The Cruise Line Launches New App


Hurstpierpoint, West Sussex (June 18, 2020) – Cruise bookings, and all the excitement that goes with them, just got a whole lot easier and smarter thanks to a brand new App available from The Cruise Line.

Cutting through the confusion of countless deals, discounts and destinations, this eye-catching App is designed to help both existing clients and those new to cruising easily navigate more than 30,000 itineraries from 30-plus ocean, river and expedition cruise lines.

Developed in collaboration with Liverpool-based travel software company, CruiseAppy, the free App offers live pricing, on the go, for well-known cruise brands as well as detailed destination guides that allow users to research the places they want to visit, with information on sight-seeing, dining and shopping for hundreds of ports and cities throughout the world.

There is also a comprehensive Cruise Video section, where new content is added on a regular basis. Here, users can view beautifully detailed videos on a variety of cruise-related subjects, including travel tips, exclusive ship tours and details of new ships and product launches.

Available to download from today on the Apple App Store and Google Play Store, other user-friendly features include:

• My Profile: Store loyalty numbers and view upcoming sailings booked through The Cruise Line.
• Smart search: Search itineraries by keyword, date, cruise line or ship.
• Cruise Watch: Monitor cruise fare fluctuations and receive push notifications when discounts or offers are published.
• Cruise Chat: Connect with The Cruise Line’s Voyage Consultants to discuss sailings or make enquiries.
• Special Offers: Browse the latest cruise deals – many of which are exclusive to The Cruise Line.

David Smith, Marketing Director of The Cruise Line said: “With so many holidaymakers now using mobile devices to book their upcoming trips, the introduction of the App represents a logical evolution for The Cruise Line. It will give users the ability to seamlessly find their next voyage and allow us to continue to provide unbeatable, personalised service, which has always been the cornerstone of our company’s ethos.”

Peter Whittle, Co-founder/CEO of CruiseAppy said: “The Cruise Line is one of leading luxury cruise specialists in the country and the latest agency to utilise our innovative App platform for cruise sellers. The partnership has worked really well, with The Cruise Line team inputting new ideas for the App at both design and back-office level. They have been a pleasure to work with and we look forward to expanding the platform in the next phase to also incorporate their website to provide a frictionless & unified digital experience for their customers”

About The Cruise Line:

Based in West Sussex, The Cruise Line was founded in 1993 and is regarded as the UK’s original luxury cruise specialist. Offering ocean, river and expedition cruises throughout the world, The Cruise Line is a leading agent for Silversea, Oceania Cruises, Seabourn, Regent Seven Seas Cruises, Windstar Cruises and SeaDream Yacht Club.

About CruiseAppy:

CruiseAppy is a trading brand of Digital Travel Marketing Group Ltd, based on the waterfront of the maritime city and global home of passenger shipping, Liverpool. CruiseAppy are a team of developers, designers, content producers and project managers utilising state of the art TV production facilities and a wealth of cruise technology experience to make cruise sellers and customers happy.


The Cruise Line: David Smith (Marketing Director) 01273 836601,
CruiseAppy: Peter Whittle (Co-founder/CEO) 07949 042956,

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