%
A military building designed to defend11%
The ability to judge the future9%
SynergyThe power of a group working together65%
Not a word21%
Words that are similar13%
When people meet to discuss religion1%
EmpireA large organisation89%
A large building6%
Not a word3%
To buy or get something2%
RenaissanceA growth of interest in art or music72%
Not a word18%
A type of fashion with lots of frills10%
A rich and successful person0%
EclipseA circular shape43%
When something becomes less important26%
Not a word22%
A meteor shower9%
InvictaUndeafeted75%
Undecided15%
Not a word10%
Uninvited0%
ImpactThe force of an object hitting another85%
Not a word10%
To make an agreement between two people5%
An object that comes wrapped in packaging0%
Media Contact Details
Claire Gamble, Unhooked Communications
Manchester, UK
Original Source PRFire.com
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