Clinithink Unveils New Brand, Website and Product Suite for 2020
Clinithink, a leading manufacturer of award winning AI solutions for Healthcare and Life Science, has unveiled their much anticipated new brand, website and product suite today.
The newly redesigned logo represents the company’s first brand refresh since being founded in 2009 and, whilst it remains strikingly simple and brilliantly bold, the logo also includes new features that cleverly reflect the company’s dynamic CLiX technology.
Three orange dots pay homage to the previous logo, a flowing connection between ‘t’ and ‘h’ represent the flow of data that CLiX enables, and an orange baseline accent grounds the logo for added strength and gravitas.
The logo concept also sits neatly with Clinithink’s pledge to ‘join the dots’ within every clinical story to inform healthcare’s biggest decisions. And, beyond the logo itself, unique and vibrant imagery, clean architectural design, and a range of bespoke icons, fonts and colourways are all launched today on the company’s website and social media platforms.
“We are so excited about the launch of our new logo, branding strategy and website” said Nicola Grace, SVP Marketing for Clinithink. “We have been working hard to modernise and refresh the look and feel of our company, in line with the dynamic approach we take to the continuous innovation of our technology, and we really wanted one to speak for the other”.
With the renamed product suite too, Clinithink are more accurately reflecting their position as a forward thinking company that offers leading edge approaches to delivering deeper, faster and more accurate data insights – insights that are saving time, money and lives for their users. CLiX is the AI technology at the core of all Clinithink’s five solutions:
CLiX accelerate – AI for patient matching and identification
CLiX focus – AI for phenotyping & rare disease diagnosis
CLiX revenue – AI for healthcare claims management
CLiX unlock – AI for healthcare data analytics
CLiX vision – AI for patient data insights
Chris Tackaberry, CEO of Clinithink, explains: “This new brand launch brings to an end a year of strategic repositioning for us. With a variety of new use cases for our Clinical Natural Language Processing solution we have been able to reach new global markets, new audiences and new partners, and we are delighted that we now have a superb brand style that can really work alongside our best in class solutions. The timing for rebrand seems just perfect.”
For further information about any of the Clinithink products or services, for a closer look at the new brand, or for any other press or PR enquiries, please contact:
Clinithink, New Kings Beam House, 22 Upper Ground, London SE1 9PD, UK
Tel UK: +44 (0) 292 125 0190
Tel US: +1 978 296 5275